Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, a company instead tries to focus on the promotion of its brand.

1. • Clothing Brand Promotion
Great brands are no accidents. They are a result of thoughtful and imaginative
planning. Anyone building or managing a brand must carefully develop and
implement creative brand strategies.
To aid in that planning, three tools or models are helpful. Like the famous Russian
nesting
“matrioshka” dolls, the three models are inter-connected and become larger and
increasing in scope: The first model is a component into the second model; the
second model, in turn, is a component into the third model. Combined, the three
models provide crucial micro and macro perspectives to successful brand building.
Specifically, the three models are as follows, to be described in more detail below:
1) Brand positioning model describes how to establish competitive advantages
in the minds of customers in the marketplace;
2) Brand resonance model describes how to create intense, activity loyalty
relationships with customers; and
3) Brand value chain model describes how to trace the value creation process
to better understand the financial impact of marketing expenditures and
investments.
Collectively, these three models help marketers devise branding strategies and
tactics to maximize profits and long-term brand equity and track their progress
along the way
One of the biggest problems new clothing lines face is promoting their brand in such a
saturated market. For typical clothing, not only are you promoting yourself to the stores
that you will sell to but also the end user. As a result of the importance of self-promotion
you will find that most of the time you will spend running your clothing line will be
promoting your brand and its ethics.
Using wholesale clothing as a promotional giveaway is a great way to brand your
business and get your logo and company name recognition as well as exposure. Not
only that, but brand name clothing is more likely to be worn frequently by your
employees, clients, and just about everyone, bringing you extra advertising impressions
along the way. Increase the visibility of your corporate logo and brand message in the
communities you value most. This thoughtful and significant practice is not only a useful
marketing technique but also rewards recipients with designer apparel that impresses
the high-quality values now connecting your brand and the manufacturer. And
available in women's, men's, and children's sizes and styles, Pinnacle Promotions has
perfect piece of brand name wholesale clothing to fit your needs, brand, and budget.

2. Develop a brand strategy to help you communicate your positioning and value
proposition every time you touch your market. Together, these strategies are the
essential building blocks for your business.
BRANDING AND MESSAGING
Branding is a powerful tool for positioning your product. Branding is used on almost all
customer facing elements of a product, from the packaging design to the style of
writing used on posters. Every communication a customer received ads up to form a
mental picture of your brand and can influence the price they are willing to pay for
your products. This ability to charge more due to the positioning of your product is
known as 'brand equity'. Your branding also needs to consider your unique selling points
(USPs) and ensure these are easily recognized through your messaging – is your product
the best value, longest lasting, sweetest smelling or fastest?
GETTING THE BEST RESPONSE
To get the best response from your target market, you need ensuring the message is
relevant and clear – once you've managed to gain the valuable attention of your
customer the last thing you want is for them to be confused about what you're saying.
Determine the objectives of the advert and ensure these aims are addressed clearly.
Think about the next steps you would like the audience to take, whether this is visiting a

3. website, ringing a number, or being able to recall your brand when they are next in the
shops.
Case Study
Colorplus : consistency pays
Brand: Colour-plus
Company: Raymonds
Color-plus was launched in 1993 by color-plus Fashions which was a unit of
Coimbatore based Ambattur Clothing Limited. It was launched at a time where
no global brands were seriously exploring the Indian market. I would say that no
serious branding effort was there in place during that time. The ready to wear
segment was in a nascent stage. Color-plus as a brand now has an iconic
status in the readymade segment. The brand which is carefully crafted and
brilliantly communicated is the perfect example of brand management.
Rajendra Mudaliar, managing director, and Kailash M Bhatia, CEO has been
clear on what the brand is and how this is to be communicated.
In 2003 this brand was acquired by Raymond. I thought that the communication
and brand strategy would change but to my pleasant surprise, it is the same.
Thank God...
The brand falls under the Smart casual segment in the ready to wear market
with its presence in South and west Asia. In this era of celebrity endorsement, this
is a brand which uses no celebrity, and Color-plus is always the star. The brand is
exposed through careful media selection and you never see a TVC of this

4. brand. The copy and the layout are ever so consistent and the ad has
maintained a classy look throughout its existence.
Seen only in premium publications and business magazines reveals that the
brand is clear about the target segment.
Raymond by acquiring this brand has now entered the premium casual wear
segment which is now fast growing. With Parx at the lower end and Color-plus
on the premium end, Raymond is hoping to gain a major foothold in the Indian
ready to wear segment in years to come.