Presentation given to some people at NC State about the Go Links service that I developed for campus.

1. Go Links @ NC State
Lunch & Learn Presentation
May 25, 2011
------
Nick Young
Outreach, Communications & Consulting
nick_young@ncsu.edu

2. What's easier to remember?
http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
or
go.ncsu.edu/ComputerUse
(if you get this wrong, leave now)

3. What's easier to fit
on a business card ?
http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public
or
go.ncsu.edu/nick-young
(if you get this wrong, leave now)

4. What costs less?
Reprinting 10,000 posters that have
an out-of-date URL
or
Not reprinting 10,000 posters
(if you get this wrong, pay attention)

5. Go Links. Please define.
Go Links is a link
Shortening + Redirection Service
for NC State University

6. Got an example?
You type/click on
go.ncsu.edu/ComputerUse
and end up at
http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php

7. Got another example?
You type/click on
go.ncsu.edu/oitdesign
and end up at
oitdesign.ncsu.edu
(Note: The Go Link is longer by 3 characters but still serves a purpose)

8. Who can create Go Links?
Employees*
period.
* Employees is defined as those users who can be
identified as being in the Employees OU in the NC State Directory

9. Why Use Link Shortening Services?
1. Easier to remember / use
2. Gather General Statistics & Tracking
3. Improve Publications & Marketing
○ Print
○ Digital

10. General Statistics & Tracking
How many clicks did my link get?
Where did those visitors come from?
What browser were they using?

11. Publications & Marketing: Before
news.ncsu.edu
news.ncsu.edu
Press
Release
1000 Hits news.ncsu.edu
news.ncsu.edu

12. Publications & Marketing: After
go.ncsu.edu/pr-np
go.ncsu.edu/pr-bb 25 hits
500 hits
Press
Release
75 hits
1000 Hits go.ncsu.edu/pr-em1
100 hits
go.ncsu.edu/pr-oit

13. "...but I'm already using..."

14. So...why should you use Go Links?

15. Which link should visitors trust more?
1. http://bit.ly/52Bfcfor
2. http://go.ncsu.edu/google
(they both go to the same target URL)

16. TRUST, OWNERSHIP & CONTINUITY
What happens when you leave NC State?
What happens when you own a link, and want
another person to share or take over ownership?
What happens when an external service removes
your links for whatever reason?

17. Which service should NC State trust more?
○ bit.ly X
○ goo.gl X
○ is.gd X
○ tinyurl.com X
○ go.ncsu.edu :-)

18. Go Links provides...
Random & User-Specified Links

19. Go Links provides...
Integrated & Automatic QR Codes

20. Go Links provides...
Transfer Ownership to another user
Share link ownership through tags

21. Go Links provides...
Direct Go Links
User immediately redirected to target URL
Themed Go Links
Toolbar at the top identifies what the Go Link is

22. Go Links provides...
Mobile Friendly
iPhone
also...
Smart Phone (BlackBerry etc)
Feature Phone (text only)

23. Whenever you create a link, the statistics are
OFF *
to begin with
* to prevent unnecessary database bloat.

24. If you want Statistics to be collected,
you must
TURN IT ON

25. Go Links provides...
Simple Statistics

26. arbitration [ˌɑːbɪˈtreɪʃən]
noun
1. Someone created a Go Link that you should own,
or should point to your choice of URL.
Example: If go.ncsu.edu/soccer targets an intramural team
2. Someone created a Go Link with an inappropriate
target.
Example: If go.ncsu.edu/soccer targets Duke's soccer team page
3. Don't yell at Nick
Example: seriously, don't yell at Nick

27. Questions?
Nick Young
nick_young@ncsu.edu
go.ncsu.edu
oitdesign.ncsu.edu