On the surface, email and social media are very different channels with very different purposes; email is typically considered a mid-funnel channel, while social media often sits at the top of the funnel. But when it comes to audience building, personalized communication and sharing information quickly and efficiently, not much beats email and social media. We recently hosted a webinar on creative ways to combine email and social, showcasing some inspiring ways you can integrate your email marketing and social media strategies to really give your marketing efforts a boost.

1. Creative Ways to Combine
Email & Social
Lauren Duffy | Digital Marketer

2. What we’ll cover today
1. Why you should integrate your email marketing and social strategies
2. Creative ways to combine email and social to boost your marketing results
○ Using Facebook cover photos to grow your Email list
○ Using Snapchat to grow your Email list
○ Using Linkedin Pulse to drive traffic and subsribers
○ Using video to promote Email newsletters on Social channels
○ Add a live Twitter feed to your emails
○ Using Email to boost engagement on Instagram
○ Using Social to re-engage customers

3. Why should you integrate your email
marketing and social media strategies?

4. Visibility
2% 90%
Of Facebook
fans see
your posts
Of Email
gets
delivered

6. Number of Active Users Worldwide
400m
4.4b
1.6b
1.0b
380m 320m
100m

7. 44%
“For every $1 spent on email, the average ROI is $44.25”
Experian 2014

8. Why add social sharing buttons to your emails?
+ = 158%
CTR

9. Creative ways to combine your Email
Marketing and Social Media strategies

10. 1. Using Facebook cover photos to grow
your email list

12. 2. Use snapchat to grow your email list

14. 3. Using Linkedin Pulse to drive traffic
and email subscribers

16. 4. Use video to promote email
newsletters on social channels

18. 5. Add a live Twitter feed to your emails

20. 6. Using email to boost engagement on
Instagram

22. 7. Use social to re-engage customers

24. Benefits of combining Email & Social strategies:
● Extends your Brand’s reach
● Grow your Email List
● Another platform to connect with your Audience
● More options for your Email Subscribers

25. Any more questions?

26. Thanks!
Drop us a line if you have any more questions
www.vision6.com.au/blog
marketing@vision6.com.au
www.facebook.com/Vision6
@Vision6
@Vision6ers