'UX Research for Startups: 3 principles you can't do without'

1. UX Research for startups
3 Principles you can’t do without
Nik Horn
@niksdeli
UX Researcher at Huddle

2. UX Research for startups
What I will NOT talk about: What I will talk about:
• Types of knowledge to be aware of
• Steps to take before doing research
Lean UX • 3 core principles to follow
(Eric Ries)
Research techniques
(@JohannaKoll)

3. What do you actually know
about your users and your UI?

4. 1. Be honest about your confidence level
I am sure
about …
I think that
I know …
I know that
I don’t know …
I am unaware that
I don’t know …

5. 2. Be explicit and capture it
I am sure
about …
I think that
I know …
I know that
= Hypotheses
I don’t know …
I am unaware that
= Assumptions I don’t know …
= Questions
= Blind spots

6. 3. Frame it into clear statements
I am sure
about …
I think that
I know …
I know that
= Hypotheses
I don’t know …
I am unaware that
= Assumptions I don’t know …
“When faced with X,
people will do Y” = Questions
“People do X” = Blind spots
“P prefer Y over Z”
“What do people think
about X and why?”
“How do they do Y?”
“What else do people do
in the context of X?

7.  Now act
I am sure
about …
I think that
I know …
I know that
= Hypotheses
I don’t know …
I am unaware that
= Assumptions I don’t know …
“When faced with X,
people will do Y” = Questions
“People do X” = Blind spots
“P prefer Y over Z”
“What do people think
Verify: about X and why?”
Test predictions “How do they do Y?”
 Look for deviation “What else do people do
Validate:
in the context of X?”
Pre-defined user tasks
 Look for % results Investigate:
Open interviews
Prompted responses Discover:
 Look for patterns Observe
 Look for unexpected or
new behaviour

8. Any questions?
Thank you
Nik Horn
@niksdeli