Immutable Laws Of Branding

The 22 Immutable laws of Branding

1. The law of Expansion ,[object Object],[object Object]

2. The law of Contraction ,[object Object]

3. The law of Publicity ,[object Object],[object Object],[object Object]

4. The law of Advertising ,[object Object]

5. The law of the Word ,[object Object],[object Object],[object Object]

6. The law of Credentials ,[object Object],[object Object],[object Object]

7. The law of Quality ,[object Object],[object Object],[object Object]

8. The law of the Category ,[object Object],[object Object]

9. The law of the Name ,[object Object]

10. The law of Extensions ,[object Object]

11. The law of Fellowship ,[object Object]

12. The law of the Generic ,[object Object],[object Object]

13. The law of the Company ,[object Object],[object Object]

14. The law of Sub brands ,[object Object]

15. The law of Siblings ,[object Object],[object Object],[object Object]

16. The law of Shape ,[object Object],[object Object]

17. The law of Color ,[object Object]

18. The law of Borders ,[object Object]

19. The law of Consistency ,[object Object]

20. The law of Change ,[object Object]

21. The law of Mortality ,[object Object]

22. The law of Singularity ,[object Object]

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