Color - Unitedworld School of Business

2. COLOR
DESIGN’S
MOST EXCITING
ELEMENT

3. • Hue
• Value
• Intensity
COLOR HAS THREE
DIMENSIONS OR QUALITIES:

4. HUE
RED YELLOW VIOLET
The name given to a color.

5. VALUE
The lightness or darkness
of a color

6. TINT
Made by adding white to a color
so that it is lighter.
+ =
HUE WHITE TINT

7. SHADE
Made by adding black to a
color so that it is darker.
+ =
HUE BLACK SHADE

8. INTENSITY
The brightness or dullness
of a color.
FUSCHIA - HIGH INTENSITY
OLIVE - LOW INTENSITY

9. NEUTRALS
(NOT REALLY COLORS)
No color
All colors
White + Black
Can be used with most colors
White
Black
Gray
Beige

10. COLOR WHEEL
A GUIDE TO STUDY
HOW TO CHOOSE AND
COMBINE COLORS

11. PRIMARY HUES
•Pure and basic
•Cannot be made from any other colors
•All other colors are made from these
•Equal distance from each other on color wheel
RED YELLOW BLUE

12. SECONDARY COLORS
•Made by mixing equal amounts of 2 primary colors
•Found halfway between the primary hues on the wheel
+ =
+
+
=
=
ORANGE
GREEN
VIOLET

13. INTERMEDIATE (TERTIARY) HUES
Made by mixing equal amounts of adjoining primary
and secondary colors.

14. THE COLOR
WHEEL CAN BE
DIVIDED INTO
WARM AND COOL
COLORS

15. WARM COLORS
Appear hot like the sun or like fire
Give feelings of gaiety, activity or cheerfulness
Appear to advance-they make body look larger
Can give a nervous impression if overdone

16. COOL COLORS
Remind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look smaller
Can be depressing if overdone

17. MONOCHROMATIC COLOR SCHEME
This is a one-color plan that uses different tints, shades and
intensities of the color
BLUE

18. ANALOGOUS COLOR SCHEME
This color scheme uses related, or neighboring colors on the
color wheel with varying values and intensities of the colors.

19. COMPLEMENTARY COLOR SCHEME
This color scheme uses opposite hues on the color
wheel. These colors are across from each other on the
wheel and have great contrast.

20. SPLIT-COMPLEMENTARY COLOR SCHEME
This color scheme uses three colors, one color with the two
colors on each side of its complement.
VIOLET

21. TRIAD COLOR SCHEME
This color scheme combines three colors equidistant on the
color wheel and has a great deal of contrast.

22. ACCENTED NEUTRAL COLOR SCHEME
This color scheme combines white, black, gray or
sometimes beige with a bright color accent.

23. All colors are beautiful, depending on
personal taste.
If not used wisely or combined well, color
can cause apparel to look too gaudy or very
drab.
Harmony results when hues, values and
intensities are combined in a pleasing way.

24. Campus Overview
907/A Uvarshad,
Gandhinagar
Highway, Ahmedabad –
382422.
Ahmedabad Kolkata
Infinity Benchmark,
10th
Floor, Plot G1,
Block EP & GP,
Sector V, Salt-Lake,
Kolkata – 700091.
Mumbai
Goldline Business Centre
Linkway Estate,
Next to Chincholi Fire
Brigade, Malad (West),
Mumbai – 400 064.

25. Thank You