Apps are a great way to build engagement with fans, but with most apps never fulfilling their potential, what makes an app go viral? Unmetric takes a look at the top performing apps from the biggest brands in the world.

1. How Big Brands Use
Facebook Apps
6 Brands Doing Extraordinary
Things With Facebook Apps

2. The Unmetric Platform
Unmetric monitors over 10,000 brands across
30 sectors and all major countries.
We analyze data from:
Measure competitive activity, and
how that becomes consumer activity

3. First Ever Facebook App Benchmarking Platform
Using Human Computing & Algorithms, Unmetric has now indexed
Facebook Apps of over 7,000 brands, to give never before seen
competitive benchmarks for Facebook Apps

4. SO
TOP APP
ACROSS
SECTORS

5. Dove – Ad Make Over
Rather than the brand deciding what the user
should see, Dove put it in the hands of the
women to displace negative ads with those
designed to make women feel good.

6. Dove – Ad Make Over
Dove achieved an average Monthly Active User
base of 446,286 leading the way as the
Top Facebook App across all sectors
MAU & DAU
Benchmarking MAU

7. Top Categories of
Facebook AppsFacebook apps give brands the opportunity to
create interactive digital campaigns that are
more creative and relevant than mere updates on
the Facebook Timeline. When done right, an app
can help a brand meet a campaign KPIs in terms
of engagement, reach and brand loyalty.
Unfortunately, too many brands are using off-
the-shelf Facebook apps that have little tie in to
the wider marketing strategy. This creates a
situation wherein brands are flying blind, unsure
as to whether usage of apps is a success or not.
Based on analysis by the Unmetric team, it was
found that for every 10 brand apps, only 1 goes
viral while the rest are consigned to the digital
wastelands. By using Unmetric's Facebook App
Performance Platform, brands now have access
to one-of-a-kind competitive intelligence that
identifies the brands that are rocking it with
Facebook apps.
Product Apps
Deal and Offer Apps
Interactive Apps
Contest Apps
Online Game Apps

8. SO
PRODUCT
BASED
APPS
Product Based Apps, allow Facebook fans to utilize the app for an
In-depth look into their new or existing products.

9. Top Product Apps
Brand Facebook App
Average Monthly
Active users
Average Daily Active
Users
Cerato Museum 256,989 3,621
Gucci – Guilty Black 95,214 1,836
Samsung Unpacked
2012
60,926 70
Jaguar F-Type
Community
30,676 493

10. Kia Motors- Cerato Museum
Kia Motors, with the Cerato Museum App,
transforms the all new – Cerato’s performance
into digital Croquis Art. This app also allows for
the complete exploration of their new car.
MAU & DAU
Benchmarking MAU

11. Comparing with other Automotive brands
Kia Motors- Cerato Museum
Post around Kia’s Facebook App

12. SO
PROMOTION
BASED
APPS
Apps geared towards the output of deals and offers for their fans,
also faired well for these top brands, based on the App’s MAUs.

13. Top Promotion Apps
Brand Facebook App
Average Monthly
Active users
Average Daily Active
Users
Chili’s Smokin’ Deals 25,612 466
Amex Sync 11,881 721
Subway 6,558 193
Sprint Promotions 2,042 48

14. Chili’s- Smokin’ Deals
By ‘like’-ing the Smokin’ Deals App on Facebook,
Chili’s has offered free appetizers or desserts to
their fan base.
MAU & DAU
Benchmarking MAU

15. Comparing with other Restaurant & Café brands
Chili’s- Smokin’ Deals
Post around Chili’s Facebook App

16. SO
INTERACTIVE
APPS
Interactive Apps on Facebook, are aimed at input from fans.
This includes sending in videos, pictures or voting on the specifics of a product.

17. Top Interactive Apps
Brand Facebook App
Average Monthly
Active users
Average Daily Active
Users
Lay’s Do Us A Flavor 332,371 16,895
The Candidate 254,035 837
Windows Phone 75,088 3,016
SpongeBob
SquarePants
18,353 689

18. Lay’s Do Us A Flavor
Fans are given a chance to vote on a new flavor that
will make it into the Lay’s family of chips.
MAU & DAU
Benchmarking MAU

19. Comparing with other Food & Beverage brandsPost around Lay’s Facebook App
Lay’s Do Us A Flavor

20. SO
CONTEST
APPS
Contest Based Apps give fans a chance to enter a specific contest,
to win prizes given out by the brand.

21. Top Contest Apps
Brand App Name
Average Monthly
Active users
Average Daily Active
Users
Seize the day 332,371 16,895
Windows Phone
Next App
140,700 10,053
MLB2kperfectgame 75,088 3,016
$1,000 Sweepstakes 51,730 579

22. Capri-Sun- Seize the Day
With the Seize the Day App, kids can join in for an
action packed day of activities, with a chance to win
cash prizes.
MAU & DAU
Benchmarking MAU

23. Comparing with other Food & Beverage brandsPost around the Facebook App
Capri-Sun- Seize the Day

24. SO
GAMES BASED
APPS
The brands listed below, engaged fans with product-based social games. Generally
these online games are associated with one or more of the brand’s products.

25. Top Game Apps
Brand Facebook App
Average Monthly
Active users
Average Daily Active
Users
Duck Dynasty DISH
Dash
161,962 4,873
Fanta Fruit Slam 70,045 2,220
Mobil 1- Racing
Academy
42,174 1,402
Volkswagen- Das
Autorennen
36,588 2,329

26. Dish - Duck Dynasty DISH Dash
Dish network, A&E Network & GLOW collaborated to
create this app. GLOW created a hunting game to
secure ingredients for a ‘Robertson- style family
supper’.
MAU & DAU
Benchmarking MAU

27. Comparing with other Telecom Service brands
Dish - Duck Dynasty DISH Dash
Post around DISH’s Facebook App

28. Thank you
Contact info@unmetric.com
for more information
‪Unmetric is a social media benchmarking company headquartered in New York with clients and
operations across the globe. We work with Fortune 500 companies to help them establish benchmarks
for their social media teams and social media campaigns. The data provided by the Unmetric platform
can be instrumental in facilitating understanding and driving down costs by creating more efficient social
media teams.‬
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