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Building ‘Google For The Economic Web’
using the Ethereum blockchain
Maciej Olpinski | userfeeds.io founder
Bitcoin proved it’s possible to
program human behaviours
using economic incentives
embedded in software
Web 1.0 Web 2.0 Web 3.0
nodes documents people/brands economic agents
edges hyperlinks likes, follows,‘friends’ tokens
primary activity linking liking, following
buying, selling, sending,
holding
primary
relationships
semantic
‘shared keywords’
social
‘friends in common’
economic
‘common interests’
primary content
discovery mode keyword based search social based feed ?
dominant
platform Google Facebook ?
These token-based
networks are
behaviourally
distributed
interest groups.
Large, groups of members
sharing the same incentives and
economic goals.
15xGgMBRcqaxgZvKFnsL9qcyG7XJ2cXmqv
Blockchain
15xGgMBRcqaxgZvKFnsL9qcyG7XJ2cXmqv
13p7vVXYbqjr7DsHcfmSGhfqaqh8bjAwAk
13p7vVXYbqjr7DsHcfmSGhfqaqh8bjAwAk
13p7vVXYbqjr7DsHcfmSGhfqaqh8bjAwAk
13p7vVXYbqjr7DsHcfmSGhfqaqh8bjAwAk
15xGgMBRcqaxgZvKFnsL9qcyG7XJ2cXmqv
13p7vVXYbqjr7DsHcfmSGhfqaqh8bjAwAk
The primary goal of token-based interest groups is to
generate network effect around the
token.
…while fending off competition.
Ethereum Blockchain
Ethereum Digix Augur
Examples Of Ethereum-based Interest Groups
Entrepreneurs
build apps
Developers
develop codebase
Investors
provide long term capital
Speculators
provide short term liquidity
tokentoken
Entrepreneurs
build apps Content Curators
provide content
discovery for the
network
Developers
develop codebase
Investors
provide long term capital
Speculators
provide short term liquidity
token
Today Content Curators contribute to network effects of
proprietary platforms
The problem:
you can’t distinguish between members and
non-members of token-based interest groups in
online discussions.
‘She is my friend on FB but what if her cryptoeconomic interests are
different than mine?’
‘We both own 10% of the same token and he has a website. How do
I find it?’
Effects of competing interest groups’ activity
Facebook answers the question:
what/who should I pay attention to based on my
social links (same friends, interests)
userfeeds applications will answer the question:
what/who should I pay attention to based on my
cryptoeconomic links (same tokens owned,
same economic incentives)
userfeeds.io is a platform for content
discovery applications based on
economic ranking factors.
attention
information
growing exponentially
limited by human factors
competition for attention
growing exponentially
Why ‘Curators’ will be more
rewarded than ‘Creators’?
Time
Availability
From timestamping value transfers to
timestamping your ‘likes’
Curator
endorses
Content
backs
Curator Other Curator
100 ETH
100 ETH
200 ETH
500 ETH
BACKERS CURATORS CONTENT URIs
50 ETH
10 ETH
1 ETH
back
backback
endorse - 801 ETH
endorse 100 ETH
endorse 50 ETH
endorse 10 ETH
100 ETH
100 ETH
200 ETH
500 ETH
BACKERS CURATORS TWITTER
50 ETH
10 ETH
1 ETH
back
backback
endorse - 801 ETH
endorse 100 ETH
endorse 50 ETH
endorse 10 ETH
1
2
3
4
5
6
Endorsements and Backings
don’t transfer any monetary value between
accounts…
… they transfer ‘reputation’
and subsequently ‘attention’
token
Each
token-based
interest group
becomes its a
media
company
with its
own index
token
more attention on the
token
Better Curation
demand for token
increases, price goes up
early curators get
rewarded
Network
Effect
Hypothesis
More ‘eyeballs’ traslates to
higher valuation of the
network and is reflected in
token’s price.
#token
#token
#token
#token
#token
Economic
Identity 1
Economic
Identity II
These are NOT social networks.
Our tools will enable alternative curation of
existing social networks
Q: Is this a ‘decentralised social network’?
Motivations of curators will be primarily
economic.
Economic networks:
biased, subjective, self-promoting
1 ETH owned
100k ETH backing
Curator X
100s of
tweets curated
How Curators Can Make Money? One of Many Scenarios
Promoted
issues a new token
Curator X owns 100% of Promoted
Curator X sells his/her Promoted token to buyers -
advertisers
Value of Promoted will depend on Curator X’s
Attention & Reputation generated with ETH
This way Curator X can convert Attention in ETH
into Capital in ‘Promoted’.
Curator X has to be careful though, not to lose
Reputation (Backers withdrawing their Backing)
1 ETH owned
100k ETH backing
Curator X
100s of
tweets curated
issues a new token
Curator X owns 100% of Promoted
Curator X sells his/her Promoted token to buyers -
advertisers
Value of Promoted will depend on Curator X’s
Attention & Reputation generated with ETH
This way Curator X can convert Attention in ETH
into Capital in ‘Promoted’.
Curator X has to be careful though, not to lose
Reputation (Backers withdrawing their Backing)
50% 50%Promoted
How Curators Can Make Money? One of Many Scenarios
UI
ApplicationLayer
Client
Ranking/FIlter
UI
Client
Ranking/FIlter
UI
Client
Ranking/FIlter
UI
Client
Ranking/FIlter
ClosedDataLayer
Identity
Curation Graph
Identity
Curation Graph
Identity
Curation Graph
Identity
Curation Graph
Application #1 Application #2 Application #3
#token
OpenDataLayer
Blockchain
#token #token
ApplicationLayer
Application #3
Identity
Identity
Identity
Content URI
Content URI
Content URI
Content URI
#token
OpenDataLayer
Blockchain
#token #token
ApplicationLayer
Identity
Identity
Identity
Content URI
Content URI
Content URI
Content URI
Search Engine Top Authors Trending Live Feed
Recommended Worth Reading You Might Like Just Photos
…
Each application is essentially a list with various rankings and formatting
#token
Twitter curated by
native
retweets, likes and follows
Twitter view curated by
#token interest group
Twitter view curated by
ETH interest group
Trending
Trending
#token
View curated by
#token interest group
View curated by
ETH interest group
Unbundling curation from existing networks and
publishers
Trending
Trending
Game Theoretical Considerations
App
LongTerm Incentive Compatibility
Applications
Users
AppApp
Curators
Content
curate
curate
curate
attention
Time
simple filtering rule
super-intelligent
AI
The apps will get exponentially more intelligent
Curators’ history stays on the blockchain forever
If you ‘cheat’ today then sooner or later you will be caught
Advanced filtering rules
Your best, long term strategy is to
stay truthful
App‘intelligence’
Demo*
* barely working prototype, with no UX work, recorded during testnet issues
Sign Up For AlphaTesting: userfeeds.io
Acknowledgements:
Hashtag Markets Attention WebContributionsTo
Userfeeds
@simondlr@83TB @MeherRoy

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Building 'Google For The Economic Web' using the Ethereum blockchain