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HPPR404 Research and Evaluation - Understanding the Value of PR Research

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University of Victoria - Distance Education Services

Public Relations Research and Evaluation | Unit 1

EducaciónEmpresarialesTecnología
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HPPR404 Research and Evaluation Sherrell Steele Introduction to Research and Evaluation
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Why research? Why plan? ,[object Object],[object Object],[object Object],Lesson One
What is research? ,[object Object],[object Object],Lesson One
Value of research in communications planning ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Three stages of research in PR ,[object Object],[object Object],[object Object],Lesson One
Barriers to conducting research ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Barriers to conducting research - continued ,[object Object],[object Object],[object Object],[object Object],Lesson One
Overcoming barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Role of research in organizational decision making/management ,[object Object],[object Object],Lesson One
The four-step management process ,[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Research ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One
Summary and conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lesson One

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HPPR404 Research and Evaluation - Understanding the Value of PR Research

  • 1. HPPR404 Research and Evaluation Sherrell Steele Introduction to Research and Evaluation
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