Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Advertising/Marketing on Communities and Social Networks
1. shared: interests
purpose
ideas
experiences
friends
DO I
IDENTIFY?
SOCIAL NETWORK FORUMS, BRANDED COMMUNITIES,
connect with friends WIKIS, BLOGS
?
share life info (reviews / opinions / factual / questions)
get recognition share experiences relevant to community
make new friends get recognition
WHY DO PEOPLE
PARTICIPATE?
Responding to receive info –
reciprocal
Recognition – social status
Bettering life for all
Sense of community and
belonging
LEVELS OF INVOLVEMENT / STATUS
(could change over time)
visitor/lurker
Research Marketing newbie poster Research Marketing
Learning Provide tools that Listen and discuss feed influencers
respected poster
through help people share & Polls with valuable
connect better. VIP poster Ideas lab
observation info. Provide
It’s about creating moderator Actionable useful tools.
useful content.
http://uweg.typepad.com
outbound