1. Social media brand plan Jessica Walton

2. Goals Create online presence Showcase my skills qualifications and experience. Expand my networking pool Establish Credibility Become Communications or Public Relations Director for corporate, sports or entertainment with a focus on event planning and social media.

3. Portfolio: Resume Brief Bio Relevant Sample Works Portfolio can be found at: http://jnwportfolio.wordpress.com/ Social Media Affiliations Twitter Facebook Myspace Blogger WordPress LinkedIn Youtube Ning del.ici.ous

4. Objectives: Hold important positions in my student organizations Intern and gain more experience professional Receive a gold star from PRSSA Receive my Bachelors Degree in Public Relations April 2011 Receive my master’s degree in communication Move on to join PRSA Receive httpAPR accreditation I want to be the head of major decision in event planning, social media and other PR aspects for the company. I would even like to possibly go on and own a PR firm I would basically like a secure CAREER that give me enough money to live comfortably and still keep a smile on my face

5. SWOT analysis: Strengths: Superb social media,written, oral and interpersonal communications skills. Well rounded set of skills Work well in fast paced and pressure environments Weaknesses: Patience Not much professional experience Opportunities: Interships PRSSA & network expansion Friend and Family support Threats: Increasing Competition, Economy

6. online presence Twitter Facebook Myspace Blogger WordPress LinkedIn Youtube Ning del.ici.ous Picasa3 Google I plan make further developments for my WordPress, Blogger, and LinkedIn Beyond Twitter, Facebook and Myspace I am just getting in to social media and plan to sharpen skills even more. The skills I have learned and will continue to learn will only help my in the future.

7. Key messages My social media brand will serve as a representations of my compiled skills, qualifications and experience I hope employers will see that I am passionate and dedicated to my work. This may be the first impression an employer sees. First impressions don’t get a do over and I hope that my brand will give of a positive impression

8. Strategies: I will get internship experience that will allow me to meet new people an expand my network and sharpen skills. I will begin writing on a blog, either Blogger or WordPress and use my twitter account to promote it. I will learn all that I can in the course at EMU I will continue to develop my LinkedIn account I will stay active in PRSSA.

9. Tactics: Short term: This summer I will have my first internship I will start updating my blog this summer I will take relvant courses in my final year at EMU I will have another internship for fall 2010 I will graduate in April 2011 Long term: I will continue to find jobs and internships to gain experience. I will eventually land a permanent job and begin my career pathway I will take steps toward obtaining my masters degree. I will land the job of my dreams and be awesome at life.

10. Measurement: My success will be measured by the career that I have. I will take into consideration the work that I do and my satisfaction level. It will also be important that I meet my goals in order to be successful. I will consider my self successful when I have enough money to live comfortable and a smile on my face when I go to work. Simple. "Success is a journey, not a destination." Ben Sweetland

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