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Money Transfer Brands
on Social Media
Sept 1st – Oct 31st 2016
Money Transfer: Social Media Report
This Report looks at how
Money Transfer Brands
performed on Social Media between
Sept 1st – Oct 31st 2016
Cross Channel Report
Sep 01, 2016 - Oct 31, 2016
Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: MoneyGram, Ria Money Transfer, TransferWise, Western Union, Xoom
Sep 01, 2016 - Oct 31, 2016
Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Western Union Western Union
Highest
Growth
MoneyGram Western Union
Highest
Engagement
Western Union TransferWise
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Western Union TransferWise
Most Number of
Likes
Western Union Western Union
Most Number of
Comments
Western Union Western Union
0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016
Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.02 0.04 0.06 0.08 0.1 0.12 0.14
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Engagement
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 50 100 150 200 250 300
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0 500000 1000000 1500000 2000000 2500000 3000000 3500000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Customer Service – Reply Time (inminutes)
Sep 01, 2016 - Oct 31, 2016
0 100 200 300 400 500 600 700
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Customer Service – Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
MoneyGram
Ria Money Transfer
TransferWise
Western Union
Xoom
Twitter Facebook
Most Engaging Facebook Posts
Western Union
01-OCT-16, SAT 8:00PM
The autumn colors are bright and lively
during the month of #October. What is your
favorite thing ab ..
ENGMT. LIKES COMMENTS SHARES
57,899 41,594 307 1,477
Western Union
01-SEP-16, THU 1:00PM
This is Wat Rong Khun in #Thailand, a
beautiful art exhibit! If you've been to
Thailand, let us know ..
Western Union
10-SEP-16, SAT 3:00PM
In the north-western region of China,
Zhangjiajie features some beautiful scenic
landscapes. What wa ..
ENGMT. LIKES COMMENTS SHARES
44,244 32,174 298 1,058
ENGMT. LIKES COMMENTS SHARES
40,891 34,691 182 529
Dear @AmberRudd_MP - we couldn't be
prouder of our international team:
https://t.co/H5r9chaXyl http..
07-Oct-16, Fri 10:49AM
ENGMT. FAV. REPLIES RETWEETS
1,000 413 10 335
Most Engaging Tweets
"All of us, and you and I especially, are
descended from immigrants and
revolutionists." F D Roosev..
"Remember always, that all of us, and you
and I especially, are descended from
immigrants and revol..
26-Sep-16, Mon 05:07PM
ENGMT. FAV. REPLIES RETWEETS
1,000 628 61 274
26-Sep-16, Mon 01:54PM
ENGMT. FAV. REPLIES RETWEETS
963 237 24 95
TransferWise TransferWise TransferWise
GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now
Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook:

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Social Media Report - Money Transfer Brands September - October 2016

  • 1. Money Transfer Brands on Social Media Sept 1st – Oct 31st 2016
  • 2. Money Transfer: Social Media Report This Report looks at how Money Transfer Brands performed on Social Media between Sept 1st – Oct 31st 2016
  • 3. Cross Channel Report Sep 01, 2016 - Oct 31, 2016
  • 4. Table of Contents  Performance Snapshot  Share of Voice Snapshot  Audience Size  Audience Growth  Engagement  Volume of Posts  Likes  Comments  Customer Service  Most Engaging Content Brands Analyzed in this report include: MoneyGram, Ria Money Transfer, TransferWise, Western Union, Xoom Sep 01, 2016 - Oct 31, 2016
  • 5. Sep 01, 2016 - Oct 31, 2016 Performance Snapshot Network Highest Audience Size Western Union Western Union Highest Growth MoneyGram Western Union Highest Engagement Western Union TransferWise
  • 6. Sep 01, 2016 - Oct 31, 2016 Share Of Voice Snapshot Network Most Number of Posts Western Union TransferWise Most Number of Likes Western Union Western Union Most Number of Comments Western Union Western Union
  • 7. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook Audience Size Sep 01, 2016 - Oct 31, 2016
  • 8. Audience Growth Sep 01, 2016 - Oct 31, 2016 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 9. Engagement Sep 01, 2016 - Oct 31, 2016 0 2000 4000 6000 8000 10000 12000 14000 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 10. Number Of Posts/Tweets Sep 01, 2016 - Oct 31, 2016 0 50 100 150 200 250 300 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 11. Total Likes Sep 01, 2016 - Oct 31, 2016 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 12. Total Comments Sep 01, 2016 - Oct 31, 2016 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 13. Customer Service – Reply Time (inminutes) Sep 01, 2016 - Oct 31, 2016 0 100 200 300 400 500 600 700 MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 14. Customer Service – Response Rate Sep 01, 2016 - Oct 31, 2016 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% MoneyGram Ria Money Transfer TransferWise Western Union Xoom Twitter Facebook
  • 15. Most Engaging Facebook Posts Western Union 01-OCT-16, SAT 8:00PM The autumn colors are bright and lively during the month of #October. What is your favorite thing ab .. ENGMT. LIKES COMMENTS SHARES 57,899 41,594 307 1,477 Western Union 01-SEP-16, THU 1:00PM This is Wat Rong Khun in #Thailand, a beautiful art exhibit! If you've been to Thailand, let us know .. Western Union 10-SEP-16, SAT 3:00PM In the north-western region of China, Zhangjiajie features some beautiful scenic landscapes. What wa .. ENGMT. LIKES COMMENTS SHARES 44,244 32,174 298 1,058 ENGMT. LIKES COMMENTS SHARES 40,891 34,691 182 529
  • 16. Dear @AmberRudd_MP - we couldn't be prouder of our international team: https://t.co/H5r9chaXyl http.. 07-Oct-16, Fri 10:49AM ENGMT. FAV. REPLIES RETWEETS 1,000 413 10 335 Most Engaging Tweets "All of us, and you and I especially, are descended from immigrants and revolutionists." F D Roosev.. "Remember always, that all of us, and you and I especially, are descended from immigrants and revol.. 26-Sep-16, Mon 05:07PM ENGMT. FAV. REPLIES RETWEETS 1,000 628 61 274 26-Sep-16, Mon 01:54PM ENGMT. FAV. REPLIES RETWEETS 963 237 24 95 TransferWise TransferWise TransferWise
  • 17. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
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  • 19. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook: