2. Milenio is A Ratings Success and
the Most Watched Cable and Satellite TV
News Network in Mexico!!
3. Milenio Is So Good
That It Beats CNN, Teleformula,
ESPN, Sony and even MTV!
4.
5. Since Its Launch in 2008
Milenio Television
Has Achieved a Spectacular
189%
Average Yearly Growth in Ratings
and Audience Share Beating All
News Competitors.
6.
7.
8. Just 2 years
after launch
Milenio out
performs
long time
established
brands like
CNN and
Teleformula.
9.
10.
11. Milenio Television
vs
Teleformula
Comparison of two Mexican News Services
12.
13.
14. On Saturdays & Sundays
Milenio doubles its audience share
15.
16. How Milenio Television
Differs from Teleformula
– Programming Concept, TV vs. Radio:
• MILENIO TV produces original news programming for television audiences.
• TELEFORMULA produces news programming for radio audiences first that is then
adapted for television.
– Programming Continuity:
• MILENIO TV integrates its news programming around current local, national and
international issues important to Mexican audiences.
• TELEFORMULA lacks programming continuity, relying on well known communicators
independently producing their own segments that are typically unrelated to each other.
– Breaking News:
• MILENIO TV is based on a CNN-type Breaking News hourly news wheel.
• TELEFORMULA does not have a Breaking News structure and focuses instead on
opinion segments and in-depth interviews.
– Local and National News Coverage:
• MILENIO TV is backed by one of the most extensive 24-hours-a-day newspaper, radio
and television news gathering networks in Mexico that allows for local and nationally
relevant news from the “provinces” including the northern U.S.-Mexico border areas and
important cities like Guadalajara, Guanajuato, Zacatecas, Oaxaca, Monterrey as well as
Mexico City.
• TELEFORMULA is not backed by that type of news infrastructure and focuses instead
on Mexico City, the government and national politics.
17. Milenio TV has an extensive
news gathering and
production infrastructure that
includes newspaper, radio,
television facilities and some
of the best journalists and
correspondents in Mexico.
19. Programming
Approximately 60% of Milenio’s
Programming is News; 25% Sports; and the
remainder is composed of shows related to
Finance, Politics, Commentary & Debates,
Interviews Satire, Fashion and
Entertainment.
20. Milenio News Wheel
News Wheel
From 5am to 7pm
24/7
Milenio’s news programming structure is based on a CNN-type 60 minute
news wheel that allows for fast LIVE Coverage of Breaking News in real time.
21. Prime Time Programming:
• National & International News
• Sports
• Fashion
• Health
• Entertainment News
• Politics
• Business & Finance
• Social Commentary
Featuring some of the most
recognized and respected
journalists on Mexican
television.
In a journalistic style
that is familiar to
Mexican audiences.
22. Milenio VOD
• POLÍTICA CERO (Politics and Social Satire) -
Jairo Calixto Albarrán offers political and social
satire about any and everything relevant to the
national experience in Mexico from ex-
Presidents to rock music.
• EL ASALTO A LA RAZÓN (Analysis and
Commentary) - Carlos Marin presents to-the-
point analysis and commentary of public events
and personalities of national and international
interest.
• CHIC (Fashion and Lifestyle) - Fashion,
glamorous events and social celebrations of
national and international interest are captured
on camera and in the newsroom.
• LA CONVERSACIÓN (Interviews) - A program
that features in-depth interviews of key political
and business personalities with incisive
questions and intelligent conversation that
focuses on controversial issues.
Amount & Refresh Rates TBD
23. High Def TV
Milenio TV HD
is scheduled for launch in
July 2011
24. TV Everywhere
Milenio Television owns
100% of its programming
and supports its distribution
partners’ TV Everywhere
initiatives.
28. Marketing & Launch Support
Milenio drives sub growth by providing 100% support of its
Distribution Partner’s Growth Initiatives including :
• Free Carriage
• Online Support
• Call Center Training
• Employee Directed Events
• Direct Mail
• Print Advertising
• On-Air Radio Campaigns
• On-Air TV Campaigns
• Local Events Featuring On-Air Personalities
• Subscriber Contests
• Mexico Travel & Other Subscriber Prizes
• Sponsorships
• Merchandising Support
29. Technical Specs
Satellite: SATMEX 6
Band: C
Transponder: 01C1
Polarity: VERTICAL
Upload Frequency: 5943.50 MHz.
Download Frequency: 3718.50 MHz.
L.O. Frequency: 5150 MHz.
Modulation: 8PSK DVBS-2
F.E.C. ¾
Data Rate: 26.609 Mbps.
Symbol Rate: 12.22 Msym.
Decoders: D9865B; D9854; D9858 Cisco
SERVICES:
1 Multimedios TV Mexico
2 Milenio TV
3 Teleritmo
4 Multimedios TV USA
5 Multimedios TV HD
Milenio TV HD - July 2011
30. Why Milenio TV?
At a time when the Mexico Drug Wars and Illegal Immigration are
important news stories to viewers on both sides of the U.S.-
Mexico border, launching Milenio Television, the most watched
TV news network in Mexico, makes good business sense!
• Over 70% of U.S. Hispanics are Mexican who maintain close family ties with Mexico,
they prefer news from Mexico, by Mexicans, for Mexicans.
• Milenio, the only 24/7 All Mexican CNN-type Spanish Language Television News
Network, is the most watched cable & satellite TV news service in Mexico.
• Milenio reports news from a uniquely Mexican perspective featuring some of the
most respected and recognized journalists on Mexican Television in a style familiar to
Mexican audiences.
• Milenio's extensive state-of-the-arts news gathering infrastructure includes television,
radio, newspapers and magazines.
• Milenio offers 100% marketing and launch support to its distribution partners.
• Launching Milenio Television will increase subscriber growth among your core
Mexican demographic.
31. Gustavo Mena
305.496-3733
gmena@unoentertainment.com