Thesen storytelling-multimedial-ulfgruener

Ulf Grüner, www.ulfgruener.de, 2013
Toexplorestrangenewworlds
Toseekoutnewlifeandnew
civilizations
Toboldlygowherenoonehas
gonebefore
startrek

Storytellin
gmultimedia
lsocialweb
Begriffe & Kategorien für den Diskurs
Versuch einer Systematik

diskursbish
er

Er begreift früh: Nichts ist stärker als die Wirklichkeit,
man muss nur die interessanteste
Perspektive wählen. Deshalb beobachtet
er nicht die Vögel, er beobachtet die
Vogelbeobachter.
http://www.zeit.de/2011/26/Fotograf-Martin-Parr/seite-2

die gnadenhafte
Gegenwart des
Originalshttp://orthodoxie-in-deutschland.de über die IKONE

Ikone:
Authentizitätsbehauptung(Volker Wortmann, Köln 2003, Seite 219)

Kurzgeschichten
https://twitter.com/novelsin3lines
Felix Feneon
Le Matin
Paris 1906

screenshot felix feneon twitter

I
The Birth of 'The New Journalism';
Eyewitness Report by Tom Wolfe
Participant Reveals Main Factors Leading to Demise of the Novel, Rise of New Style Covering Events
By Tom Wolfe
From the February 14, 1972 issue of New York Magazine.
I. The Feature Game
doubt if many of the aces I will be extolling in this story went
into journalism with the faintest notion of creating a "new"
journalism, a "higher" journalism, or even a mildly improved
variety. I know they never dreamed that anything they were going
to write for newspapers or magazines would wreak such evil havoc
in the literary world . . . causing panic, dethroning the novel as the
number one literary genre, starting the first new direction in
American literature in half a century . . . Nevertheless, that is what
has happened. Bellow, Barth, Updike—even the best of the lot,
Philip Roth—the novelists are all out there ransacking the literary
histories and sweating it out, wondering where they now stand.
Damn it all, Saul, the Huns have arrived. . .
God knows I didn't have anything new in mind, much less anything literary, when I took my first
newspaper job. I had a fierce and unnatural craving for something else entirely. Chicago, 1928, that was
the general idea . . . Drunken reporters out on the ledge of the News peeing into the Chicago River at dawn
. . . Nights down at the saloon listening to "Back of the Stockyards" being sung by a baritone who was only
a lonely blind bulldyke with lumps of milk glass for eyes . . . Nights down at the detective bureau—it was

Robert S. Boynton http://www.thenewnewjournalism.com. In seinem Modell des New New Journalism zieht er Bilanz und erneuert das berühmte Ideal des New Journalism, 1973 von Tom Wolfe postuliert, aber Jahre,
manche sagen Jahrhunderte,
zuvor schon von anderen praktiziert –
„reportorially based,
narrative-driven long-
form nonfiction“ mit
„license to experiment“
(Boynton, xi; zur Historie ab Seite xix )

„True stories“
Die Prinzipien sind eigentlich simpel:
„The New Journalism
... uses complete dialogue, rather than the snippets quoted in daily journalism"
... proceeds scene by scene, much as in a movie"
... incorporates varying points of view"
... Rigorously reported, the New Journalism reads 'like a story‘". -
... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.
New Journalism is „placing the author at the center of the story, channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.
„Wolfe went inside his characters' heads; the New New Journalists become part of their lives.“
Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -
„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.
Die Journalisten bringen „a distinct set of cultural and social concerns to their work“
Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.
Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).

... proceeds scene by scene, much as in a movie"
... „close-to-the-skin
reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.

New Journalism is
„placing the author at
the center of the story,
channeling a character's thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.

Und wo Wolfe mehr die
Oberfläche interessiert, mehr
der Gestus und der Habitus,
gräbt der New New Journalism
tiefer, ist umfassender am
Kontext interessiert.-

Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge
the gap between their
subjective perspective and the
reality they are observing“.

Und: „They can render
reality in a way that is
both accurate and
aesthetically pleasing“.

The new rules
of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
guardian.co.uk, Saturday 3 October 2009
http://www.guardian.co.uk/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
0

The new rules of news
Journalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is produced
Dan Gillmor
... invite our
audience to
participatein the journalism process,
-> in a variety of ways
-> a multi-directional flow of news and information
-> in which the audience plays a vital role.
1

Dan Gillmor
-> in a variety of ways
-> a multi-
directional flow
of news and
information
1

Dan Gillmor
guardian.co.uk, Saturday 3 October 2009 1
make conversationan essential
element of our mission.
We would create a service to notify online readers, should they choose to sign up for it, of errors we've learned about in our journalism.
Users of this service could choose to be notified of major errors only (in our judgment) or all errors, however insignificant we may believe them to be.

Dan Gillmor
guardian.co.uk, Saturday 3 October 2009 2
Transparency would
be a core element of our
journalism.
One example of many: every print article would have an accompanying box called "Things We Don't Know," a list of questions our journalists couldn't answer in their reporting.
TV and radio stories would mention the key unknowns. Whatever the medium, the organisation's website would include an invitation to the audience to help fill in the holes, which exist in
every story.

Dan Gillmor
an ongoing mission to help them understand the truth.
We would replace PR-speak and certain Orwellian words and expressions with more neutral, precise
language
3

Dan Gillmor
an ongoing mission to help them understandthe truth.
4

an ongoing mission to help them understand the
truth.

Die Deutsche Bühne, 08/2011

Paul Bradshaw onlinejournalismblog.co.uk

Authentizitäts
fiktionen

diskursbish
erFazit

Authentifizierungs
strategien

Reportage als Ikone
« Wer hinschaut .... wird hingeführt zur Schau des
Originals.»

persönliche
Authentizität
oder
Rollen-Authentizität

„Transparency
would be a core
element of our
journalism“ (Dan Gillmore)

+ O-Töne, Zitate
+ Alltagssprache
+ Geräusche, Atmo
+ Transparenz (Making-of)
+ Verortung im Vertrauten
+ Kontext

ThesenDefin
ition

ThesenDefin
ition1Was
ist

(1) ... ist immer mittendrin: hat nie Anfang und Ende
... ist immer Fragment
(2) ... ist immer Dialog
(3) ... ist besonders nah: authentisch
(4) ... ist immer trans-medial
(5) ... muss experimentieren

ThesenDefin
ition2Wann
gelingt

Storytelling multimedial unterscheidet sich besonders durch
1> Verknüpfung
1>1 verschiedener Medien Text, Foto, Grafik, Interaktivität, Video, Audio...
1>2 verschiedener Plattformen Web, Google Glass, Radio, DAB+, TV, Smartphone, Tablet ...
2> Partizipation des Publikums
(von share & like bis Mitarbeit)
>>> kurz: Kontext

Storytelling
multimedial ist gut
gelungen, wenn es ...

Storytelling multimedial ist gut gelungen, wenn es
... uns irritiert
... uns dazu bringt, Fragen zu stellen
... uns zum Klick & Share veranlasst
>>> uns bewegt <<<

... transparent ist
... unmittelbar ist
(„authentisch“)

Szenen
Plot-Points
Plot-Points
Charaktere
Relevanz
... zentral auf echten
Szenen basiert.
Bei einem Ereignis passiert etwas.
In einer Szene passiert mehr:
In einer Szene kämpft jemand.

ThesenDefin
ition3Was
braucht

Content
Context
Code
Kuratieren
Werkzeuge
Zusammenhang
eigene Inhalte

Content
Context
Code
Kuratieren
Konkretion
Formen
Werkzeuge
Zusammenhang
eigene Inhalte
Kategorien:
Struktur

Kuratieren
St
ru
kt
ur
um
se
tz
un
g

Content
Context
Code
Tiefe
Informationen
unterschiedlicher Vertiefung:
+ News
+ Analyse
+ Lexikon
+ Kommentar
+ Timeline
+ Interview
... etc.
Transparenz
Vorgeschichte
Dialog
Dialog
Links
Share
Embed
Like
Comment
Crowdsourcing
Aggregation
Kuratieren
Crowdsourcing
Kommentare
Medien
Web-Video/Audio:
HD - Remix - Live
On-demand
Foto: HD, Lytro
interaktiv & verknüpft
multi-platform
SecondScreen
trans-media:
Kombination unterschiedlicher
Plattformen und Medien
+ parallele Verbreitung
+ verknüpftes Erzählen
Minutenprotokoll
Live-Ticker
Tagebuch
Feature
wann - was - wo
Links
Verlauf
Timeline
Stream
Ziele
Interaktivität
Orientierung (Usability)
mobilWerkzeuge
Zusammenhang
eigene Inhalte
Orientierung (journalistische
Klarheit und Sprache)
Dramaturgie
… lineare und nicht-lineare
Rezeptionswege konzipieren
unterschiedliche Tempi der
Erzählweise passend
zur Dramaturgie
Angebote der individuellen
Vertiefung
Interaktivität
Transparenz
Dialog
Tiefe
Verlauf
Verständlichkeit
Verständnis

1. Orientierung
2. Drama und Dramaturgie
3. Tempi
4. Tiefe
5. Interaktivität
= zusammenfassendes Kriterium aller vorherigen Kriterien

trendspersp
ektiven

amorph
disruptive

Fazit
Rapid
Prototyping

Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden
Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating
new jobs, such as these seven:
1.Traffic conductor– "Someone who knows how to drive traffic to where we can
monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really
coming from.”
2.Editorial events director– a person who helps connect your editorial
efforts with what is going on in the community.
3.Crowd intake co-ordinator– “We need someone to guarantee we always
have the best pictures, videos, etc.,” Ms Novak says.
4.Community journalism educator– to help people become better
contributors.
5.Transparency and integrity controller– to make it clear
what information is from whom.
6.Chief of crowd creativity– “We need to work to help make the crowd more
creative," Ms Novak says. We need to be more specific and more inviting to get them to think more
positively and more creatively, she adds.
7.Editorial quantifier– if we are to survive, Ms Novak says, we need to calculate
what content is interesting to readers. We need to move our thinking from “clicks” (on an article) to
“time” (spent on reading it).

Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, Sweden
Novak suggests that for newsrooms to truly move forward, newsroom managers need to consider creating
new jobs, such as these seven:
1.Traffic conductor– "Someone who knows how to drive traffic to where we can
monetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is really
coming from.”
2.Editorial events director– a person who helps connect your editorial
efforts with what is going on in the community.
3.Crowd intake co-ordinator– “We need someone to guarantee we always
have the best pictures, videos, etc.,” Ms Novak says.
4.Community journalism educator– to help people become better
contributors.
5.Transparency and integrity controller– to make it clear
what information is from whom.
6.Chief of crowd creativity– “We need to work to help make the crowd more
creative," Ms Novak says. We need to be more specific and more inviting to get them to think more
positively and more creatively, she adds.
7.Editorial quantifier– calculate what content is interesting to readers. We need
to move our thinking from “clicks” (on an article) to “time” (spent on reading it).
verkaufen
verkaufen
dialog
dialog
dialog
qualität
qualität

Rollen
Kompetenzen
Abläufe
Strukturen

Reporter/innen
ulfgruener.de | 2013

produzieren
gestalten
kuratieren

Reporter/innen

produzieren
gestalten
kuratieren
Zitate, O-Töne, Szenen.
Visualisierung.
News.

Reporter/innen

produzieren
gestalten
kuratieren
Kontext.
Transparenz.
Kontrolle, Filter.

Reporter/innen

produzieren
gestalten
kuratieren
Dialog.
Auswahl.
Kontext, Einordnen.

„Liquid Newsroom“

beliefert sein
Publikum laufend mit
Nachrichten
stets im passenden
Medium
Steffen Konrath http://www.nextlevelofnews.com/2012/02/how-the-liquid-newsroom-will-change-the-process-of-real-time-news-curation.html

-> Agile Newsroom

beliefert sein
Publikum mit Analyse
& Hintergrund
kombiniert die
passenden Medien
hat wechselnde Teams
nach Thema & Anlaß

Thesen storytelling-multimedial-ulfgruener

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