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Organic Farm Business Plan
Prepared By
John Doe
(650) 359-3153
10200 Bolsa Ave, Westminster, CA, 92683
info@upmetrics.co
https://upmetrics.co
Business
Plan
Eat Clean and Green , Eat Organic
Table of Contents
Executive Summary 5
Product Offering 6
Objectives 6
Mission Statement 7
Guiding Principles 7
Keys to Success 7
Business Overview 8
Management & Ownership 9
JOHN BURNS 9
JANE BURNS 9
Legal Formation 9
Start-Up Summary 10
Location and Facilities 10
Products & Services 11
Product Overview 12
Seasons & Products 12
Competitive Comparison 13
Product/Service Sourcing 13
Distribution 13
Inventory Management 13
Warehousing and Fulfillment 14
Future Products & Services 14
Honey Bees 14
Dairy Products 14
Community Sharing 14
Farming Awareness Program 15
Customer Updates 15
Vegetable Processing 15
Market Analysis 16
Industry Analysis 17
Market Size 17
Industry Participants 17
Market Segments 18
Market Tests 18
1 / 40
Target Market Segment Strategy 18
The following chart depicts the target market 19
Chart 19
Market Needs 19
Market Trends 19
Market Growth 19
Positioning 20
Competitive Analysis 21
Direct Competitors 22
Backyard Bounty 22
Eilert’s Acres 22
Springdale Farms 22
Indirect Competitors 22
Old Plank Farm 23
Log Cabin Orchard 23
SWOT Analysis 23
Marketing & Sales Plan 25
Strategy Pyramid 26
Unique Selling Proposition (USP) 26
Competitive Edge 26
Marketing Strategy and Positioning 26
Positioning Statement 27
Pricing Strategy 27
Promotion and Advertising Strategy 27
Website 28
Marketing Programs 28
Sales Strategy 28
Sales Forecast 28
Sales Programs 28
Legal 29
Milestones 29
Exit Strategy 29
Organization and Management 30
Organizational Structure 31
Management Team 31
JOHN BURNS 31
JANE BURNS 31
2 / 40
Management Team Gaps 31
Personnel Plan 32
Board of Directors 32
Financial Plan 33
Important Assumptions 34
Start-Up Costs 34
Source and Use of Funds 35
Income Statement Projections 36
Balance Sheet 38
Cash Flow Statement 38
3 / 40
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[YEAR] Business Plan | Organic Farm Business Plan 4 / 40
1.
Executive Summary
Product Offering
Objectives
Mission Statement
Keys to Success
[YEAR] Business Plan | Organic Farm Business Plan 5 / 40
Start Writing here...
Eveg Organic Farm, LLC is a world-class commercial organic farm that will be
based in the outskirts of Tallahassee, Florida – United States. We have done
our detailed market research and feasibility studies and we were able to secure
a well – situated and suitable farmland to start our commercial organic farm.
Our commercial organic farm is going to be a standard farm that will be
Product Offering
Start Writing here...
The Eveg Organic Farm, LLC is a world-class commercial organic farm that is
committed to cultivating both organic crops and livestock for both the United
States’ market and the global market. We are in business to produce both
organic food and raw materials for people and industries in commercial
quantities. We will also ensure that we operate a standard organic food
Fruit and vegetable growing Livestock farming Grain and oilseed
production
Honey production Other crop production
Objectives
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[YEAR] Business Plan | Organic Farm Business Plan 6 / 40
Start Writing here...
Eveg Organic Farm has simple objectives: provide healthy and delicious
tasting vegetables while simultaneously leaving a minimal carbon footprint. In
order to accomplish this, the farm plans to:
Sell 60 shares by Year 2 and have full-time income or 90 shares sold by
Mission Statement
Start Writing here...
Eveg Organic Farm’s mission is to raise the best tasting and finest quality fruits
and vegetables for the local community. Eveg Organic Farm uses only natural
and sustainable farming methods, free from pesticides or fertilizers. Natural
foods and natural farming methods leave a smaller carbon footprint while
simultaneously improves the health of its customers and its local community.
Guiding Principles
Start writing here...
Eveg Organic Farm’s slogan is simple: “Live life simply and simply live”.The
owners also believe in contributing to their community and the planet by:
Local: Eveg Organic Farm believes that in order for the survival of the planet,
we must rely on local resources. Buying from local farmers supports the local
economy
Keys to Success
Start Writing here...
Below are an Eveg Organic Farm’s Keys to Success:
Superlative Communication – Eveg Organic Farm keeps its members current
on all aspects of the farm – through its weekly newsletters and blog updates on
what is happening during the winter months such as new and exciting
vegetable offerings being planted in the greenhouse. Additionally, Eveg
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[YEAR] Business Plan | Organic Farm Business Plan 7 / 40
2.
Business Overview
Management & Ownership
Legal Formation
Start-Up Summary
Location and Facilities
[YEAR] Business Plan | Organic Farm Business Plan 8 / 40
Start Writing here...
John and Jane Burns run, manage, and operate Eveg Organic Farm. The
company initially sold the farm to market then quickly began supporting local
restaurants with a surplus (waste) sold at the local farmers market. John and
Jane are operating the business as a CSA, a business for the first time this
year.
Management & Ownership
Eveg Organic Farm is a C-Corporation formed in the State of Wisconsin and is wholly owned by John
and Jane Burns.
JOHN BURNS
Owner - john.burns@example.com
John Burns, a former Human Resources Director at Sargento Cheese, was
recently downsized. Not desiring to re-enter corporate America, and concerned
about the environment, global issues, and the state of the economy, John began
expanding his family garden. What began as a way for the family to save some
money and reduce the carbon footprint, today has grown from its small ¼ acre plot
to over 1+ acre with plans for expansion to 12+ acres. A shrewd businessman
and well known in the community, John initially approached colleagues and friends
in the local restaurant community. These connections marked the beginning of
business for the startup farm and as word of mouth spread, Eveg Organic Farm
attracted ten other additional restaurants. All surplus was sold at the local farmer’s
market.
JANE BURNS
Jane.burns@example.com
Jane Burns is an elementary school teacher for the Sheboygan Area School
District. A graduate of Marquette University in Milwaukee, Jane has been teaching
fifth grade Science for over ten years. Raised on a family dairy farm, Jane’s family
also had a small fruit and vegetable farm and she loved helping the family grow
and harvest the crop. Mrs. Burn’s summer schedule is flexible and helps the family
maintain the garden during the busy summer growing season.
Legal Formation
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[YEAR] Business Plan | Organic Farm Business Plan 9 / 40
Start Writing here...
Eveg Organic Farm is a C-Corporation formed in the State of Wisconsin. The
entity is wholly owned by John and Jane Burns.
Start-Up Summary
Start Writing here...
The Burns have been managing the family farm successfully for the last fifteen
years. Recently the owners installed a greenhouse with warming lights for
early starts. They also invested in a pickup truck (2005 Ford F150) for
delivering vegetables to the members. Most recently they purchased a tractor
and borrowed their neighbor’s attachments as needed for harvest.
Location and Facilities
Start Writing here...
Eveg Organic Farm is located in
Plymouth, Wisconsin, located in Sheboygan
County Wisconsin. Sheboygan County is
located in east-central Wisconsin.
Sheboygan County is a one-hour drive to
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[YEAR] Business Plan | Organic Farm Business Plan 10 / 40
3.
Products &
Services
Product Overview
Competitive Comparison
Product/Service Sourcing
Inventory Management
Warehousing and Fulfillment
Future Products & Services
[YEAR] Business Plan | Organic Farm Business Plan 11 / 40
Product Overview
Eveg Organic Farm’s growing season will start in early May and end in October with the goal of 20
weeks. Shares will be comprised of approximately 10-15 different crops every 8 weeks of in-season
produce. Here is an example of types of produce throughout the season:
Seasons & Products
Spring
Beets, Broccoli, Cabbage,
Carrots, Garlic, Green Onions,
Kale, Lettuce (several
varieties), Radishes, Peas,
Spinach
Summer
Beans, Carrots, Cucumbers,
Eggplant, Green Onions,
Leeks, Melons, Onions, Sweet
Peppers, Summer Squash,
Tomatoes, Zucchini
Fall
Beans, Beets, Broccoli,
Cauliflower, Cucumbers,
Chard, Lettuce (several
varieties), Potatoes, Red
Onions, Spinach, Winter
Squash
[YEAR] Business Plan | Organic Farm Business Plan 12 / 40
Start Writing here...
All share sales are sold in advance.
A Full Share will provide a family of four vegetables for a week. (estimate).
Likewise, a Half Share provides a week of vegetables for two people. Full
Shares are $750 and Half Shares are $375 for the season. (The owners are
currently only considering the sale of Full Shares at this time).
Competitive Comparison
Start Writing here...
Plymouth, Wisconsin, reports six CSA entities, of which three represent direct
competition for the subject.
Product/Service Sourcing
All produce will be grown on Eveg Organic Farm. John and Jane Burns will both actively work and
manage the farm.
Distribution
Start writing here...
At Eveg Organic Farm, members have the option for home delivery or to travel
to the farm on the scheduled pickup day.
The home delivery choice is what most members prefer and allows the Burns
to deliver the farm-fresh produce directly. This distribution method has the
least carbon footprint, with one driver and one truck. It is obviously the most
Inventory Management
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[YEAR] Business Plan | Organic Farm Business Plan 13 / 40
Start Writing here...
We don't need to store products. The CSA farm concept is all about freshness.
The produce is delivered immediately from the farm to the (member’s) table.
Warehousing and Fulfillment
N/A
Future Products & Services
Honey Bees
Start writing here...
The owners of the farm have plans to introduce honey bees the following
season and offer honey as another organic product.
Dairy Products
Start writing here...
On occasion, Eveg Organic Farm partners with its neighboring dairy farm and
an organic bakery in town. From time to time members will find fresh cheeses
and organic bread in their weekly selection boxes. Eveg Organic Farm owners
are currently considering joining forces with a local orchard company as well.
The orchard will supply apple butter and jams.
Community Sharing
Within one year, Eveg Organic Farm plans to utilize an additional acre and add
30 more families to their growing share program. They plan to add 30 more
families (shares) by Year Three. Eveg Organic Farm has long term plans to
purchase an additional 9 acres or a total of 360 shares. To support the farm,
they will hire apprentice farmers, part-time delivery drivers, and a bookkeeper.
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[YEAR] Business Plan | Organic Farm Business Plan 14 / 40
Start writing here...
Farming Awareness Program
Start writing here...
Other future plans include accessing the internet to increase awareness and
the importance of local and community farming. Jane Burns is compiling a
recipe E-book that will supplement cash flow during non-productive months.
In his spare time, John Burns is also compiling an E-Book to sell on Eveg
Organic Farm website. The book will focus on modern organic farming
Customer Updates
Start writing here...
Additionally, Eveg Organic Farm will publish a weekly newsletter to be included
in the member’s box as well as the website. The newsletter will identify what is
in the weekly box, what is happening on the farm, and recipes. The newsletter
will educate members on seasonal eating and sustainable principles.
Vegetable Processing
Start writing here...
Eveg Organic Farm has future plans for constructing a vegetable processing
area with electricity and water. The facility will have a walk-in cooler, a
washing and grading area, stainless steel tables, and two scales. Additional
capital expenditures will be for the purchase of a newer (used) pickup truck and
attachments for their tractor. (Currently, they borrow their neighbor’s).
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[YEAR] Business Plan | Organic Farm Business Plan 15 / 40
4.
Market Analysis
Industry Analysis
Market Tests
Target Market Segment Strategy
[YEAR] Business Plan | Organic Farm Business Plan 16 / 40
Start Writing here...
Sheboygan County’s cost of living is lower than the national average and
housing costs are much lower than the national average. At the same time,
Sheboygan County's personal income is greater than the national average. In
other words, this community not only has a high demand for organic items, but
it can afford them as well.
Industry Analysis
Start Writing here...
This analysis is based on the North American Industry Classification System
(“NAICS”) 111998: Agriculture – All Other Miscellaneous Crop Farming. The
US crop production industry includes about 1 million farms with combined
annual revenue of about $205 billion. Major companies include Dole Food
Company, Chiquita Brands International, and Sunkist Growers. Crop farming is
Market Size
Start writing here...
The US crop production industry includes about 1 million farms with combined
annual revenue of about $205 billion. (First Research) Although the USDA
does not have official statistics on U.S. organic retail sales, information is
available from industry sources. U.S. sales of organic products were $21.1
billion in 2008--over 3 percent of total food sales and were expected to reach
Industry Participants
Start writing here...
Major participants include Dole Food Company, Chiquita Brands International,
and Sunkist Growers. (First Research)
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[YEAR] Business Plan | Organic Farm Business Plan 17 / 40
Market Segments
Start writing here...
2008, Sheboygan County’s median household income was $51,681 and the
mean household income was estimated to be $61,889.
Nearly 72 percent of Sheboygan County’s housing units are owner-occupied.
The median housing value in Sheboygan County is estimated to be $149,700,
which is $43,000 less than the United States estimated median home value. At
Market Tests
Start Writing here...
While selling produce to local restaurants, Mr. Burns realized that the CSA
option could potentially come to fruition. Historically the restaurant patrons
always asked the source of the beautiful and delicate lettuces and quality
tomatoes. Realizing the popularity of his produce, Mr. Burns, while continuing
on a quest for global carbon footprint reduction, began researching the
Target Market Segment Strategy
Start Writing here...
Eveg Organic Farm is targeting households with earnings in excess of $50,000
in the greater Sheboygan County. Approximately 51 percent of the population
resides in this category. Other farmers have missed this target by focusing on
traditional farming methods while Eveg Organic Farm has obtained the
Certified Organic stamp of approval. Additionally, Eveg Organic Farm will
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[YEAR] Business Plan | Organic Farm Business Plan 18 / 40
The following chart depicts the target market
$35,000 to $49,999: 21.0 %
$35,000 to $49,999: 21.0 %
$25,000 to $34,999: 14.8 %
$25,000 to $34,999: 14.8 %
$75,000 to $99,999: 18.5 %
$75,000 to $99,999: 18.5 %
$50,000 to $74,999: 27.2 %
$50,000 to $74,999: 27.2 %
$1,00,000+: 18.5 %
$1,00,000+: 18.5 %
Market Needs
Start writing here...
According to a USDA survey of market managers (Organic Produce, Price
Premiums, and Eco-Labeling in U.S. Farmers' Markets, April 2004) found that
demand for organic products was strong or moderate in most of the farmers'
markets surveyed around the country and that the managers felt more organic
farmers were needed to meet consumer demand in many states. (USDA
Market Trends
Start writing here...
While consumers may not understand all the requirements associated with
being certified organic, they are comfortable with the label. Which is why Eveg
Organic Farm sought the services of the independent certification agency and
has earned the distinction to be labeled an organic farm. Comparatively, their
CSA counterparts that continue to operate by traditional farming methods,
Market Growth
Start writing here...
U.S. sales of organic products were $21.1 billion in 2008 - over 3 percent of
total food sales- and were expected to reach $23.0 billion in 2009 (Nutrition
Business Journal).
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[YEAR] Business Plan | Organic Farm Business Plan 19 / 40
Positioning
Start writing here...
Eveg Organic Farm is aware that its members are crucial to its survival and
growth. The owners will make certain each member feels that Eveg Organic
Farm is indeed his/her farm! After all, they do own a portion of the farm! The
Burns will encourage its members to stop by to see operations. In addition, the
owners will host an open house at harvest time to celebrate the season’s
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[YEAR] Business Plan | Organic Farm Business Plan 20 / 40
5.
Competitive
Analysis
Direct Competitors
Indirect Competitors
SWOT Analysis
[YEAR] Business Plan | Organic Farm Business Plan 21 / 40
Direct Competitors
Plymouth, Wisconsin reports six CSA entities, of which three represent direct competition for the
subject.
Backyard Bounty
Start writing here...
Location: W4873 County Hwy U
Plymouth, WI 53073
http://ljcomerford.wordpress.com/
This is a 22-acre family-owned farm and has been operating as a CSA for
several years. In addition to its offerings of organic fruits and vegetables this
Eilert’s Acres
Start writing here...
Location: N5575 County Road ZZ
Plymouth, WI 53073
http://www.eilertsacres.com/
Owned by Edward and Kay Eilert, this farm began a business as a CSA in
Springdale Farms
Start writing here...
Location: W7065 Silver Spring Lane
Plymouth, WI 53073
http://www.springdalefarmcsa.org/
This CSA farm is the most established in the direct market and has been in
existence for 20+ years. Springdale Farm has various pickup sites in the
Indirect Competitors
The following are CSA businesses that compete indirectly with the subject:
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[YEAR] Business Plan | Organic Farm Business Plan 22 / 40
Old Plank Farm
Start writing here...
Location: W6028 County Road C
Plymouth, WI 53073
http://www.oldplankfarm.com/
This entity only sells its goods at a local farm stand; it does not sell shares. In
Log Cabin Orchard
Start writing here...
Location: N4797 County Rd E
Plymouth, WI 53073
www.logcabinorchard.com
This indirect competitor is a fruit orchard selling apples, pears, plums, honey,
SWOT Analysis
Start Writing here...
SWOT stands for strengths, weaknesses, opportunities, and threats. The
following is the SWOT analysis for Eveg Organic Farm.
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[YEAR] Business Plan | Organic Farm Business Plan 23 / 40
Strengths
Eveg Organic Farm receives share
proceeds prior to the start of the season
which helps to pay for seeds, supplies,
and inputs
During the off-season, the owners of Eveg
Organic Farm can market and recruit new
members and complete their E-Books
Eveg Organic Farm will establish long
term relationships with its members
lasting at least one season
Members share in the financial risks of the
farm
Low capital requirements, relatively
inexpensive startup business
S
Weaknesses
As many as 30 or more different crops
must be grown to provide diversity to
members throughout the season
Location-if the farm is not close to its
customers, it becomes burdensome for
the farmer to make deliveries
Labor intensive – during the season,
crops are continually being planted,
harvested, cleaned, sorted, and packed –
leaving little extra time for the farmer
Member retention is key – if the member
is not happy the likelihood of returning
next season or providing a good
recommendation is not good.
W
Opportunities
The greater Sheboygan County is a prime
location for organic produce with
historically high demand.
Because many farmers still utilize
traditional farming methods (pesticide and
herbicide applications) Eveg Organic
Farm stands out from the crowd with its
Certified Organic stamp of approval
O
Threats
New entrants to the market pose a threat.
Partially mitigating this risk is the
recommended 2-3 year trial farming period
– which would give Eveg Organic Farm
the necessary ‘heads-up’ to go against
(said) competitors.
Weather, storms, pests – can damage or
even destroy crops.
The farm is economically tied, and in
inflationary times, consumers could revert
back to traditional methods of buying fruits
and vegetables at the local grocery store.
T
[YEAR] Business Plan | Organic Farm Business Plan 24 / 40
6.
Marketing & Sales
Plan
Strategy Pyramid
Unique Selling Proposition (USP)
Competitive Edge
Marketing Strategy and Positioning
Sales Strategy
Legal
Milestones
Exit Strategy
[YEAR] Business Plan | Organic Farm Business Plan 25 / 40
Start Writing here...
Eveg Organic Farm is targeting households with earnings in excess of $50,000
in the greater Sheboygan County. Other farmers have missed this target by
focusing on traditional farming methods while Eveg Organic Farm has obtained
the Certified Organic stamp of approval. Additionally, Eveg Organic Farm will
focus its energies primarily on its members and provide services exceeding
Strategy Pyramid
Start Writing here...
Strategy: Create awareness that Eveg Organic Farm delivers a wide variety of
quality wholesome and healthy vegetables on a consistent basis.
Tactics: Create a specific, detailed planting guide, planting several times over
the growing season.
Unique Selling Proposition (USP)
Start Writing here...
Jane and John Burns stand out from the competition: They are experienced
operators and have demonstrated the ability to grow large quantities of many
different vegetables. They have demonstrated their ability to manage the
crops, harvest, pack, and deliver to their customers. They are doing business
as a CSA. And unlike their conventional farming peers, Eveg Organic Farm
Competitive Edge
Start Writing here...
CSA farming differs greatly from traditional farming due to the fact that
members have ownership shares in the farm. Bearing this in mind, Eveg
Organic Farm will wholeheartedly focus on this vital aspect to retain members.
The owners will constantly stay in touch with their members and encourage
them to come and visit ‘their’ farm.
Marketing Strategy and Positioning
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[YEAR] Business Plan | Organic Farm Business Plan 26 / 40
Start Writing here...
Eveg Organic Farm will utilize product differentiation to stand apart from the
competition. By growing wholesome organic produce, offering farm to door
service, and actively engaging with its members, Eveg Organic Farm will go
above and beyond to maintain and grow its member base.
Positioning Statement
Start writing here...
Eveg Organic Farm will be the premier organic CSA in the greater Sheboygan
County by offering at least 30 of the most delicious and mouthwatering organic
vegetables available in the local growing area and by providing exceptional
relationships with its members, its community, and the planet.
Pricing Strategy
Start writing here...
Eveg Organic Farm will utilize a fair price for a fair value. Some research
suggests that the CSA farm is usually lower in price than organically grown
food from local markets and is often less than foods from the supermarket.
This could be a selling point for attracting new members, however, it also
important to note this is not about cheap food.
Promotion and Advertising Strategy
Start writing here...
The best strategy is the word of mouth advertising. When people are happy
with their shares they tell friends.
Eveg Organic Farm will place brochures with other CSA businesses such as
the local organic bakery and neighboring dairy farm.
Website
Eveg Organic Farm’s website will be a vital key in marketing. In addition to
providing its history, location, and contact information, the site will also have
links to its CSA affiliations, the USDA website, and current organic industry
topics. The website will also have links to the current weekly newsletter
(during the season) and off-season the owners will maintain a blog of what
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[YEAR] Business Plan | Organic Farm Business Plan 27 / 40
Website
Start writing here...
Marketing Programs
Start writing here...
Eveg Organic Farm will actively work to engage its members and the local
community by:
Creating flyers and brochures and posting in community gathering places
such as churches, community centers, farmers markets, and other
Sales Strategy
Start Writing here...
Eveg Organic Farm has already sold all 30 of its shares for the upcoming
season with future plans to sell 60 shares in Year Two and 90 shares in Year
Three. In order to meet these goals, the farmers will continue to rely on
advertising fliers, its online presence, and most importantly word of mouth.
The word of mouth recommendation from a satisfied member not only
Sales Forecast
The following table represents the annual sales forecast for the initial three years of operations:
Annual Sales Forecast Year1 Year2 Year3
Full share $23,250 $46,500 $69,750
E-Books & Cook Books $100 $100 $550
Honey $0 $0 $320
Gross Margin $23,350 $46,600 $70,620
Sales Programs
Eveg Organic Farm’s primary sales program is the sale of shares. Additional
sales programs will come from the sale of their forthcoming books. Honey
production is expected to come online by Year Three.
During the slow winter months, both John and Jane Burns will actively market
their Eveg Organic Farm, by providing speaking engagements at local events,
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[YEAR] Business Plan | Organic Farm Business Plan 28 / 40
Start writing here...
Legal
Start Writing here...
Eveg Organic Farm is a C-Corporation doing business in the State of
Wisconsin.
Milestones
The following chart depicts the Milestones Eveg Organic Farm anticipates achieving:
Milestone Date
Obtain Certified Organic Seal of Approval [Date]
Pre Sell 80% of Shares [Date]
Complete E-Book & Sell on website [Date]
Pre Sell all 60 Shares [Date]
Pre Sell all 90 Shares [Date]
Establish an excellent credit record and qualify
for a commercial loan to purchase an additional
9 acres
[Date]
Exit Strategy
Start Writing here...
In the event that Eveg Organic Farm will cease operations, all assets (farm
equipment, tools, scales) will be sold at auction. Proceeds from the sale will
be first be used to pay off the financial obligation to the operating capital loan
and the remaining proceeds will be paid to the members (if any obligations
remain).
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[YEAR] Business Plan | Organic Farm Business Plan 29 / 40
7.
Organization and
Management
Organizational Structure
Management Team
Management Team Gaps
Personnel Plan
Board of Directors
[YEAR] Business Plan | Organic Farm Business Plan 30 / 40
Organizational Structure
Start Writing here...
Eveg Organic Farm will be wholly owned and operated by John and Jane
Burns. Mr. Burns will perform all office and accounting functions such as
calculating the initial garden costs, seed costs, and planting times. Both
owners will harvest the crop. Eveg Organic Farm will hire one apprentice
farmer for each additional acre that is cultivated. Over time, they have plans to
Management Team
JOHN BURNS
john.burns@example.com
John Burns will actively manage the farm. Farm management duties will include
the creation of a detailed planting guide and building a living soil. Only sustainable
and organic farming methods will be used with no reliance on off-farm inputs and
chemical pesticides/fertilizers. Growing methods include crop rotation, planting
cover crops, applying finished compost and mulches, and encouraging beneficial
insects, weed management, irrigation, and harvesting. Mr. Burns will also be
responsible for preparing detailed accounting records for their tax accountant.
JANE BURNS
jane.burns@example.com
Jane Burns will also actively participate in managing the crop during the busy
summer months. During the slower winter months, both will work to complete their
E-books which will be sold online and supplement revenue. They will also actively
market Eveg Organic Farm by speaking to local civic groups, providing tours of the
farm, and drafting the weekly newsletters.
Management Team Gaps
Eveg Organic Farm will rely on its Tax Accountant to assist with tax reporting.
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[YEAR] Business Plan | Organic Farm Business Plan 31 / 40
Start Writing here...
Personnel Plan
The following is a summary of Eveg Organic Farm’s Personnel Plan.
Position Year1 Year2 Year3
Farmers(Owners) 10,800 10,800 10,800
Apprentice 14,400 31,200
Apprentice 14,400
Total Personnel
Costs
10,800 25,200 56,400
Board of Directors
Start Writing here...
[YEAR] Business Plan | Organic Farm Business Plan 32 / 40
8.
Financial Plan
Important Assumptions
Start-Up Costs
Source and Use of Funds
Income Statement Projections
Balance Sheet
Cash Flow Statement
[YEAR] Business Plan | Organic Farm Business Plan 33 / 40
Start Writing here...
The financial plan will cover the following:
Required Cost of Start-Up
Profit and Loss
Cash Flow
Important Assumptions
Start Writing here...
Revenues increased 50% Year One and 33% Year Two
The following variable expenses are tied to volumes and will increase the
same amount as revenue: salaries, fuel charges, postage, repairs and
maintenance, and supplies
The loan example is based on traditional lending – with a collateralized
Start-Up Costs
The following chart summarizes start-up expenses:
Startup Expenses Amount
Operating Capital [Amount]
Salaries & Wages
Insurance Premiums
Beginning Inventory
Legal and Accounting Fees
Rent Deposits
Utility Deposits
Supplies
Advertising and promotions
Licenses
Other Initial Costs
Working Capital
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[YEAR] Business Plan | Organic Farm Business Plan 34 / 40
Total Startup Expenses
Startup Expenses Amount
Startup Assets
Real Estate [Amount]
Buildings
Leasehold Improvements
Equipment
Furniture and Fixtures
Vehicles
Other Fixed Assets
Total Startup Assets
Source and Use of Funds
To date, the owners have come out of pocket approximately $40,600 or 74 percent of the project’s total
costs. The following chart summarizes the source and use of funds:
Source Of Funds Amount
Owner's Contribution [Amount]
Commercial Loan
Commercial Mortgage
Inventory & Working Capital Loan
Total Source Of Funds
Use Of Funds Amount
Fixed Assets [Amount]
Operating Capital
Total Use of Funds
[YEAR] Business Plan | Organic Farm Business Plan 35 / 40
Income Statement Projections
Eveg Organic Farm’s estimated profit and loss for the initial three years of operations is reflected
below:
Year1 Year2 Year3 Year4 Year5
Revenues
Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783
Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues
$252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035
Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses &
Costs $271,850 $412,775 $435,504 $454,131 $473,263
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
[YEAR] Business Plan | Organic Farm Business Plan 36 / 40
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Year1 Year2 Year3 Year4 Year5
[YEAR] Business Plan | Organic Farm Business Plan 37 / 40
Balance Sheet
Year1 Year2 Year3 Year4 Year5
ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450
Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY
Debt $317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES &
EQUITY
$247,200 $285,870 $320,052 $385,322 $485,066
Cash Flow Statement
Year1 Year2 Year3 Year4 Year5
CASH FLOW FROM OPERATIONS
[YEAR] Business Plan | Organic Farm Business Plan 38 / 40
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS
Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING
Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389
Year1 Year2 Year3 Year4 Year5
[YEAR] Business Plan | Organic Farm Business Plan 39 / 40
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[YEAR] Business Plan | Organic Farm Business Plan 40 / 40

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Organic farm business plan example

  • 1. Organic Farm Business Plan Prepared By John Doe (650) 359-3153 10200 Bolsa Ave, Westminster, CA, 92683 info@upmetrics.co https://upmetrics.co Business Plan Eat Clean and Green , Eat Organic
  • 2. Table of Contents Executive Summary 5 Product Offering 6 Objectives 6 Mission Statement 7 Guiding Principles 7 Keys to Success 7 Business Overview 8 Management & Ownership 9 JOHN BURNS 9 JANE BURNS 9 Legal Formation 9 Start-Up Summary 10 Location and Facilities 10 Products & Services 11 Product Overview 12 Seasons & Products 12 Competitive Comparison 13 Product/Service Sourcing 13 Distribution 13 Inventory Management 13 Warehousing and Fulfillment 14 Future Products & Services 14 Honey Bees 14 Dairy Products 14 Community Sharing 14 Farming Awareness Program 15 Customer Updates 15 Vegetable Processing 15 Market Analysis 16 Industry Analysis 17 Market Size 17 Industry Participants 17 Market Segments 18 Market Tests 18 1 / 40
  • 3. Target Market Segment Strategy 18 The following chart depicts the target market 19 Chart 19 Market Needs 19 Market Trends 19 Market Growth 19 Positioning 20 Competitive Analysis 21 Direct Competitors 22 Backyard Bounty 22 Eilert’s Acres 22 Springdale Farms 22 Indirect Competitors 22 Old Plank Farm 23 Log Cabin Orchard 23 SWOT Analysis 23 Marketing & Sales Plan 25 Strategy Pyramid 26 Unique Selling Proposition (USP) 26 Competitive Edge 26 Marketing Strategy and Positioning 26 Positioning Statement 27 Pricing Strategy 27 Promotion and Advertising Strategy 27 Website 28 Marketing Programs 28 Sales Strategy 28 Sales Forecast 28 Sales Programs 28 Legal 29 Milestones 29 Exit Strategy 29 Organization and Management 30 Organizational Structure 31 Management Team 31 JOHN BURNS 31 JANE BURNS 31 2 / 40
  • 4. Management Team Gaps 31 Personnel Plan 32 Board of Directors 32 Financial Plan 33 Important Assumptions 34 Start-Up Costs 34 Source and Use of Funds 35 Income Statement Projections 36 Balance Sheet 38 Cash Flow Statement 38 3 / 40
  • 5. Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works [YEAR] Business Plan | Organic Farm Business Plan 4 / 40
  • 6. 1. Executive Summary Product Offering Objectives Mission Statement Keys to Success [YEAR] Business Plan | Organic Farm Business Plan 5 / 40
  • 7. Start Writing here... Eveg Organic Farm, LLC is a world-class commercial organic farm that will be based in the outskirts of Tallahassee, Florida – United States. We have done our detailed market research and feasibility studies and we were able to secure a well – situated and suitable farmland to start our commercial organic farm. Our commercial organic farm is going to be a standard farm that will be Product Offering Start Writing here... The Eveg Organic Farm, LLC is a world-class commercial organic farm that is committed to cultivating both organic crops and livestock for both the United States’ market and the global market. We are in business to produce both organic food and raw materials for people and industries in commercial quantities. We will also ensure that we operate a standard organic food Fruit and vegetable growing Livestock farming Grain and oilseed production Honey production Other crop production Objectives To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 6 / 40
  • 8. Start Writing here... Eveg Organic Farm has simple objectives: provide healthy and delicious tasting vegetables while simultaneously leaving a minimal carbon footprint. In order to accomplish this, the farm plans to: Sell 60 shares by Year 2 and have full-time income or 90 shares sold by Mission Statement Start Writing here... Eveg Organic Farm’s mission is to raise the best tasting and finest quality fruits and vegetables for the local community. Eveg Organic Farm uses only natural and sustainable farming methods, free from pesticides or fertilizers. Natural foods and natural farming methods leave a smaller carbon footprint while simultaneously improves the health of its customers and its local community. Guiding Principles Start writing here... Eveg Organic Farm’s slogan is simple: “Live life simply and simply live”.The owners also believe in contributing to their community and the planet by: Local: Eveg Organic Farm believes that in order for the survival of the planet, we must rely on local resources. Buying from local farmers supports the local economy Keys to Success Start Writing here... Below are an Eveg Organic Farm’s Keys to Success: Superlative Communication – Eveg Organic Farm keeps its members current on all aspects of the farm – through its weekly newsletters and blog updates on what is happening during the winter months such as new and exciting vegetable offerings being planted in the greenhouse. Additionally, Eveg To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 7 / 40
  • 9. 2. Business Overview Management & Ownership Legal Formation Start-Up Summary Location and Facilities [YEAR] Business Plan | Organic Farm Business Plan 8 / 40
  • 10. Start Writing here... John and Jane Burns run, manage, and operate Eveg Organic Farm. The company initially sold the farm to market then quickly began supporting local restaurants with a surplus (waste) sold at the local farmers market. John and Jane are operating the business as a CSA, a business for the first time this year. Management & Ownership Eveg Organic Farm is a C-Corporation formed in the State of Wisconsin and is wholly owned by John and Jane Burns. JOHN BURNS Owner - john.burns@example.com John Burns, a former Human Resources Director at Sargento Cheese, was recently downsized. Not desiring to re-enter corporate America, and concerned about the environment, global issues, and the state of the economy, John began expanding his family garden. What began as a way for the family to save some money and reduce the carbon footprint, today has grown from its small ¼ acre plot to over 1+ acre with plans for expansion to 12+ acres. A shrewd businessman and well known in the community, John initially approached colleagues and friends in the local restaurant community. These connections marked the beginning of business for the startup farm and as word of mouth spread, Eveg Organic Farm attracted ten other additional restaurants. All surplus was sold at the local farmer’s market. JANE BURNS Jane.burns@example.com Jane Burns is an elementary school teacher for the Sheboygan Area School District. A graduate of Marquette University in Milwaukee, Jane has been teaching fifth grade Science for over ten years. Raised on a family dairy farm, Jane’s family also had a small fruit and vegetable farm and she loved helping the family grow and harvest the crop. Mrs. Burn’s summer schedule is flexible and helps the family maintain the garden during the busy summer growing season. Legal Formation To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 9 / 40
  • 11. Start Writing here... Eveg Organic Farm is a C-Corporation formed in the State of Wisconsin. The entity is wholly owned by John and Jane Burns. Start-Up Summary Start Writing here... The Burns have been managing the family farm successfully for the last fifteen years. Recently the owners installed a greenhouse with warming lights for early starts. They also invested in a pickup truck (2005 Ford F150) for delivering vegetables to the members. Most recently they purchased a tractor and borrowed their neighbor’s attachments as needed for harvest. Location and Facilities Start Writing here... Eveg Organic Farm is located in Plymouth, Wisconsin, located in Sheboygan County Wisconsin. Sheboygan County is located in east-central Wisconsin. Sheboygan County is a one-hour drive to To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 10 / 40
  • 12. 3. Products & Services Product Overview Competitive Comparison Product/Service Sourcing Inventory Management Warehousing and Fulfillment Future Products & Services [YEAR] Business Plan | Organic Farm Business Plan 11 / 40
  • 13. Product Overview Eveg Organic Farm’s growing season will start in early May and end in October with the goal of 20 weeks. Shares will be comprised of approximately 10-15 different crops every 8 weeks of in-season produce. Here is an example of types of produce throughout the season: Seasons & Products Spring Beets, Broccoli, Cabbage, Carrots, Garlic, Green Onions, Kale, Lettuce (several varieties), Radishes, Peas, Spinach Summer Beans, Carrots, Cucumbers, Eggplant, Green Onions, Leeks, Melons, Onions, Sweet Peppers, Summer Squash, Tomatoes, Zucchini Fall Beans, Beets, Broccoli, Cauliflower, Cucumbers, Chard, Lettuce (several varieties), Potatoes, Red Onions, Spinach, Winter Squash [YEAR] Business Plan | Organic Farm Business Plan 12 / 40
  • 14. Start Writing here... All share sales are sold in advance. A Full Share will provide a family of four vegetables for a week. (estimate). Likewise, a Half Share provides a week of vegetables for two people. Full Shares are $750 and Half Shares are $375 for the season. (The owners are currently only considering the sale of Full Shares at this time). Competitive Comparison Start Writing here... Plymouth, Wisconsin, reports six CSA entities, of which three represent direct competition for the subject. Product/Service Sourcing All produce will be grown on Eveg Organic Farm. John and Jane Burns will both actively work and manage the farm. Distribution Start writing here... At Eveg Organic Farm, members have the option for home delivery or to travel to the farm on the scheduled pickup day. The home delivery choice is what most members prefer and allows the Burns to deliver the farm-fresh produce directly. This distribution method has the least carbon footprint, with one driver and one truck. It is obviously the most Inventory Management To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 13 / 40
  • 15. Start Writing here... We don't need to store products. The CSA farm concept is all about freshness. The produce is delivered immediately from the farm to the (member’s) table. Warehousing and Fulfillment N/A Future Products & Services Honey Bees Start writing here... The owners of the farm have plans to introduce honey bees the following season and offer honey as another organic product. Dairy Products Start writing here... On occasion, Eveg Organic Farm partners with its neighboring dairy farm and an organic bakery in town. From time to time members will find fresh cheeses and organic bread in their weekly selection boxes. Eveg Organic Farm owners are currently considering joining forces with a local orchard company as well. The orchard will supply apple butter and jams. Community Sharing Within one year, Eveg Organic Farm plans to utilize an additional acre and add 30 more families to their growing share program. They plan to add 30 more families (shares) by Year Three. Eveg Organic Farm has long term plans to purchase an additional 9 acres or a total of 360 shares. To support the farm, they will hire apprentice farmers, part-time delivery drivers, and a bookkeeper. To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 14 / 40
  • 16. Start writing here... Farming Awareness Program Start writing here... Other future plans include accessing the internet to increase awareness and the importance of local and community farming. Jane Burns is compiling a recipe E-book that will supplement cash flow during non-productive months. In his spare time, John Burns is also compiling an E-Book to sell on Eveg Organic Farm website. The book will focus on modern organic farming Customer Updates Start writing here... Additionally, Eveg Organic Farm will publish a weekly newsletter to be included in the member’s box as well as the website. The newsletter will identify what is in the weekly box, what is happening on the farm, and recipes. The newsletter will educate members on seasonal eating and sustainable principles. Vegetable Processing Start writing here... Eveg Organic Farm has future plans for constructing a vegetable processing area with electricity and water. The facility will have a walk-in cooler, a washing and grading area, stainless steel tables, and two scales. Additional capital expenditures will be for the purchase of a newer (used) pickup truck and attachments for their tractor. (Currently, they borrow their neighbor’s). To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 15 / 40
  • 17. 4. Market Analysis Industry Analysis Market Tests Target Market Segment Strategy [YEAR] Business Plan | Organic Farm Business Plan 16 / 40
  • 18. Start Writing here... Sheboygan County’s cost of living is lower than the national average and housing costs are much lower than the national average. At the same time, Sheboygan County's personal income is greater than the national average. In other words, this community not only has a high demand for organic items, but it can afford them as well. Industry Analysis Start Writing here... This analysis is based on the North American Industry Classification System (“NAICS”) 111998: Agriculture – All Other Miscellaneous Crop Farming. The US crop production industry includes about 1 million farms with combined annual revenue of about $205 billion. Major companies include Dole Food Company, Chiquita Brands International, and Sunkist Growers. Crop farming is Market Size Start writing here... The US crop production industry includes about 1 million farms with combined annual revenue of about $205 billion. (First Research) Although the USDA does not have official statistics on U.S. organic retail sales, information is available from industry sources. U.S. sales of organic products were $21.1 billion in 2008--over 3 percent of total food sales and were expected to reach Industry Participants Start writing here... Major participants include Dole Food Company, Chiquita Brands International, and Sunkist Growers. (First Research) To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 17 / 40
  • 19. Market Segments Start writing here... 2008, Sheboygan County’s median household income was $51,681 and the mean household income was estimated to be $61,889. Nearly 72 percent of Sheboygan County’s housing units are owner-occupied. The median housing value in Sheboygan County is estimated to be $149,700, which is $43,000 less than the United States estimated median home value. At Market Tests Start Writing here... While selling produce to local restaurants, Mr. Burns realized that the CSA option could potentially come to fruition. Historically the restaurant patrons always asked the source of the beautiful and delicate lettuces and quality tomatoes. Realizing the popularity of his produce, Mr. Burns, while continuing on a quest for global carbon footprint reduction, began researching the Target Market Segment Strategy Start Writing here... Eveg Organic Farm is targeting households with earnings in excess of $50,000 in the greater Sheboygan County. Approximately 51 percent of the population resides in this category. Other farmers have missed this target by focusing on traditional farming methods while Eveg Organic Farm has obtained the Certified Organic stamp of approval. Additionally, Eveg Organic Farm will To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 18 / 40
  • 20. The following chart depicts the target market $35,000 to $49,999: 21.0 % $35,000 to $49,999: 21.0 % $25,000 to $34,999: 14.8 % $25,000 to $34,999: 14.8 % $75,000 to $99,999: 18.5 % $75,000 to $99,999: 18.5 % $50,000 to $74,999: 27.2 % $50,000 to $74,999: 27.2 % $1,00,000+: 18.5 % $1,00,000+: 18.5 % Market Needs Start writing here... According to a USDA survey of market managers (Organic Produce, Price Premiums, and Eco-Labeling in U.S. Farmers' Markets, April 2004) found that demand for organic products was strong or moderate in most of the farmers' markets surveyed around the country and that the managers felt more organic farmers were needed to meet consumer demand in many states. (USDA Market Trends Start writing here... While consumers may not understand all the requirements associated with being certified organic, they are comfortable with the label. Which is why Eveg Organic Farm sought the services of the independent certification agency and has earned the distinction to be labeled an organic farm. Comparatively, their CSA counterparts that continue to operate by traditional farming methods, Market Growth Start writing here... U.S. sales of organic products were $21.1 billion in 2008 - over 3 percent of total food sales- and were expected to reach $23.0 billion in 2009 (Nutrition Business Journal). To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 19 / 40
  • 21. Positioning Start writing here... Eveg Organic Farm is aware that its members are crucial to its survival and growth. The owners will make certain each member feels that Eveg Organic Farm is indeed his/her farm! After all, they do own a portion of the farm! The Burns will encourage its members to stop by to see operations. In addition, the owners will host an open house at harvest time to celebrate the season’s To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 20 / 40
  • 22. 5. Competitive Analysis Direct Competitors Indirect Competitors SWOT Analysis [YEAR] Business Plan | Organic Farm Business Plan 21 / 40
  • 23. Direct Competitors Plymouth, Wisconsin reports six CSA entities, of which three represent direct competition for the subject. Backyard Bounty Start writing here... Location: W4873 County Hwy U Plymouth, WI 53073 http://ljcomerford.wordpress.com/ This is a 22-acre family-owned farm and has been operating as a CSA for several years. In addition to its offerings of organic fruits and vegetables this Eilert’s Acres Start writing here... Location: N5575 County Road ZZ Plymouth, WI 53073 http://www.eilertsacres.com/ Owned by Edward and Kay Eilert, this farm began a business as a CSA in Springdale Farms Start writing here... Location: W7065 Silver Spring Lane Plymouth, WI 53073 http://www.springdalefarmcsa.org/ This CSA farm is the most established in the direct market and has been in existence for 20+ years. Springdale Farm has various pickup sites in the Indirect Competitors The following are CSA businesses that compete indirectly with the subject: To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 22 / 40
  • 24. Old Plank Farm Start writing here... Location: W6028 County Road C Plymouth, WI 53073 http://www.oldplankfarm.com/ This entity only sells its goods at a local farm stand; it does not sell shares. In Log Cabin Orchard Start writing here... Location: N4797 County Rd E Plymouth, WI 53073 www.logcabinorchard.com This indirect competitor is a fruit orchard selling apples, pears, plums, honey, SWOT Analysis Start Writing here... SWOT stands for strengths, weaknesses, opportunities, and threats. The following is the SWOT analysis for Eveg Organic Farm. To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 23 / 40
  • 25. Strengths Eveg Organic Farm receives share proceeds prior to the start of the season which helps to pay for seeds, supplies, and inputs During the off-season, the owners of Eveg Organic Farm can market and recruit new members and complete their E-Books Eveg Organic Farm will establish long term relationships with its members lasting at least one season Members share in the financial risks of the farm Low capital requirements, relatively inexpensive startup business S Weaknesses As many as 30 or more different crops must be grown to provide diversity to members throughout the season Location-if the farm is not close to its customers, it becomes burdensome for the farmer to make deliveries Labor intensive – during the season, crops are continually being planted, harvested, cleaned, sorted, and packed – leaving little extra time for the farmer Member retention is key – if the member is not happy the likelihood of returning next season or providing a good recommendation is not good. W Opportunities The greater Sheboygan County is a prime location for organic produce with historically high demand. Because many farmers still utilize traditional farming methods (pesticide and herbicide applications) Eveg Organic Farm stands out from the crowd with its Certified Organic stamp of approval O Threats New entrants to the market pose a threat. Partially mitigating this risk is the recommended 2-3 year trial farming period – which would give Eveg Organic Farm the necessary ‘heads-up’ to go against (said) competitors. Weather, storms, pests – can damage or even destroy crops. The farm is economically tied, and in inflationary times, consumers could revert back to traditional methods of buying fruits and vegetables at the local grocery store. T [YEAR] Business Plan | Organic Farm Business Plan 24 / 40
  • 26. 6. Marketing & Sales Plan Strategy Pyramid Unique Selling Proposition (USP) Competitive Edge Marketing Strategy and Positioning Sales Strategy Legal Milestones Exit Strategy [YEAR] Business Plan | Organic Farm Business Plan 25 / 40
  • 27. Start Writing here... Eveg Organic Farm is targeting households with earnings in excess of $50,000 in the greater Sheboygan County. Other farmers have missed this target by focusing on traditional farming methods while Eveg Organic Farm has obtained the Certified Organic stamp of approval. Additionally, Eveg Organic Farm will focus its energies primarily on its members and provide services exceeding Strategy Pyramid Start Writing here... Strategy: Create awareness that Eveg Organic Farm delivers a wide variety of quality wholesome and healthy vegetables on a consistent basis. Tactics: Create a specific, detailed planting guide, planting several times over the growing season. Unique Selling Proposition (USP) Start Writing here... Jane and John Burns stand out from the competition: They are experienced operators and have demonstrated the ability to grow large quantities of many different vegetables. They have demonstrated their ability to manage the crops, harvest, pack, and deliver to their customers. They are doing business as a CSA. And unlike their conventional farming peers, Eveg Organic Farm Competitive Edge Start Writing here... CSA farming differs greatly from traditional farming due to the fact that members have ownership shares in the farm. Bearing this in mind, Eveg Organic Farm will wholeheartedly focus on this vital aspect to retain members. The owners will constantly stay in touch with their members and encourage them to come and visit ‘their’ farm. Marketing Strategy and Positioning To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 26 / 40
  • 28. Start Writing here... Eveg Organic Farm will utilize product differentiation to stand apart from the competition. By growing wholesome organic produce, offering farm to door service, and actively engaging with its members, Eveg Organic Farm will go above and beyond to maintain and grow its member base. Positioning Statement Start writing here... Eveg Organic Farm will be the premier organic CSA in the greater Sheboygan County by offering at least 30 of the most delicious and mouthwatering organic vegetables available in the local growing area and by providing exceptional relationships with its members, its community, and the planet. Pricing Strategy Start writing here... Eveg Organic Farm will utilize a fair price for a fair value. Some research suggests that the CSA farm is usually lower in price than organically grown food from local markets and is often less than foods from the supermarket. This could be a selling point for attracting new members, however, it also important to note this is not about cheap food. Promotion and Advertising Strategy Start writing here... The best strategy is the word of mouth advertising. When people are happy with their shares they tell friends. Eveg Organic Farm will place brochures with other CSA businesses such as the local organic bakery and neighboring dairy farm. Website Eveg Organic Farm’s website will be a vital key in marketing. In addition to providing its history, location, and contact information, the site will also have links to its CSA affiliations, the USDA website, and current organic industry topics. The website will also have links to the current weekly newsletter (during the season) and off-season the owners will maintain a blog of what To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 27 / 40
  • 29. Website Start writing here... Marketing Programs Start writing here... Eveg Organic Farm will actively work to engage its members and the local community by: Creating flyers and brochures and posting in community gathering places such as churches, community centers, farmers markets, and other Sales Strategy Start Writing here... Eveg Organic Farm has already sold all 30 of its shares for the upcoming season with future plans to sell 60 shares in Year Two and 90 shares in Year Three. In order to meet these goals, the farmers will continue to rely on advertising fliers, its online presence, and most importantly word of mouth. The word of mouth recommendation from a satisfied member not only Sales Forecast The following table represents the annual sales forecast for the initial three years of operations: Annual Sales Forecast Year1 Year2 Year3 Full share $23,250 $46,500 $69,750 E-Books & Cook Books $100 $100 $550 Honey $0 $0 $320 Gross Margin $23,350 $46,600 $70,620 Sales Programs Eveg Organic Farm’s primary sales program is the sale of shares. Additional sales programs will come from the sale of their forthcoming books. Honey production is expected to come online by Year Three. During the slow winter months, both John and Jane Burns will actively market their Eveg Organic Farm, by providing speaking engagements at local events, To unlock help try Upmetrics!  To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 28 / 40
  • 30. Start writing here... Legal Start Writing here... Eveg Organic Farm is a C-Corporation doing business in the State of Wisconsin. Milestones The following chart depicts the Milestones Eveg Organic Farm anticipates achieving: Milestone Date Obtain Certified Organic Seal of Approval [Date] Pre Sell 80% of Shares [Date] Complete E-Book & Sell on website [Date] Pre Sell all 60 Shares [Date] Pre Sell all 90 Shares [Date] Establish an excellent credit record and qualify for a commercial loan to purchase an additional 9 acres [Date] Exit Strategy Start Writing here... In the event that Eveg Organic Farm will cease operations, all assets (farm equipment, tools, scales) will be sold at auction. Proceeds from the sale will be first be used to pay off the financial obligation to the operating capital loan and the remaining proceeds will be paid to the members (if any obligations remain). To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 29 / 40
  • 31. 7. Organization and Management Organizational Structure Management Team Management Team Gaps Personnel Plan Board of Directors [YEAR] Business Plan | Organic Farm Business Plan 30 / 40
  • 32. Organizational Structure Start Writing here... Eveg Organic Farm will be wholly owned and operated by John and Jane Burns. Mr. Burns will perform all office and accounting functions such as calculating the initial garden costs, seed costs, and planting times. Both owners will harvest the crop. Eveg Organic Farm will hire one apprentice farmer for each additional acre that is cultivated. Over time, they have plans to Management Team JOHN BURNS john.burns@example.com John Burns will actively manage the farm. Farm management duties will include the creation of a detailed planting guide and building a living soil. Only sustainable and organic farming methods will be used with no reliance on off-farm inputs and chemical pesticides/fertilizers. Growing methods include crop rotation, planting cover crops, applying finished compost and mulches, and encouraging beneficial insects, weed management, irrigation, and harvesting. Mr. Burns will also be responsible for preparing detailed accounting records for their tax accountant. JANE BURNS jane.burns@example.com Jane Burns will also actively participate in managing the crop during the busy summer months. During the slower winter months, both will work to complete their E-books which will be sold online and supplement revenue. They will also actively market Eveg Organic Farm by speaking to local civic groups, providing tours of the farm, and drafting the weekly newsletters. Management Team Gaps Eveg Organic Farm will rely on its Tax Accountant to assist with tax reporting. To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 31 / 40
  • 33. Start Writing here... Personnel Plan The following is a summary of Eveg Organic Farm’s Personnel Plan. Position Year1 Year2 Year3 Farmers(Owners) 10,800 10,800 10,800 Apprentice 14,400 31,200 Apprentice 14,400 Total Personnel Costs 10,800 25,200 56,400 Board of Directors Start Writing here... [YEAR] Business Plan | Organic Farm Business Plan 32 / 40
  • 34. 8. Financial Plan Important Assumptions Start-Up Costs Source and Use of Funds Income Statement Projections Balance Sheet Cash Flow Statement [YEAR] Business Plan | Organic Farm Business Plan 33 / 40
  • 35. Start Writing here... The financial plan will cover the following: Required Cost of Start-Up Profit and Loss Cash Flow Important Assumptions Start Writing here... Revenues increased 50% Year One and 33% Year Two The following variable expenses are tied to volumes and will increase the same amount as revenue: salaries, fuel charges, postage, repairs and maintenance, and supplies The loan example is based on traditional lending – with a collateralized Start-Up Costs The following chart summarizes start-up expenses: Startup Expenses Amount Operating Capital [Amount] Salaries & Wages Insurance Premiums Beginning Inventory Legal and Accounting Fees Rent Deposits Utility Deposits Supplies Advertising and promotions Licenses Other Initial Costs Working Capital To unlock help try Upmetrics!  To unlock help try Upmetrics!  [YEAR] Business Plan | Organic Farm Business Plan 34 / 40
  • 36. Total Startup Expenses Startup Expenses Amount Startup Assets Real Estate [Amount] Buildings Leasehold Improvements Equipment Furniture and Fixtures Vehicles Other Fixed Assets Total Startup Assets Source and Use of Funds To date, the owners have come out of pocket approximately $40,600 or 74 percent of the project’s total costs. The following chart summarizes the source and use of funds: Source Of Funds Amount Owner's Contribution [Amount] Commercial Loan Commercial Mortgage Inventory & Working Capital Loan Total Source Of Funds Use Of Funds Amount Fixed Assets [Amount] Operating Capital Total Use of Funds [YEAR] Business Plan | Organic Farm Business Plan 35 / 40
  • 37. Income Statement Projections Eveg Organic Farm’s estimated profit and loss for the initial three years of operations is reflected below: Year1 Year2 Year3 Year4 Year5 Revenues Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783 Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855 Total Revenues $252,000 $555,660 $612,615 $675,408 $744,638 Expenses & Costs Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035 Lease $60,000 $61,500 $63,038 $64,613 $66,229 Marketing $20,000 $25,000 $25,000 $25,000 $25,000 Salaries $133,890 $204,030 $224,943 $236,190 $248,000 Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500 Total Expenses & Costs $271,850 $412,775 $435,504 $454,131 $473,263 EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374 Depreciation $36,960 $36,960 $36,960 $36,960 $36,960 EBIT ($56,810) $105,925 $140,152 $184,317 $234,414 Interest $23,621 $20,668 $17,716 $14,763 $11,810 PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604 Net Operating Loss ($80,431) ($80,431) $0 $0 $0 Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911 NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693 [YEAR] Business Plan | Organic Farm Business Plan 36 / 40
  • 38. Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40% Year1 Year2 Year3 Year4 Year5 [YEAR] Business Plan | Organic Farm Business Plan 37 / 40
  • 39. Balance Sheet Year1 Year2 Year3 Year4 Year5 ASSETS Cash $16,710 $90,188 $158,957 $258,570 $392,389 Accounts receivable $0 $0 $0 $0 $0 Inventory $21,000 $23,153 $25,526 $28,142 $31,027 Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416 Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450 Depreciation $36,960 $73,920 $110,880 $147,840 $184,800 Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650 TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066 LIABILITIES & EQUITY Debt $317,971 $272,546 $227,122 $181,698 $136,273 Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170 Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443 Share Capital $0 $0 $0 $0 $0 Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623 Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623 TOTAL LIABILITIES & EQUITY $247,200 $285,870 $320,052 $385,322 $485,066 Cash Flow Statement Year1 Year2 Year3 Year4 Year5 CASH FLOW FROM OPERATIONS [YEAR] Business Plan | Organic Farm Business Plan 38 / 40
  • 40. Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693 Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409) Depreciation $36,960 $36,960 $36,960 $36,960 $36,960 Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244 CASH FLOW FROM INVESTMENTS Investment ($246,450) $0 $0 $0 $0 Net Cash Flow from Investments ($246,450) $0 $0 $0 $0 CASH FLOW FROM FINANCING Cash from equity $0 $0 $0 $0 $0 Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424) Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424) SUMMARY Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819 Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570 Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389 Year1 Year2 Year3 Year4 Year5 [YEAR] Business Plan | Organic Farm Business Plan 39 / 40
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