1. Trends of 2010 and expectations of 2011BaBa Ba Tatiana Tsvetkova Date: 23.12.2010 1

3. Offline player develop online stores

5. CPL model

6. Start of consolidation

7. Growing share of special projects

9. Expansion of TV players in Internet

10. Vertical search2

12. Categories: fashion, sport goods, Luxe categories

14. Ad in social app

15. Mobile ad

17. The future is one of hyper competition

18. Mobile and Geo positioning + social shopping + USG content3

19. Some conclusions The most important point: Transactions online are growing much faster than internet usage! All areas moving to internet – one by one. Communication – Dating and information seeking were first, but now buying, government, chors, everything is moving online! There are no more areas that are not effected. In Russia the technology savvy generation is born 1985 and after. This people were very young in the past – now the come to the 25Y+ range where they start working and gaining income. The next 10 years they will power the increase on online spending and online transactions very strongly Therefore we also see a massive amount of transaction based businesses being started in the Runet To win you need speed, a lot of resources and energy The future is one of hyper competition Travel is also a huge trend in 2010 – many new Russian travel companies and consumers are really solving their travel needs online now The same for games. Subscription models will win 4

20. Thank you a lot! Tatiana Tsvetkova, ttsvetkova@fastlaneventures.ru 5