12. A. Financial Perspective RETURN ON EQUITY INCREASE IN MARKET SHARE PROSPER CASH FLOW SURVIVE MEASURES OBJECTIVES
13. B. Customer Perspective ℅ OF RETAINED CUSTOMERS CUSTOMER RELATIONSHIPS ℅ OF SALES FROM NEWER PRODUCTS NEW PRODUCTS MEASURES OBJECTIVES
14. C. Internal Business Processes Perspective NO. OF ACCIDENTS SAFETY INCIDENCE INDEX CYCLE TIME PER UNIT MANUFACTURING EXCELLENCE MEASURES OBJECTIVES
15. D. Learning and Growth Perspective TIME TO DEVELOP NEWER PRODUCT TECHNOLOGY LEADERSHIP MEASURES OBJECTIVES