Retail Marketing BA(Hons) and Retail Management BA(Hons) 5 Oct 2013 open day presentation

1. • Retail Marketing BA(Hons)
• Retail Management BA(Hons)
Chris Dutton
Assistant Head of School
Principal Lecturer - Retailing
Course Leader
University of Brighton
School of Sport & Service
Management

2. A Significant Industry
• Retail is the UK’s 4th biggest graduate
recruiter.
• 11% of the UK’s total workforce
• £311bn retail sales
• Internet Sales = 9%
• Store
Management,Merchandising, Customer
service, Logistics, Location, Analytics, Mark
eting, HRM
• Our courses are about developing young
managers for this sector.

3. Different Ways Of Thinking
Teaching and Learning Philosophy
Creativity
Critical
Analysis
Generation of
Knowledge
Problem
Solving
Innovation

4. Holly – Level 6 Retail Marketer & Entrepreneur

5. Level 4
Retail Management Shared Retail Marketing
Economics & the
business
environment
Retail locations &
operations
Retail environment
Professional
Development
Marketing Principles
Branding & consumer
psychology
Media Studies
Course Structure

6. Level 5
Retail
Management
Shared Retail Marketing
Understanding &
managing people
Managerial
accounting
Visual
merchandising &
retail consumption
Retail management
in action
Buying & supply
chain logistics
Research methods
Preparation for
placement
Marketing
communications &
advertising
Finance for marketing
Course Structure

7. Level 6
Options
• Fashion Retailing
• Retail Consultancy
• E-Tailing
• Customer Relationship Marketing
• Public Relations
• Wine Marketing
• International Management
• Change Management
Retail Management Shared Retail Marketing
Business strategy Contemporary retail
trends
Dissertation / Final
year placement
project
Strategic marketing
management
Course Structure

8. How will I learn?
Delivery of teaching Assessment Feedback
Lectures Presentations Written (typed)
Seminars Essays Audio (podcast)
Workshops Reports Tutorials
Key note speakers Demonstrations Formative (ongoing)
Peer learning Exams Group feedback
Practical ‘live’ clients Creating a DVD /
website
All new students
receive feedback
within the first 6
weeks of starting the
course
Tutorials

9. Strategic Marketing Management –
Chocolate Chess (Battle Field Marketing
Strategies)

10. Retail Exhibition – Experiential
Marketing

11. Retail Consultancy – Presentation to clients

12. Online Learning Environment:
Student Central

13. Library online

15. Assessment & Activity
Examples
• Retail Location & Operations - geographic analysis
• Marketing Communications & Advertising - Pitch for an
advertising account
• Retail Management in Action - Management consultancy
proposal
• Strategic Marketing Management - Chocolate chess
• Customer Relationship Management - Business article
• Retail Consultancy - Consultants to SME clients
• Contemporary retail trends – Experiential marketing
exhibition and management report

16. Dissertation Titles
• ‘Ethical shopping in purchasing clothes’
• ‘The use of women in male orientated
advertising’
• ‘Impacts of Visual Merchandising in
Cosmetics’
• ‘In-store Visual Merchandising: A Case
Study of New Look’
• ‘The Influence of Merchandising on
Consumer Behaviour within the Fashion
Sector: A Case Study of Urban Outfitters’
• ‘Is the Clubcard still the ace in Tesco’s
loyalty pack?’

17. Additional Activities
• Field trips:
• Retail site-seeing: Paris; Westfield
Stratford, Clothes Show Live.
• Seminars: Joint student seminars LCF
• Guest / Key-note Speakers:
• Gatwick Airport
• Harrods
• Saatchi & Saatchi
• Majestic Wines
• GMYB (Guerrilla Marketing Agency)
• Student Experience:
• Student research group / CIM student chapter
• Retail society sponsored by Students’ Union.
• Networking between all three years

18. Field Trips
Level 6 – Paris Field Trip

19. Westfield Olympic Park Field Trip

20. London college of fashion pictures
London Fashion Trip

21. Experiential Retail Seminar – LCF
& University of Brighton, Joint
Event

22. A Few Facts and Stats
• 2012/2013
• 91% student retention
• 86% student satisfaction
• 64% average pass mark
• 15 different nationalities
• 94% employability
• 2012/2013 highlights:
• 25% 1st, 50% 2:1, 17% 2:2
• Highest average 81% (including 90% for dissertation)
• Normally enrol around 20 per year

23. National Student Survey - Free
Comments
• Tutors are friendly and helpful which makes lectures more
enjoyable and any issues with work or course content
much easier to fix. Modules such as advertising, branding
and PR have been the most enjoyable for me.
• The staff have been very supportive and the library is very
informative.
• The tutors are really supportive and the staff are just
lovely, they are really good at what they do.
• Excellent tutors really enthusiastic about their job which
gets the students to be enthusiastic.
• The option to pick modules in the final year is crucial in
honing specific skills and the range of different subjects is
excellent.

24. Employability
• Engrained within the course design
• Bright Young Things
• Placements
• Careers service
• C.V. development
• Interview training
• Careers advice
• Careers events
• National Careers Week
• National Retail Graduate Fair
• Careers support – Retail employability
consultant

25. Employability - Careers talks

26. Employability – Placement
• Aldi placement:
• Head office
• Started in stores
• Management development training
• Special projects  related to development and area of interest
• Stock control – sell-by-date project
• Store designs/ layout – consumer psychology project
• Placement projects:
• Team Motivational techniques (non-monetary)
• Store design – Consumer psychology of layout space and colour
Sarah Bathgate

27. Placements
• Majestic Wines
• Disneyland Florida
• Harrods
• MIH Jeans
• Sainsbury’s
• DKNY
• Marks and Spencer
• Saatchi and Saatchi
• Super Group
• Urban Outfitters

28. Employability

29. Employability
• Graduate job trajectory
• Visual Merchandiser: Arcadia (Topman, Topshop, Burton, Miss
Selfridge)
• Buyer: Topshop
• Buyer: Jaeger
• Merchandiser: Ted Baker
• Tesco: Distribution centre manager
• Viral marketing manager
• Trafficker @ MySpace – campaigns including Apple, Universal
Pictures and Justin Bieber

30. Student Achievement

31. Student Achievement

32. Key Strengths
• Our track record for innovating within the course, in response to
changes in the retail environment
• Our professional focus and strength, and the range of our
professional partnerships
• The careers support and distinctive personal development
opportunities we offer to our students
• Our investment in learning facilities that enable students to
prepare effectively for all aspects of their future lives and careers
• Our five coastal campuses in Brighton, Eastbourne and Hastings

33. Thanks For Listening
Any Questions?
Chris Dutton
Room 103
Greynore Building
University of Brighton
Eastbourne Campus
Darley Road
Tel: 01273643623
Email: c.j.dutton@brighton.ac.uk
http://www.facebook.com/groups/285217638160740/