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Marketing 101

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I tutored grade school students (7th & 8th graders) who were in an Entrepreneurship workshop and presented marketing basics to help with their community project business

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Marketing SMALL BUSINESS AND ENTREPRENEURSHIP
Marketing defined "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“ Advertising Sales Promotion Placement
Ask yourself questions What is my business about Who am I trying to reach Is there a need/demand? Can I create the need/demand
Research! Research! Research! Who? What? When? Where? Why? How?
Skills Persuade me Creative? Artistic? Qualities? Risk taker Smart risks Be outrageous The creativity is completely up to you
Tools/Sources How can I do this in the most cost effective way… What resources do I have readily available Media Channels? World Wide Web, radio, TV, print
Guerilla marketing unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
Foundation of guerrilla marketing For the small business owner/entrepreneur Time, Energy, and Imagination. New Relationships Referrals Competition vs. Cooperation Use current technology as a tool to empower your business.
Internet sources Your own website Competitors website Blogging Creating lists Email/mailing lists Learn Design programs To make fliers, business cards, websites
BLOGGING weB-Log Keeps communication channels open between you and your client/customer You can find many Blogging site that you can register for FREE
…
Networking Social Networking site Myspace Facebook Also look for professional websites Linked-In Major form of WOM Word-Of-Mouth marketing Giving people something to talk about, specifically YOUR business
Putting it all together Know your product and target audience Know how to reach them Look for your resources Guerilla/Grassroot marketing Network, network, network Look for the next big thing Take risks Be creative SOLD!
Ideas? How can we apply everything to… Retail Wholesale Music/Entertainment?

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Marketing 101

  • 1. Marketing SMALL BUSINESS AND ENTREPRENEURSHIP
  • 2. Marketing defined "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“ Advertising Sales Promotion Placement
  • 3.
  • 4. Ask yourself questions What is my business about Who am I trying to reach Is there a need/demand? Can I create the need/demand
  • 5. Research! Research! Research! Who? What? When? Where? Why? How?
  • 6. Skills Persuade me Creative? Artistic? Qualities? Risk taker Smart risks Be outrageous The creativity is completely up to you
  • 7. Tools/Sources How can I do this in the most cost effective way… What resources do I have readily available Media Channels? World Wide Web, radio, TV, print
  • 8. Guerilla marketing unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
  • 9. Foundation of guerrilla marketing For the small business owner/entrepreneur Time, Energy, and Imagination. New Relationships Referrals Competition vs. Cooperation Use current technology as a tool to empower your business.
  • 10. Internet sources Your own website Competitors website Blogging Creating lists Email/mailing lists Learn Design programs To make fliers, business cards, websites
  • 11. BLOGGING weB-Log Keeps communication channels open between you and your client/customer You can find many Blogging site that you can register for FREE
  • 12. …
  • 13. Networking Social Networking site Myspace Facebook Also look for professional websites Linked-In Major form of WOM Word-Of-Mouth marketing Giving people something to talk about, specifically YOUR business
  • 14. Putting it all together Know your product and target audience Know how to reach them Look for your resources Guerilla/Grassroot marketing Network, network, network Look for the next big thing Take risks Be creative SOLD!
  • 15. Ideas? How can we apply everything to… Retail Wholesale Music/Entertainment?