15. Groupon Domination 15 Daily Deal August Performance by Market Indexed to Groupon Groupon Revenue Parity Line Deals Run (indexed to Groupon) Revenue per Deal (indexed to Groupon)
22. Other Factors Did other people buy it? Just for a limited time? Is it exclusive? Did their friends buy it?
Notas del editor
Google offers launched in June in PortlandExpanded to New York, San Francisco, Portland and Oakland in JulyPlanning to expand to 30 more cities
It’s still early but Google had a tough august Revenue and revenue per deal declined despite doing 30% more deals
Portland is Google Offers’s oldest market In its third month, it had a disastrous August For September, it clearly stepped up its game doing a deal with Fandango and promoting a deal on its home page
After a trial period, Amazon Local expanded to various cities in AugustAll Amazon deals say “Sold by LivingSocial”Based on our data, only 20% of deals on Amazon have previously appeared on LivingSocial
In Amazon Local’s first month, they are hanging in there doing almost 2.4x more revenue per deal than GooglePeople expect Amazon to sell them stuff and to do so at a great price
In Amazon Local’s first month, they are hanging in there doing almost 2.4x more revenue per deal than GooglePeople expect Amazon to sell them stuff and to do so at a great price
Yelp’s first deal generated $79K
Revenue per deal has been collapsing for YelpNo surprise that Yelp CEO said they would be focusing on higher quality deals by creating a dedicated sales force
After four flat months, Yelp had a very disappointing August
In the Top 30 markets, based on reported purchased counts, there’s no market where a daily deal site outperforms Groupon in terms of revenueThe closest is LivingSocial in Raleigh generating 70% of the revenue Groupon generates in that marketIn only 5 of the markets does someone generate more than 50% of the revenue Groupon generatesLivingSocial competes by trying to offer more deals like GrouponTravelZoo generates more revenue per deal than Groupon in certain markets but on far fewer deals
Groupon’s sole reason to exist is to send you deals. That’s all they do. Therefore, consumers largely trust that this is a good deal.Groupon will cite reviews from popular third-party sites
Why should we trust that Google knows what a good deal is?They should explain why they are offering this service. They should explain why this is a good deal based on all of the local data they collect?Why is this a good business? “The Story” section isn’t enough. Where are the reviews? Google collects reviews from all over the web, where are they?
Is this a good deal?People trust Amazon as a place to find well-priced items. That authority affects people but they still need to be dong a better job of explaining how they got this deal.Is this a good business?Not doing a good job at all of citing reviews.
Again, nothing on why this is a good deal?How did they get this deal?Is this a good business? Yelp has tremendous business authority but they need to emphasize it. This is the best X, see these 5 amazing reviews from our most respected reviewers, etc. The problem is that they can’t be pitching a specific business like this.
Is this a good deal?TravelZoo is the “the deal experts”. They’ve been sending deals to people since the 90’s. People trust TravelZoo to recommend a dealIs this a good business?Trickier but notice how TravelZoo puts “NY Mag-Endorsed Spa” front and center. They know how to get people to buy deals.
