1. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015 Christmas The Big Idea

2. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015 Christmas The Big Idea Now More Than Ever Brands Need Entertainment Vehicles To Carry Them Into The Hearts Of Their Customers

3. “Let Christmas Build Your Business” Christmas 2011 - 2015 Christmas The Big Idea Branded Entertainment + Social Engagement = Social Entertainment Marketing

5. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015

6. Custom Branded for Hersheys® Hersheys®

7. SEIZE AND BUILD CUSTOMER LOYALTY & MARKET SHARE FORGENERATIONS TO COME SCHEDULED FOR 2011 - 2015 Network Specials Social Engagement & Networking Peak Of Your Greatest Selling Season Exclusive Promotions – Television & Radio “12 New Songs For Christmas” - Exclusive Rights Classic Americana – “The Christmas We All Remember” North American Merchandising & Screen Rights Indelibly Marries Your Brand To “Christmas” Prime Sponsorship Available Broad Demographics

8. Presenting America’s NewestExclusive “ BrandedEntertainment” PropertyFor Christmas 2011 - 2015 Custom Branded for Hershey’s®

9. Network Specials – Brand Sponsored broadcasts will be viewed on national networks for years to come – beginning in 2011 Social Engagement & Networking - Foster internet conversation and involvement centered around your brand property – engage consumers with unique interactive offers and promotions. Peak Of Your Greatest Selling Season – “Christmas Once Upon A Time” promotions begin Thanksgiving weekend and run through Christmas night. Exclusive Promotions – Television & Radio - Brand-sponsored broadcasts feature your brand exclusively in “prime sponsor” position. “12 New Songs For Christmas” - Exclusive Marketing Rights - Unique promotional rights and revenue-generating opportunities available from special packaging options. Classic Americana – “The Christmas We All Remember” - As American as Norman Rockwell with vast audience appeal – updated for today North American Merchandising & Screen Rights - Rights to key revenue generating merchandising with exclusive rights available on a) Ornaments b)Christmas Cards (series) c)Songs & Broadcast Promotions d)Books & Magazines e)Screen Rights (treatments & scripts in development), etc. Indelibly Marries Your Brand To “Christmas” - The perfect marriage of your brand with the warmest, most loved American holiday season. Prime Sponsorship Available - USAgency will work exclusively with your brand as prime sponsor. Broad Demographics - Associates your brand with powerful holiday themes across the entire range of American markets – during the strongest retail period of the year.

10. “Celebrate The Holidays With Hershey’s!” Remember Your Own “Christmas Once Upon A Time” Christmas Memories ON-PAK OFFERS FSI’s

11. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015 EXPERIENCED BRAND MANAGEMENT Holsum Butter-Krust Superior Walls Willits Worldwide Sara Lee Butter-Krust PPG Pennsylvania House Division of General Mills AvisAmerica Clean Burn

12. Presenting America’s NewestExclusive “ Branded Entertainment” PropertyFor Christmas 2011 - 2015 Christmas The Big Idea

13. Now More Than Ever Brands Need Entertainment Vehicles To Carry Them Into The Hearts Of Their Customers www.ChristmasOnceUponATime.com 1-800-USAGENCY