Auto brands in the Middle East have an excellent presence on social media with a highly engaged fan base interacting with their content. Unmetric took a deep dive look at some of the numbers behind the content the brands have produced to glean insights about what makes them popular with their respective audiences. See the strategies that drove audience engagement and the content that outperformed everything else.

1. Auto Brands
In Middle East
on Social Media
Oct 01 2015 - Dec 31 2015

2. Auto Brands in Middle East: Social Media Report
This report looks at how
Auto Brands in Middle East
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
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4. Comparison of
Auto Brands in Middle East
Facebook Pages
Oct 01, 2015 - Dec 31, 2015

5. Audi Middle East had the largest fan base of 3,404,525 while Volkswagen Dubai showed the highest fan growth of
13.70%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K
Growth%
Number of Fans
Volkswagen Dubai JaguarMENA Toyota Saudi Arabia Chevrolet Arabia Ferrari World Abu Dhabi
Mercedes Benz UAE Audi Middle East Honda saudi arabia Dodge Middle East porsche saudi arabia
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Volkswagen
Dubai
Mercedes
Benz UAE
Chevrolet
Arabia
Dodge Middle
East
JaguarMENA Honda saudi
arabia
Toyota Saudi
Arabia
porsche saudi
arabia
Ferrari World
Abu Dhabi
Audi Middle
East
Egypt United Arab Emirates Countries < 2% Saudi Arabia Jordan Other Countries Tunisia Sri Lanka Algeria India
Fans - Geography

7. Chevrolet Arabia had the highest PTAT of 5.61% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Volkswagen Dubai Toyota Saudi Arabia JaguarMENA Chevrolet Arabia Mercedes Benz UAE
Ferrari World Abu Dhabi Audi Middle East Honda saudi arabia Dodge Middle East porsche saudi arabia
Conversations

8. Toyota Saudi Arabia published the greatest number of posts (140). Audi Middle East had the highest average
engagement, with a score of 979.
0 20 40 60 80 100 120 140 160
0 200 400 600 800 1000 1200
Volkswagen…
JaguarMENA
Toyota…
Chevrolet…
Ferrari World…
Mercedes…
Audi Middle…
Honda saudi…
Dodge…
porsche…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Audi Middle East received the most number of Likes (2,138,367), Audi Middle East got the most number of Comments
(24,102) and Audi Middle East had the most number of Shares (56,830).
0K 500K 1,000K 1,500K 2,000K 2,500K
Volkswagen Dubai
Toyota Saudi Arabia
JaguarMENA
Chevrolet Arabia
Audi Middle East
Mercedes Benz UAE
Ferrari World Abu Dhabi
Honda saudi arabia
Dodge Middle East
porsche saudi arabia
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Audi Middle East
27-DEC-15, SUN 6:00AM
‫:التسارع‬ 0-100 ‫/كم‬ ‫س‬‫في‬ 3.4 ‫ثواني‬
‫:القوة‬ 570 ‫حصان‬
‫:المحرك‬ 5.2 ‫ليتر‬V10
‫العدد‬‫المتوفر‬ : 99 ‫سيارة‬‫حول‬‫ال‬ ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 72,584 2,600 5,381 Uncategorized
Chevrolet Arabia
24-DEC-15, THU 2:00AM
Mohd Mourad didn’t need the scenery in
the background, but it was a nice touch.
His Tahoe though, th ..
JaguarMENA
23-DEC-15, WED 10:44AM
‫جاكوار‬XJ ‫تتحدى‬Jetman - ‫شاهد‬‫التحدي‬‫بين‬
‫جاكوار‬XJ ‫وأسرع‬‫رجل‬‫في‬‫السماء‬‫في‬‫سباق‬‫جريء‬ .
Jaguar XJ vs. ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 18,383 99 984 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 22,778 458 8,293 Positive

11. Most Engaging Brand Posts
Audi Middle East
22-DEC-15, TUE 6:00AM
‫أنتم‬‫تحديتمونا‬‫بأن‬‫نتسابق‬‫مع‬‫مصعد‬‫أطول‬‫برج‬‫في‬‫العالم‬
‫بسيارة‬‫أودي‬ RS 7 ،‫ونحن‬‫قبلنا‬‫التحدي‬ . ‫ومع‬‫خوضنا‬ ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 164,205 659 999 Positive
Audi Middle East
17-DEC-15, THU 6:00AM
‫برج‬‫خليفة‬‫أو‬‫أودي‬ RS 7‫؟‬
‫مصعد‬‫أطول‬‫برج‬‫في‬‫العالم‬‫أو‬‫قوة‬ 560 ‫حصان؟‬
‫شاهدوا‬‫التحدي‬‫بين‬‫مصعد‬‫أطول‬‫برج‬‫في‬ ..
Dodge Middle East
16-DEC-15, WED 1:25AM
‫تشالنجر‬SRT® 392 ٢٠١٥‫تمزج‬‫بين‬‫القوة‬
‫األسطورية‬‫واألداء‬‫الحديث‬ .
Legendary styling with modern perform ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 160,294 662 1,043 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 55,109 531 652 Positive

12. JaguarMENA's Facebook Page saw the highest number of Fan posts (227).
0 50 100 150 200 250
Volkswagen Dubai
JaguarMENA
Toyota Saudi Arabia
Chevrolet Arabia
Ferrari World Abu Dhabi
Mercedes Benz UAE
Audi Middle East
Honda saudi arabia
Dodge Middle East
porsche saudi arabia
Number of Fan Posts
Fan Posts

13. Mercedes Benz UAE received the highest percentage of Positive Sentiment (67.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Volkswagen Dubai
JaguarMENA
Toyota Saudi Arabia
Chevrolet Arabia
Ferrari World Abu Dhabi
Mercedes Benz UAE
Audi Middle East
Dodge Middle East
Negative Neutral Positive
SentimentAnalysis

14. Toyota Saudi Arabia responded to the highest percentage of Fan posts (81.94%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Volkswagen Dubai JaguarMENA Toyota Saudi Arabia Chevrolet Arabia
Ferrari World Abu Dhabi Mercedes Benz UAE Audi Middle East Dodge Middle East
Brand Responses

15. Toyota Saudi Arabia published the most with 140 posts, among the brands.
0%
15%
2%
10%
11%
18%
26%
0%
8%
10%
Mercedes Benz UAE Ferrari World Abu Dhabi Honda saudi arabia Chevrolet Arabia Dodge Middle East
JaguarMENA Toyota Saudi Arabia porsche saudi arabia Audi Middle East Volkswagen Dubai
Share Of Voice – Volume of Posts

16. Audi Middle East received the largest volume of Likes (2,138,367), among the brands.
0%
3%
0%
8%
6%
19%
3%
0%
60%
1%
Mercedes Benz UAE Ferrari World Abu Dhabi Honda saudi arabia Chevrolet Arabia Dodge Middle East
JaguarMENA Toyota Saudi Arabia porsche saudi arabia Audi Middle East Volkswagen Dubai
Share Of Voice – Likes

17. Audi Middle East received the largest volume of Comments (24,102), among the brands.
0%
5%
1%
7%
6%
13%
8%
0%
59%
1%
Mercedes Benz UAE Ferrari World Abu Dhabi Honda saudi arabia Chevrolet Arabia Dodge Middle East
JaguarMENA Toyota Saudi Arabia porsche saudi arabia Audi Middle East Volkswagen Dubai
Share Of Voice – Comments

18. Audi Middle East received the largest volume of Shares (56,830), among the brands.
0%
8%
0%
5%
5%
29%
8%
0%
44%
1%
Mercedes Benz UAE Ferrari World Abu Dhabi Honda saudi arabia Chevrolet Arabia Dodge Middle East
JaguarMENA Toyota Saudi Arabia porsche saudi arabia Audi Middle East Volkswagen Dubai
Share Of Voice – Shares

19. Generate Your Own Social Media Report
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20. Analysis of
BMW Middle East
Facebook Page
Oct 01, 2015 - Dec 31, 2015

21. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,521,656 101,942 4.21%
Middle
East
Mostly Young, Male and
Single
BMW Middle East

22. Engagement Score Total Fan Posts
262 123
Total Posts Brand Response Rate
82 0.81%
Total Likes Avg. Reply Time
210,622 17 days, 4 hrs, 45 mins
Total Comments General Sentiment
2,883 Neutral
Total Shares
9,902
BRAND POSTS FAN POSTS
Brand Overview

23. 2,360K
2,380K
2,400K
2,420K
2,440K
2,460K
2,480K
2,500K
2,520K
2,540K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,521,656
New Fans
101,942

24. Engagement
0
250
500
750
1,000
BMW Middle East had an average engagement score of 262 and a highest of 888.

25. Community Analysis
BMW Middle East fans are mostly Young, Male and Single BMW Middle East fans are largely from Jordan followed by
Saudi Arabia.
Fan Demographics Distribution of Fans
79%
21%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
Jordan
Saudi Arabia
Egypt
United Arab Emirates
Lebanon
India
Kuwait
Iraq
Qatar
Poland

26. 0
1
2
3
4
5
6
7
8
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
BMW ‫الفئة‬‫السابعة‬‫الجديدة‬ 34
new BMW 28
‫السابعة‬‫الجديدة‬ً‫كليا‬ 26
new BMW 7 Series 25
‫من‬ 22

27. 17%
83%
Brand Participation Brand Non Participation
99%
0%
1%
Posititve Negative Neutral
Brand Posts - Engagement
BMW Middle East responded to 14 conversations generated by
the 82 Posts they published.
BMW Middle East receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

28. Most Engaging Brand Posts
13-OCT-15, TUE 6:00AM
‫تم‬‫ترشيح‬‫ثالث‬‫سيارات‬‫من‬ BMW ‫"لجائزة‬ ‫سيارة‬‫الشرق‬
‫األوسط‬‫لهذا‬‫العام‬ " ،‫وهذه‬‫السيارات‬‫هي‬ : BMW ‫الفئة‬‫الرا‬
..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
979 44,311 275 376 Positive
12-NOV-15, THU 7:42AM
#Dubai #Police surely knows how to fight crime
in style. #BMW i8 #DubaiMotorShow #Dubai
‫شرطة‬‫دبي‬‫تع‬ ..
16-NOV-15, MON 1:00AM
‫ممت‬ُ‫ص‬BMW ‫الفئة‬‫السابعة‬‫الجديدة‬ً‫كليا‬‫لتنتزع‬‫نظر‬‫ات‬
‫اإلعجاب‬‫واالهتمام‬‫أينما‬‫ت‬ّ‫حل‬ .
The all-new BMW 7 ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
759 7,651 166 1,007 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
593 9,287 40 223 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

29. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500 600
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

30. Top Keywords Used Frequency
BMW USA BMW
India
32
http://www.dailycarblo
g.com/2015/10/the-
28
BMW India 25
BMW USA 25
BMW X5 23
User Posts
0
5
10
15
20
25
30
35
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

31. BMW Middle East responded to 1 conversations generated by
the 123 Posts fans published.
BMW Middle East appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
15%
1%
84%
Posititve Negative Neutral

32. Analysis of
Ferrari World Abu Dhabi
Facebook Page
Oct 01, 2015 - Dec 31, 2015

33. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
839,228 25,855 3.18%
United
Arab
Emirates
Ferrari World Abu Dhabi

34. Engagement Score Total Fan Posts
408 30
Total Posts Brand Response Rate
83 13.33%
Total Likes Avg. Reply Time
114,966 1 day, 5 hrs, 13 mins
Total Comments General Sentiment
2,213 Neutral
Total Shares
11,003
BRAND POSTS FAN POSTS
Brand Overview

35. 800K
805K
810K
815K
820K
825K
830K
835K
840K
845K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
839,228
New Fans
25,855

36. Engagement
0
250
500
750
1,000
1,250
Ferrari World Abu Dhabi had an average engagement score of 408 and a highest of 1000.

37. Community Analysis
Ferrari World Abu Dhabi fans are largely from United Arab Emirates followed by Saudi Arabia.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K
United Arab Emirates
Saudi Arabia
India
Pakistan
Philippines
Egypt
United States
Jordan
Italy

38. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Ferrari World Abu Dhabi22
Ferrari World 17
FerrariWorldAD 16
Scuderia Ferrari 14
festive 10

39. 7%
93%
Brand Participation Brand Non Participation
87%
2% 11%
Posititve Negative Neutral
Brand Posts - Engagement
Ferrari World Abu Dhabi responded to 6 conversations
generated by the 83 Posts they published.
Ferrari World Abu Dhabi receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

40. Most Engaging Brand Posts
07-DEC-15, MON 9:01AM
What are your plans this festive season?
Join us from 18th Dec to 9th Jan for our
Winterfest celebra ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 17,270 241 6,486 Positive
17-NOV-15, TUE 10:22AM
Introducing our brand new kid’s morning at
#FerrariWorldAD, Khalil’s Adventure Club!
On weekends bet ..
19-DEC-15, SAT 2:56AM
Good Morning Folks! Don't forget to
share your #Winterfest2015 moments
with us! #FerrariWorldAD
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
993 23,189 75 314 Uncategorized
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
986 21,975 62 83 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

41. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Videos
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

42. Top Keywords Used Frequency
Abu Dhabi 12
Ferrari World Abu
Dhabi
11
www.facebook.com/al
fakhamahtours
2
‫حراري‬‫من‬‫مصنع‬ 1
‫اهتمامنا‬
‫موقعنا‬
1
User Posts
0
1
1
2
2
3
3
4
4
5
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

43. Ferrari World Abu Dhabi responded to 4 conversations
generated by the 30 Posts fans published.
Ferrari World Abu Dhabi appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
13%
87%
Brand Participation Brand Non Participation
17%
6%
77%
Posititve Negative Neutral

44. Analysis of
Honda saudi arabia
Facebook Page
Oct 01, 2015 - Dec 31, 2015

45. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
79,765 4,325 5.73%
Saudi
Arabia
Honda saudi arabia

46. Engagement Score
431
Total Posts
9
Total Likes
1,116
Total Comments
252
Total Shares
175
BRAND POSTS
Brand Overview

47. 73K
74K
75K
76K
77K
78K
79K
80K
81K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
79,765
New Fans
4,325

48. Engagement
0
250
500
750
Honda saudi arabia had an average engagement score of 431 and a highest of 700.

49. Community Analysis
Honda Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.
Distribution of Fans
0K 10K 20K 30K 40K 50K 60K
Saudi Arabia
Egypt
Iraq
Pakistan
Jordan
India
Yemen
Sudan
Syrian Arab Republic

50. 0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Honda Saudia 2
‫هوندا‬‫السعودية‬ 2
cargo space 1
‫بحركة‬ 1
Complete Choice 1

51. 89%
11%
Brand Participation Brand Non Participation
100%
0% 0%
Posititve Negative Neutral
Brand Posts - Engagement
Honda saudi arabia responded to 8 conversations generated
by the 9 Posts they published.
Honda saudi arabia receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

52. Most Engaging Brand Posts
12-NOV-15, THU 8:29AM
" PILOT 2016 "
‫لكل‬‫جوانب‬‫حياتك‬
For All The People You Are
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
700 153 34 66 Positive
11-NOV-15, WED 5:45AM
‫مريحة‬‫في‬‫أي‬‫مكان‬‫وأي‬‫وقت‬ - Anywhere,
Anytime. SUV Comfort
11-NOV-15, WED 2:09AM
Honda Saudia | ‫هوندا‬‫السعودية‬ updated their
cover photo.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
589 166 40 36 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
429 147 26 18 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

53. Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10
0 100 200 300 400 500 600 700 800
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

54. Analysis of
Toyota Saudi Arabia
Facebook Page
Oct 01, 2015 - Dec 31, 2015

55. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,437,071 95,362 7.11%
Saudi
Arabia
Mostly Young, Male and
Attached.
Toyota Saudi Arabia

56. Engagement Score Total Fan Posts
189 72
Total Posts Brand Response Rate
140 81.94%
Total Likes Avg. Reply Time
123,126 2 hrs, 5 mins
Total Comments General Sentiment
3,145 Neutral
Total Shares
10,525
BRAND POSTS FAN POSTS
Brand Overview

57. 1,280K
1,300K
1,320K
1,340K
1,360K
1,380K
1,400K
1,420K
1,440K
1,460K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
1,437,071
New Fans
95,362

58. Engagement
0
250
500
750
1,000
Toyota Saudi Arabia had an average engagement score of 189 and a highest of 859.

59. Community Analysis
Toyota Saudi Arabia fans are mostly Young, Male and
Attached.
Toyota Saudi Arabia fans are largely from Saudi Arabia
followed by Egypt.
Fan Demographics Distribution of Fans
91%
9%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
Saudi Arabia
Egypt
Jordan
Pakistan
Iraq
India
Yemen
Philippines
Sudan

60. 0
1
2
3
4
5
6
7
8
9
10
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
‫في‬ 29
‫بمعرض‬‫جدة‬‫الدولي‬‫للسيارات‬ 26
‫6102_هايلكس‬ 20
‫6102_الندكروزر‬ 16
‫جربها‬‫واكتشف‬‫قوة‬ 16

61. 60%
40%
Brand Participation Brand Non Participation
64%
0%
36%
Posititve Negative Neutral
Brand Posts - Engagement
Toyota Saudi Arabia responded to 84 conversations generated
by the 140 Posts they published.
Toyota Saudi Arabia receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

62. Most Engaging Brand Posts
28-DEC-15, MON 11:51AM
‫تكنولوجيا‬‫الهايبرد‬‫في‬ #‫_جناح‬ ‫تويوتا‬‫بمعرض‬‫جدة‬‫الدولي‬
‫للسيارات‬
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
907 3,706 179 1,537 Positive
20-NOV-15, FRI 1:03PM
‫شارك‬‫في‬‫مسابقة‬ #‫6102_الندكروزر‬ ‫لتربح‬‫فرصة‬‫الفوز‬
‫برحلة‬‫سفاري‬‫لشخصين‬‫في‬‫دبي‬‫لمدة‬ 3 ‫أيام‬
http://www.the ..
07-NOV-15, SAT 6:30AM
‫استمتع‬‫بتعدد‬‫الخيارات‬‫من‬‫االلوان‬‫الخارجية‬‫لـ‬
#‫6102_الندكروزر‬
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
859 5,457 168 995 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
849 6,063 133 885 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

63. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

64. Top Keywords Used Frequency
‫السالم‬‫عليكم‬ 13
‫من‬ 11
‫انا‬ 5
‫6102كوروال‬ 4
‫متى‬ 3
User Posts
0
1
1
2
2
3
3
4
4
5
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

65. Toyota Saudi Arabia responded to 59 conversations generated
by the 72 Posts fans published.
Toyota Saudi Arabia appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
82%
18%
Brand Participation Brand Non Participation
3%
0%
97%
Posititve Negative Neutral

66. Analysis of
Porsche Saudi Arabia
Facebook Page
Oct 01, 2015 - Dec 31, 2015

67. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
51,991 -142 -.27%
Saudi
Arabia
Porsche Saudi Arabia

68. Engagement Score
142
Total Posts
3
Total Likes
133
Total Comments
10
Total Shares
9
BRAND POSTS
Brand Overview

69. 51K
51K
51K
51K
52K
52K
52K
52K
52K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
51,991
New Fans
-142

70. Engagement
0
250
500
Porsche Saudi Arabia had an average engagement score of 142 and a highest of 247.

71. Community Analysis
Porsche Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K
Saudi Arabia
Egypt
India
Pakistan
Philippines
Iraq
Jordan
Syrian Arab Republic
Yemen

72. 0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
‫إلى‬‫السعودية‬‫في‬‫حلبة‬ 2
‫نتطلع‬‫للترحيب‬ 2
‫جي‬ 1
‫من‬٢٤ 1
ً‫قريبا‬ 1

73. 33%
67%
Brand Participation Brand Non Participation
50%50%
0%
Posititve Negative Neutral
Brand Posts - Engagement
Porsche Saudi Arabia responded to 1 conversations generated
by the 3 Posts they published.
Porsche Saudi Arabia receives more negative than positive
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

74. Most Engaging Brand Posts
24-OCT-15, SAT 5:07AM
‫اختبر‬‫روعة‬‫السيارة‬‫الرياضية‬‫في‬‫مركز‬‫بورشه‬ # ‫جدة‬
‫حيث‬‫تلتقي‬‫عراقة‬‫الماضي‬‫بمستقبل‬‫التنقل‬،‫واإلنجازات‬‫ا‬‫لر‬
..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
247 94 5 5 Positive
29-NOV-15, SUN 8:05AM
‫تحدي‬‫كأس‬‫بورشه‬‫جي‬‫تي‬ 3 ‫الشرق‬‫األوسط‬‫يعود‬‫إلى‬
‫السعودية‬‫في‬‫حلبة‬‫الريم‬‫الدولية‬ً‫قريبا‬ .
‫ابق‬‫على‬‫إطالع‬‫ل‬ ..
20-OCT-15, TUE 5:59AM
‫919بورشه‬ ‫هايبرد‬‫في‬‫أول‬‫عرض‬‫حصري‬‫بالمملكة‬
‫العربية‬‫السعودية‬‫في‬‫معرض‬‫أكسس‬‫الدولي‬‫للسيارات‬
‫الفاخرة‬‫بمدي‬ ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
128 31 4 3 Negative
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
38 8 1 1 Uncategorized
NO
IMAGE
NO
IMAGE
NO
IMAGE

75. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4
0 20 40 60 80 100 120 140 160
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

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