Launching an AR/VR/MR experience is a complex process that requires the close collaboration of a team of pros. Expect a tight loop between design and development.

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Project Profile: How to Develop a VR/AR/MR
Experience with Independent Talent
Why Launch AR/VR Tech?
VR/AR/MR aren’t just gimmicks and
games—41% of customers have come to
expect AR experiences from retailers. For
retail and other industries, this tech has
the potential to
● Disrupt traditional sales strategies
● Provide information, instructions and
details when and where users need
them
● Leverage location-based marketing
● Create ROI through efficiency and
cost savings (e.g. training)
How to Launch AR/VR Tech
● Explore your customer journey.
Where can an AR experience add
value or reduce friction?
● Create a concept and design the
content for the AR interaction
● Develop the technology/app
● QA and user test thoroughly
● Create a marketing plan for launch
Who You’ll Need
Launching an AR/VR/MR experience is a complex process that requires the close
collaboration of a team of pros. Expect a tight loop between design and development.
Hire an agency to get all the skills you need under one roof.
Product Manager
Translates goals into AR/VR
concept and creates technical
spec document and roadmap
with deadlines, requirements,
and cross-functional teams.
3D Designer or Animator
Designs realistic, 3D
superimposed graphics or
interface. Ensures the UI is
intuitive and engaging.
AR/VR Software Developer
Use AR/VR frameworks like
Unity3D or ARKit to code the
functionality and integrate
databases and device APIs.
QA Tester
Ensures your experience is
intuitive and easy to
understand, and runs
bug-free.
Of mid-market companies are already
experimenting with AR
88%
Of customers are more likely to shop with
retailer who offers an AR experience
50%
Digital Marketer
Markets your new AR/MR
experience to drum up
excitement and downloads.