In this lecture, I explain the origins of Experience Design and discuss the concept of experience from a cultural-historical perspective. I also present four design approaches: linear, a-mazing, theatrical, and total. These approaches do not apply solely to digital channels, in fact, all of them emphasize to consider spaces, activities and things equally.
Audio recording from the lecture http://multimidia.usabilidoido.com.br/podcasts/experience_design_broad_view.mp3
27. Performative object
• It does not stay in a particular place or
particular time. It just happens all over.
• It rises from complexity but goes beyond it.
• It is characterized by relational properties such
as handling, quality, rhythm and meaning.
• It is difficult to pinpoint.
28. The user became the anchor for this fugacious object.
User research became a common practice in design.
29. The user is increasingly being conceptualized as an emotional
being instead of a pure rational being.
30. This is because users often complain about the dryness of
rationalized experiences. There is a general lack of meaning.
37. Design makes sense of…
• Things
• Space
• Activities
Through…
• Form
• Function
• Structure
38. Design makes sense of…
• Things
• Space
• Activities
Through…
• Form
• Function
• Structure
Let’s
exaggerate to
see how this
works!
39. For some things, form is more meaningful than structure
and function (decorative craftwork).
40. For other things, structure is more meaningful than form
and function (the stove top closes the cleaning ritual).
41. And for even others, function is all there is (the meaning
of the key depends fully on the door that it opens).
42. Alterity experience
1. Find someone that you don’t know
2. Introduce yourself through your keys
3. Tell about the place that key gives you access to
43. For some spaces, form may be more meaningful than
structure and function (Architects of Air).
44. For other spaces, function may be more meaningful than
structure and form (the Gym).
45. For even others, structure may be more meaningful than
form and function (Jardim das Sensações - Curitiba).
46. Welcoming experience
1. Groups of 5 people
2. Create a space with the furniture available. Pile
up, twist, and cover them them if you need
3. Invite a person to be welcomed at your space
4. Take a nice picture of your guest
47. For an activity, the form may be more meaningful than the
structure and function (board meetings).
48. The function of an activity may be more meaningful than
its structure and form (street cleaning).
49. The structure of an activity may also be more meaningful
than its function and form (our morning routine).
50. How to design things, spaces
and activities in relation to
each other?
51. Four approaches to design
experiences
• Linear
• A-mazing
• Theatrical
• Total