dany technology over all company overview

2. Dany Technologies
PREPARED BY
Mr. UMAIR

3. Industry Analysis:
 Adverti campaign
 Pehle ad dikhana hy
 Why they selected waseem
 Dual Quality (phablet)
 Billboard adv
 Celebrity adv
 TVC and newspaper

4. Article Name
Dany Technologies
Introduces New Phablet

5. Summary of the Article:
Dany Technologies recently introduced the Genius Tab G5,
the third in its range of phablets, (phablet means a tablet
which also can be used a phone) with a campaign featuring
Wasim Akram.
Following the popular trend of using celebrities to market
smart phones, The Genius Tab is a Smartphone cum tablet or
also recognized as Phablet, and the Ad demonstrates Wasim
Akram highlighting its a variety of features and their
usefulness in his daily routine.
Dany’s phablets are Android-based and globally the Android
OS dominates both the phablet and smartphone market
contributing to a 82% and 87% market share respectively.-day
regimen.. This is the basic reason that Dany is trying to
capture market through this concept of low price phabets.

6. Summary of the Article :
The demand in Pakistan is continuing to rise as more and
more brands are launching phablets at varying prices
Many well-known brands such as Apple, Dell, Lenovo and
Samsung have already launched their phablets in the market.
Dany targets to those who appreciate technology but are
price-conscious at the same time.
Basically Dany targets the people of lower middle class and
upper middle class who wants all the features of high quality
Phablets in low price.

7. LEARNING OUTLINE:
Competitive analysis
all the big companines like apple samusung
nokia have launched tablets at high prices but
dany has captured high share of market by
introducing PHABLET not tablet,

8. What is PHABLET?
A phrase used to describe a half-smartphone
and half-tablet mobile device (a phone/tablet
hybrid). A phablet is a small pocket-sized
mobile device that is a bit larger than the
size of an average smartphone, with a touch
screen ranging in size from 5 inches (e.g. the
Sony Xperia Z) to 6.1 inches, While larger
than a smartphone, the phablet is much
smaller than most tablets and can be held
and used in one hand. Phablets typically use
2G, 3G or 4G networks for cellular calls and
are Wi-Fi-enabled devices.

9. Specifications of Dany G5:

10. Specifications:
 Dual Core:
Genius Tablet G5 is powered by 1.3
GHz Dual Core Processor along with
1GB RAM and 8GB Built-in Memory
that ensures fast processing to
perform multitasking. It assures
running of your favorite software on
fast track with long battery life.

11. Specifications:
 Dual Sim:
Genius Tablet G5 offers Dual SIM
access keeping in view the modern
user’s needs that allows two SIM’s
functionality at a time.

12. Specifications:
 Dual Camera:
Genius Tablet G5 is equipped with
Dual Camera i-e 2.0 MP Front
Camera to capture best picks from
online video chat and 5.0 MP Rear
Camera to catch the best shots of
great moments.

13. Specifications:
 Genius Design:
With ultra-portable design, light
weight and sophisticated White color
G5 is best partner of its user.

14. Specifications:
 Genius Display:
G5 is furnished with stunning 6.5
inches display screen and 5 multi
touches technology.

15. Specifications:
 Genius Connectivity
With G5 world is right in your palm by
providing splendid internet
connectivity, web browsing and
gaming fun through Wi-Fi
connectivity.

16. Specifications:
 DANY Genius Reliability
DANY not only offer one of the
best featured tablet PCs but it
allows 1 year Warranty to its
valuable users.

17. Industry Analysis:
 About Dany:
Dany Technologies, is a world renowned company, providing premium
brand products in the field of Electronics & IT since 2001 in Pakistan.
Dany Technologies has captured the market and established a strong
foothold not only in its local market but in the regional markets as well,
providing people an easy access to our quality products that improves
human communication. Dany contributes and enrich the IT & electronics
industry through active participation and customer-focused team work.

18. Vision & Mission:
Dany philosophy is to build a long term partnership with our
clients and partners. Our patrons across the globe are our
strength, and with their support we aim to constantly
challenge ourselves in pushing boundaries to explore avenues
that few have before. We are different and valuable to our
clients because, we turn our knowledge and expertise into
keen insights which provide great opportunities to our
partners’ success. We share our passion and energy for
perfection with our clients; this encourages our partners to go
the extra mile. We also possess knowledge and in-depth
understanding of the Electronics & IT sector we are in, this
allows us to provide unique value propositions to our partners.

19. Research & Development:
Dany Technologies has a great focus on R&D which help us in
introducing new products & technologies to our customers
continually. Our marketing department monitors the IT sector
in attempt to foresee the future demands, the marketing
department works with the R&D department so Dany
Technologies will be ready with the products which will be in
demand by the customers in the near future. We will continue
to spend most of our time in bringing innovations to this
marketplace in order to bring the most user friendly products
to the IT market.

20. Quality Control:
Dany considers Quality as their strength, Their Quality Control
department is always proactive in making sure that they
provide the best quality, reliability and service that their
customers deserve.
Dany believes that quality is not a one time achievement. Dany
Technologies aims to provide the best in products and services.

21. Industry Analysis:
 Dany Products:

22. Competitors of Dany Technologies
Apple
Samsung
Lenovo
Dell
Qmobile
Asus

23. SWOT Analysis

24. Strengths:
 Strong Strength:
Strong management can help it to reach its potential by
utilizing strengths and eliminating weakness.
 Pricing Power:
Customers typically rebel against price increases by
switching to competing products.
 Unique Products:
Unique products help distinguish it from competitors.

25. Strengths:
 Technology:
Superior technology allows it to better meet the needs of
their customers.
 Supply Chain:
A strong supply chain helps it to obtain the right resources
from suppliers.

26. Strengths:
 Customer Loyalty:
When given a choice, customers are loyal to it.
 Brand Name:
A strong brand name is a major strength of it.

27. Weaknesses:
Outdated technology:
A lack of proprietary technology and patents can hurt It ability to
compete against it competitors.
Weak R&D:
Dany has less R&D as compare to its competitors in the market
like Apple and Samsung.
Bad Acquisitions:
Bad acquisition can hurt it by increasing their costs and reducing
the value of their customers.

28. Weaknesses:
Weak Management:
Weak management increases business risks and reduces profits
for it, because they are too weak in decision making.
Customer Service:
Weak customer service hurts its reputation and causes customers
to flee to competitors.

29. Opportunities:
Fragmented Market:
Fragmented markets provide many opportunities for it to
expand and increase its market share.
Online Market:
The online market offers enhance the ability to greatly
expand their business.
Loosening Regulations:
Looser regulations allow it to perform in a way that is most
advantages for them.

30. Opportunities:
Emerging Markets:
Emerging markets are fast growing regions of the world
that enable it to quickly expand its brand.
New Products:
New products can help it to expand their business and
diversity their customer .

31. Threats:
Intense Competition:
Intense competition can lower its profit, because
competitors can entice consumers away.
Govt. Regulations:
Changes to government rules and regulations can
negatively affect its progressive journey.

32. Threats:
Change in Tastes:
Consumers can change their tastes very quickly. Dany
depends on knowing which goods and services customers
want to.
Volatile Revenue:
Volatile revenue makes planning difficult, which
could delay key investments in it.

33. Competitive Advantage

34.  Apple by the sheer power of volumes has turned out to
be the champion in the space, having a command over
almost 42% of the worldwide tablet market in 2013.
Apple

35. Samsung
 Samsung is one of the leading and prominent and
probably the most aspired brand in the tablet
market having market share of around 31%
worldwide in 2013.

36.  Asus has a long range of tablets in its product line
and delivering with the best of Tablets in worldwide
market. Asus has a Market share of 10% in tablet
market
Asus

37.  Lenovo has a market share of 10% in tablet market all
around the world
Lenovo
Others
 Except all these big name all the other brands just got
17 % of the market share including Acer, Nokia, Dany,
LG, Dell

38. COMPARISON

39. Dany G5 Vs. QMobile Q800 Tablet:
QMobile Q800 Dany G5
Display 7.85 inch 6.5 inch
Processor 1.3 GHz Dual Core 1.3 GHz Dual Core
RAM 1 GB 1 GB DDR3
ROM 8 GB 8 GB
Camera (Rear) 5 MP 5 MP
Camera (Front) 2 MP 2 MP
Battery 3000 mAh 5000 mAh
Price 16,800 12900
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40. Dany G5 Vs Samsung Galaxy Tab 3 7.0
Samsung Galaxy
Tab 3 7.0
Dany G5
Display 7.85 inch 6.5 inch
Processor 1.2 GHz Dual Core 1.3 GHz Dual Core
RAM 1 GB 1 GB DDR3
ROM 16 GB 8 GB
Camera (Rear) 3 MP 5 MP
Camera (Front) 1.3 MP 2 MP
Battery 4000 mAh 5000 mAh
Price 29,690 12900

41. Dany G5 Vs Lenovo Ideapad A2107a
Lenovo Ideapad
A2107a
Dany G5
Display 7 inch 6.5 inch
Processor 1 GHz Dual Core 1.3 GHz Dual Core
RAM 1 GB DDR2 1 GB DDR3
ROM 4 GB 8 GB
Camera (Rear) 2 MP 5 MP
Camera (Front) 0.3 MP 2 MP
Battery 2500 mAh 5000 mAh
Price 19,099 12900

42. Dany G5 Vs Apple Ipad mini 2
Apple Ipad mini 2 Dany G5
Display 7.9 inch 6.5 inch
Processor 1.3 GHz Dual Core 1.3 GHz Dual Core
RAM 1 GB DDR3 1 GB DDR3
ROM 16 GB 8 GB
Camera (Rear) 5 MP 5 MP
Camera (Front) 1.2 MP 2 MP
Battery 3500 mAh 5000 mAh
Price 42,999 12900

43. Dany G5 Vs Sony Tablet S
Sony Tablet S Dany G5
Display 7.9 inch 6.5 inch
Processor 1 GHz Dual Core 1.3 GHz Dual Core
RAM 1 GB DDR2 1 GB DDR3
ROM 16 GB 8 GB
Camera (Rear) 5 MP 5 MP
Camera (Front) 0.3 MP 2 MP
Battery 5000 mAh 5000 mAh
Price 33,999 12900

44. Marketing Strategy:
Dany Technologies has captured the market and
established a strong foot hold not only in its local
market but in the regional markets as well. Dany
technologies use four sources to market their
products.
 TV commercials
 Newspaper & Magazines
 Social Media
 Billboards

45. TV Commercials:
Dany technologies hire Wasim Akram as an brand
ambassador of their product, because they know ,the
people who consider Wasim as an aspiring role model for
them not only purchase their product but also promote
their product. They basically target the young people.
Dany technology has hire Wasim Akram as a brand
ambassador so that the fans of Wasim Akram get inspire
and purchase their product which leads to increase their
profitability.

46. Advertising Campaign:
Now a days, it has become a trend that companies hire
different celebrities to advertise and promote their
products. Dany Technologies has hired Wasim Akram for
their advertising campaign. Dany Tech Tab launched its
outdoor campaign in Karachi Pakistan. Wasim Akram,
the legendary cricketer and media celebrity has been
endorsing Dany Tech Tab.

47. Sponsorship:
Dany technologies promote their product by sponsor
domestic level games. They also promote and advertise
their products by giving sponsorship to different
educational institutes.
Ads on Social Media:
Dany technologies Also promotes their products by giving
ads on social media websites like Facebook and Twitter.

48. Target Audience:
Many renowned brands such as Apple, Dell, Nokia and
Samsung have already launched their phablets in the
market but Dany targets those who appreciate technology
but are price-conscious at the same time and within this
segment of people Wasim Akram has been an aspiring role
model.
This slice of life-based TVC depicts a day in the life of
Wasim’s Akram and highlights all the activities of his general
day-to-day life. Most of his fans in the pre-defined target
audience know Wasim Akram as a cricketer, host or a
versatile celebrity but no one really knows him on a
personal level.

49. THANK YOU !