How the evolution of a social media marketing campaign differs from a traditional marketing campaign.

1. 1 Lean marketing @UrbanTurbanGuy

2. Traditional Marketing Campaign 2 Business Objective CAMPAIGN PLAN MEASURE time

3. Lean Marketing Campaign 3 Business Objective IDEA segmentation targeting positioning technographics psychographics define metrics set up experiments selection new metrics behavior paradigms PLAN LEARN DATA ENGAGE MEASURE analytics click through redemption awareness

4. Lean Marketing Campaign 4 Business Objective IDEA PLAN LEARN DATA ENGAGE MEASURE

5. Lag Between Investment and Return 5 Investment Return Traditional time Lean time

6. 6 Questions?