1. Taste, Share
and Have Fun!
An experiment in procedural
rhetoric

2. Federico Fasce
Gentleman and game designer

4. “A game should be fun!”

5. divertíre dal lat. DIVÈRTERE
ed anche DEVÈRTERE – volgere
altrove, in direzione opposta,
deviare, comp. dalla partic. DI(S)
o DE da, che indica
allontanamento e VÈRTERE –
Far prendere altra direzione

7. Fun ≠ Escapism

8. sy st em
me i sa ra te
A ga ge ne
le to gh
ca p ab hr ou
i on st al
e mo t ri tu
cy i na
ag en
pa c e. – 2011
s F eder ico F asce

9. Gamers, Phillip Toledano, 2002

11. Dopamine

12. Jane
Mc Gonigal
“When we’re playing a game we’re
happier working hard than we are
relaxing or hanging out.”

13. Mechanics Dynamics Aesthetics
MDA Framework, LeBlanc, Hunicke, Zubek, 2004

14. Mechanic is the
message.

15. Train, Brenda Brathwaite, 2009

19. ian Bogost
“Procedural expression must entail
symbol manipulation, the construction
and interpretation of a symbolic system
that governs human thought or action.”

20. “You get a cow. You can click on it.
In six hours, you can click it again.
Clicking earns you clicks.”
Cow Clicker, Ian Bogost, 2010

21. September 12th, Gonzalo Frasca, 2003

23. Way, Chris Bell, 2012

25. ream Job
D s
dreamjobs.urustar.net

26. Taste, share and have fun, Urustar, 2012

28. Music For no movies, Federico Fantuz, 2011

29. Thank you!
Federico Fasce
federico@urustar.net
http://kurai.eu
 @kurai