Take a deep dive in to the social media metrics behind JP Morgan Chase's social media efforts as it engages fans and followers with content around money, finance and investments.

1. JP Morgan Chase & Co
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of JP Morgan Chase & Co FB

2. JP Morgan Chase & Co: Social Media Report
This report looks at how
JP Morgan Chase & Co performed
on social media between
October 1st – December 31st, 2015

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4. Analysis of
JP Morgan Chase & Co.
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
163,960 13,961 9.31% Worldwide
Mostly Young, Male and
Attached.
JP Morgan Chase & Co.

6. Engagement Score
161
Total Posts
74
Total Likes
10,877
Total Comments
456
Total Shares
552
BRAND POSTS
Brand Overview

7. 140K
145K
150K
155K
160K
165K
170K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
163,960
New Fans
13,961

8. Engagement
0
250
500
750
1,000
JP Morgan Community had an average engagement score of 161 and a highest of 724.

9. Community Analysis
JP Morgan Community fans are mostly Young, Male and
Attached.
JP Morgan Community fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
60%
40%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K 25K 30K 35K 40K
India
United States
United Kingdom
Hong Kong
Philippines
Australia
Singapore
Brazil
Italy

10. 0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
more 15
career 14
JPMorgan Chase 14
opportunities 8
J.P 7

11. 20%
80%
Brand Participation Brand Non Participation
79%
3%
18%
Posititve Negative Neutral
Brand Posts - Engagement
JP Morgan Community responded to 15 conversations
generated by the 74 Posts they published.
JP Morgan Community receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
28-DEC-15, MON 10:06AM
We’re looking for first-year MBA students
to join our 2016 Global Wealth
Management Summer Associate ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
724 1,191 45 49 Positive
23-DEC-15, WED 11:53AM
Mobility opportunities is something Dora
has encountered as part of her role as a
Vice President in ..
11-NOV-15, WED 3:50AM
We're looking to develop the next
generation of women leaders. As part of
the Winning Women program, ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
711 1,583 15 18 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
690 1,435 15 18 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 50 100 150 200 250
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Campaign Intel
0 2 4 6 8 10 12
0 5 10 15 20 25 30 35 40 45 50
Asia Pacific Portfolio Investment Challenge
LiveTalk event
Give-It-Away campaign
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of JP Morgan Chase campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

15. Analysis of
J.P. Morgan
Twitter Account
Oct 01, 2015 - Dec 31, 2015

16. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
203,412 28,956 16.60% Worldwide
J.P. Morgan
@jpmorgan

17. Engagement Score
57
Total Proactive Tweets
344
Retweets Total
98
Replies Total
31
Favorites Total
3,925
Total Mention
3,041
Total Retweets
1,993
Response Rate (%)
0.81%
Average Reply Time (mins)
1786
BRAND TWEETS USER TWEETS
Brand Overview

18. 160K
165K
170K
175K
180K
185K
190K
195K
200K
205K
210K
1-Oct 8-Oct 15-Oct22-Oct29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
Follower Growth
Total Followers
203,412
New Followers
28,956

19. 0K
0K
0K
0K
0K
0K
0K
0K
1-Oct 8-Oct 15-Oct22-Oct29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
Followee Growth
Total Followees
53

20. Engagement
0
250
500
J.P. Morgan had an average engagement score of 57 and a highest of 354.

21. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
344 98

22. Less than 2 weeks till #RSCHenryV
previews open @BarbicanCentre.
Here's a sneak peek at production
..
26-Oct-15, Mon 02:09PM
ENGMT. FAV. REPLIES RETWEETS
597 280 9 114
Top Engaging Tweets
Je T'Aime, Paris. #ParisPhoto2015
https://t.co/uL81b9zNyh
13-Nov-15, Fri 04:05AM
ENGMT. FAV. REPLIES RETWEETS
429 110 2 81

23. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350
0 10 20 30 40 50 60
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

24. 0 5 10 15 20 25 30 35
0 50 100 150 200 250 300 350 400
#code4good*
#whatmakeshouston*
#parisphoto2015*
#bigdata*
#sp500*
#rschenryv*
#fintech*
#nyc*
#veteransday*
#sdgforum*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

25. 0
20
40
60
80
100
120
140
160
180
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
code4good whatmakeshouston parisphoto2015 bigdata sp500
Spread of Hashtags by day

26. 0 20 40 60 80 100 120
#code4good*
#fintech*
#parisphoto2015*
#sp500*
#sdgforum*
#veteransday*
#nyc*
#rschenryv*
#whatmakeshouston*
#bigdata*
Engagement Score
Hashtags - Engagement

27. Average Response Rate : 0.81%
0
20
40
60
80
100
120
140
160
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

28. Average Reply Time : 1 days 5 hours 46 minutes
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

29. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
30
35
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

30. 0
100
200
300
400
500
600
700
800
900
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

31. 0
50
100
150
200
250
300
350
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

32. Total number of Retweets : 1,993
-20
0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

33. Total number of Mentions: 3,041
-20
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

34. Influencers
Name Followers Tweets
Maria Shriver 2,338,177 2
Jesse Millette 1,317,559 1
CNNMoney 1,200,718 4
EconomicTimes 1,180,161 7
Nature Conservancy 506,867 1
TOP 5 INFLUENCERS

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