What is digital marketing and why is it such a trending term in all big and small Financial Sector. Lets look at a short study of digital marketing in the Banking sector

1. digital marketing
INCREASE
CUSTOMERS
TODAY

2. Digital marketing is the trending marketing term being used around in small as
well as corporate level businesses.
­ Digital marketing is the use of
electronic media such as various
digital display medias usually
internet.
­ Digital marketing campaigns are
becoming more prevalent, as digital
platforms are increasingly
incorporated into marketing plans,
and as people use digital devices
instead of going to physical shops.
What is Digital Marketing

3. The innovative and
effective way to market
Digital marketing has
transformed the dimension of
marketing as the
personalization of ads and
marketing targeted audiences
are given priority. Also, the
expense of customers that can
be targeted is unlimited truly
globalizing companies, big and
small.

4. Why digital marketing
Marketing
campaign
Not going into the detailed infography, this simple answer to digital marketing is
internet. We dont have to see datas to know how important internet has become
to our life. We look around and we can see people glued in to their phones or
their computers. So do you think people will be looking at the bilboards or will be
checking their facebook while waiting in the bus stop.
Now let us talk about marketing. Marketing is the tested idea when it comes to
the growth of a business since centuries. Customers need to know about a
business, waht it stands for and what unique services it provides to
prosper.Starting with carvings on rocks and boats, then newspapers and
television. Now the trend is more and more in favor of the digital era.
digital
medium
Money
Money
Money

5. Digital Marketing Trends in
Banking
Go Digital

6. 1. Big Data
64% of
companie
s are
currently
deploying
or
planning
big data
initiatives
.

7. 2. Digital means Mobile
72%ofAmerican
Bankshavea
mobile
applicationto
helpinbanking

8. 3. Social Media Maturation
Creatingagenuine
twoway
communication
hasbeenfocused
withcustomer
servicedirectly
carriedoutthrough
socialmedia.

9. 4. Change in Model of Banking
Bankingmodelhas
changedfromB-B
towards
digitizationof
almosteverything