1. Mobile Learning in Telefónica

2. Índice WhatismLearning WhyisitimportantforTelefonica Whatisbeing done for: Employeesfamilies and providers Whatisbeing done for: Customers Whatisbeing done forSociety

3. Whatis Mobile Learning Any sort of learning that happens when the learner is not at a fixed, predetermined location, or learning that happens when the learner takes advantage of the learning opportunities offered by mobile technologies Wikipedia

5. Efficient, scalable, and consistent training through all the organization: Synergies in common platform, courseware (employees, sales channels, subcontractors…).

6. Ability to track standardized knowledge (Product and Services, Processes).

7. Help with compliance and regulatory issues.

9. Loyalty of eLearning clients provides recurring revenues. (US best practice Skillsoft has a 85% annual backlog 315M$)

10. Mobile LearningMeansdifferentthingsfordifferentpeople in Telefonica R&D SOCIETY EMPLOYEES VALUE CHAIN CLIENTS Sales Channels Endusers Families Subcontractors SOHOS SMEs Corporations Call centers Governments Universities

11. Employees Employees Since 2002: Common platform for 150.000 employees a+ For training in compliance, business, technology, processes. Over 1,5M hours of online training /year 4000 hours/courseware available. Content and platform available in 4 languages Many Examples: Mobile content in products and services, languages Simulators Motivations process through SMS Mp4 content for pre and post sessions… Authoring tool (teachme) that implement content for Mobile phones Problems in the implementation of mlearning content through cell phones: variety of devices/OS/screen size high level of development cost TREND: from a common Learning Management System to a Personal Learning Environment UNIVERSITAS TELEFONICA Corporate university for 3.000 managers in the World Pre and post learning through mobile learning

13. Mobile learning path based on these gaps.

14. Evaluation system based on knowledge and performance

15. CertificationVirtual online environment for external personnel of Telefónica LATAM: 20.000 students Content catalogue in skills, ICT, products Synergy model, providing access to training iCampus DESCRIPTION Online Training in products and services in of all the sales channels of Telefonica Compliance,New products., Sales skills Simulatores comparing competitors products Indirect channel España

16. Clients: Education This project, based on the "Escuela 2.0" concept promoted in different governments, aims to help the teachers include the use of mobile learning applications in their training program, based on their pedagogical contribution in the different subjects of the K-12 curriculum. 1500 teachers trained in the collaborative environment. 91% recommends this experience to other teachers Didactic ICT DESCRIPTION University of Alcala Alcalingua: Spanish courses for kids and Teenagers Spanish University Moodle personalization for Mobile and internet access. Content and video access through Mobile. Dynamic adaptation of the platform and content depending on the size of the device. DESCRIPTION

18. clients: end users End user market Mstore: Online store with access to mobile educational content (edutainment, languages, maths, etc…) Aula365: K-12 tutoring support environment based on a social learning model, multimedia content

19. R&D: EducaMóvil: Game-basedLearningon Mobile Platforms Offereducationalcontentcomplementarytothe oficial classroomcurriculum Applicationsforfeaturephones (lowend) so thatcontents are accessibletostudentsfromdifferent socio-economicstrata (noteveryone has accesstoansmartphone) Twomaincomponents: PC Tool and CellPhoneLearningSystem PC Tool:Teacherscreateeducationalcontent (interactivelessons and quizzes, bylevel&complexity) asidefromthegame CellPhoneLearningSystem: Gameiscomplementedwithlessons and quizzescreatedbyteachers (worksforany “adapted” game) Thearea of a circumferenceiscomputedbymultiplying PI bythesquaredradius: A = PI * 5 * 5= 25 * PI = 78.5 GAME QUIZZ LESSON

20. SOCIETY: Fundación Telefonica Mission: Provide a service to society in order to innovate in education using ICT. Promoting their use in classrooms with the purpose of accelerating their educational use in the teaching and learning process, contributing to increasing educational quality and promoting equal opportunities. Case of Fundación Telefónica in Colombia.