Leverage MixPlay Interactivity to Grow Your Audience on Mixer
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On Mixer, viewers play along with streamers via interactive elements created with the MixPlay development tool. This introduces a new paradigm for online multiplayer experiences. In this intermediate session, you'll learn how to quickly integrate MixPlay elements with your Unity game to create compelling content that streamers and viewers love. You'll leave with an understanding of how to successfully integrate MixPlay, and get a free promotion on Mixer.
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Leverage MixPlay Interactivity to Grow Your Audience on Mixer
- 1. Microsoft
- 2. Microsoft Leveraging MixPlay to Grow Your Audience Mike Blouin :: Mixer Developer Success Co-Host :: Mixer Dev Show Please go to mixer.com/mobius5150 and log in
- 3. Microsoft What is Mixer? While traditional streaming platforms have 2-5 seconds of delay, Mixer delivers chat and in-game interactions in near real time Low-Latency Streaming The heart and soul of Mixer. We strive to create meaningful interactions between broadcasters and their audience. Users earn Sparks by watching and spend on interactions that make content more engaging, and (most importantly) more fun. Interactivity Unique perspective on gameplay with up to four streams showing side-by-side and with a combined chat experience Co-Streaming A growing COMMUNITY of broadcasters and viewers We are platform independent. Our streamers & viewers play games on Windows 10, consoles and mobile. We’re dedicated to building strong communities wherever people are playing games. Platform Agnostic Broadcasting Options
- 4. Microsoft Let’s talk about customers… … have needs: • Entertainment • Great stories • Fun mechanics • Amazing worlds • … Players… … also have needs! Streamers and viewers…
- 5. Microsoft • 51% purchased a game after seeing it in a video • Viewers spend more on game content • 63% of viewers want to try broadcasting • Generally watch for >1hr per session Understanding Viewers [1]: US game video viewers Sources: SuperData, 2017 Gaming Video Content & The New Essential Audience report; CDnA Gamer Group Size Gamer Group Size/Spend (Jan 2017) $- $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00 Viewers Non-Viewers Spending of Viewers vs. Non-Viewers PC Console
- 6. Microsoft Understanding Streamers Extremely Busy Generate A LOT of Content 4-12 hours/day 3-6 days/week Community Builders
- 7. Microsoft Let’s talk about customers… … have needs: • Entertainment • Great stories • Fun mechanics • Amazing worlds • … Players… Streamers and viewers… • Community • Content Creation • Entertainment • Game Selection • Self-improvement
- 8. Microsoft Solving Streamer Needs Evaluate and market your game for Streamers • Understand YOUR audience • Talk to streamers! • Create a “streamer kit” Build your game with streamers in mind • Implementations Vary
- 9. Microsoft
- 10. Microsoft Demo: Adding MixPlay to your game Please go to mixer.com/mobius5150 and log in
- 11. Microsoft Game Overview • Build Turrets • Protect your Base • Adapt to Incoming Enemies Mixer Integration • Tower Control Targeting
- 12. Microsoft Data Flow through MixPlay Game Client (Your Game) Mixer (Via Unity SDK) Participants (Viewers on Mixer)
- 13. Microsoft Targeting Let viewer select targeting algorithm: • Closest to Tower • Closest to Base • Most Health • Least Health Game Plan 1. Create screen control 2. Identify what viewers click via Mixer 3. Add a group for each tower
- 14. Microsoft Grouping Participants Game Client (Your Game) Mixer (Via Unity SDK) Participants (Viewers on Mixer) Group 1 Group 2 Group N
- 15. Microsoft Targeting Let viewer select targeting algorithm: • Closest to Tower • Closest to Base • Most Health • Least Health Game Plan 1. Create screen control 2. Identify what viewers click via Mixer 3. Add a group for each tower 4. Handle targeting inputs 5. Assign costs to balance
- 17. Community Mechanics • Chat • Emotes • Cheering • Prizes • Invites Player Mechanics • Voting • Trivia • Power & Status • Luck and Skill • Teams • AI Streamers • VR & AR Helper Mechanics • Spawns, Buffs and Debuffs • Consumables • Hints • Challenges • Rewards • Naming Rich Information Display • Stats & Data • Maps • Camera Views • Replays • Downloads MixPlay Control Scenarios
- 18. Help vs. Hurt Actions that help the broadcaster perform better than hurting. Broadcasters try to form positive connections with their audience & don’t like trolling. Viewer Attribution Celebrate viewer interaction. Example: show “Mark, a Mixer viewer, gave you ammo” Replayability By creating strong, fun game loops via Mixer Interactivity streamers and viewers can continue to engage with the content Better Together Our individual and collective experiences are better because of our interactions. Reward viewers for watching. Reward broadcasters who have more viewers. Leverage Groups Groups provide a simple way to create asymmetric play, make viewers earn more powerful capabilities, and more! Balance is Key If the Interactivity creates too hard a scenario for the streamer, they’re likely to turn it off. Cooldowns and Sparks should be used to balance the experience. Game Design Best Practices
- 19. Learn More and Get Started! Mixer Dev Show Wednesday, 1pm PST, 4pm EST Mixer.com/MixerDevShow Download the Mixer SDK from the asset store! Documentation https://dev.mixer.com GitHub https://github.com/Mixer
- 21. Free Unity t-shirt for your Xbox Avatar Get your redemption card after this session or visit the Microsoft booth on the show floor.