2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors... so you
know who is outsocializing who. And how.
9. Applebee’s – Content Strategy
Applebee’s, with a very evenly distributed content strategy, had highest engagement in the
Recipes/Menu Updates category.
10. Texas Roadhouse – Engagement
Texas Roadhouse, had the highest engagement amongst selected competitors, in the Restaurant & Café
sector. On July 17th, the brand received an engagement alert based on the post shown below.
11. Olive Garden Italian Restaurant – Engagement Strategy
Olive Garden Italian Restaurant had the highest fan growth amongst selected competitors.
The brand ran campaigns around their 2 for $25 deal along with their 3 course Italian meal.
14. Twitter – An Overview
UNMETRIC SCORE FOR TWITTER
Brand Name Unmetric Score
Applebee’s 61
Buffalo Wild Wings 54
Chili’s 48
Cheesecake Factory 44
Outback Steakhouse 41
Red Lobster 35
Hooters 31
TGI Fridays 30
Texas Roadhouse 28
IHOP 28
June 2013
15. Notable Metrics on Twitter
Brand Name Total Followers Followers Growth Number of Tweets
Average Response
Time
(Net) Sentiment
@BWWings 273,288 6.56% 226 1:16:41 Positive
@Applebees 158,365 31.31% 24,956 0:17:30 Neutral
@Chilis 110,830 30.47% 1,219 4:12:03 Neutral
@Cheesecake 97,382 28.26% 1,100 4:16:36 Neutral
@Outback 79,759 37.31% 1,651 1:33:31 Neutral
16. Notable Metrics on Twitter
Brand Name Total Followers Followers Growth Number of Tweets
Average Response
Time
(Net) Sentiment
@redlobster 54,540 47.06% 336 10:02:52 Positive
@Hooters 52,540 6.64% 105 9:57:18 Neutral
@TGIFridays 37,823 29.50% 879 10:06:31 Neutral
@texasroadhouse 36,049 7.14% 701 25:23:45 Neutral
@IHOP 23,092 12.68% 1,026 1:26:23 Neutral
17. Outback Steakhouse - #LightningLaps
Outback Steakhouse ran a contest in July with #LightningLaps.
The brand also tweeted around #MiniMilkshakes and their brand’s chat forum #OutbackChat.
Top Hashtags : #LightningLaps, #OutbackChat,
#MiniMilkshakes
18. Red Lobster – Tweet Analysis
Red Lobster ran several campaigns over the selected time period including #RLunchChallenge and #TastyTuesday.
Top Hashtags : #RLunchChallenge,
#TastyTuesday, #FoodTease
19. Applebee’s– Reply Strategy
Applebee’s had the lowest Average Response Time (ART) amongst selected competitors, averaging at 17min 30secs.
This is significantly less than the ART for brands in Applebee’s geography or sector.
Benchmarking ART
31. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.
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