Presentation of my talk at Agile Riga Day. I share my experiences in implementing Scrum in two organizations and provide lessons learned ad the end.

1. Agile Brings Value: Two Scrum Implementation Success Stories and Lessons Learned Vaidas Adomauskas Agile Riga Day, 2011-03-05

2. Agile Riga Day Sponsors

3. Agenda Introduction Scrum Implementation Success Stories Lavasoft Adform Lessons Learned Questions

4. Agenda (0) Vaidas

5. About me (1) VU MIF – Software Engineering(bachelor) IT University of Gothenburg – Master in Software Engineering and Management Lavasoft(www.lavasoft.com ) Adform (www.adform.com)

6. About me (2) Certified Scrum Master (Ken Schwaber, Paris) Certified Scrum Product Owner (Robin Dymond ,Kiev) Agile Conferences http://scrum.agile.lt Lecturer at VU MIF “Agile Project Management with Scrum” Organizer of Agile and Scrum Users Group in Lithuania

8. . www.lavasoft.com Lavasoft is the maker of Ad-Aware, the world's most popular anti-malware software with over 350 million downloads

9. . Office: Sweden, Gothenburg Size: ~60 employees (~30% product development) + outsourced team in Sri Lanka (5 people) Market: USA, expanding to Asia and Europe Products: Ad-Aware ~300.000 downloaded copies per week from www.download.com Earlier more than 500.000, Nr1 www.download.com Other security/privacy products

10. Ad-Aware product family Updates, licensing, news, automated virus analysis servers

11. Lavasoft Evolution Released Product quality was not very good… Released product fulfilled goals and quality expectations Released product fulfilled goals and quality was best ever

12. Step 1: Catch the “right” moment Project/release retrospectives When it hurts… Intro to Scrum Aha!!! Lets try it! Acceptance

13. Benefits: Catch the “right” moment Understand WHY to change Easier acceptance Energy

14. Step 2: Split to Cross-Functional Teams Product development Research: virus detection engine Backend system: automatic virus analysis Business Edition(outsourced team in Sri Lanka)

15. Benefits: Split to Cross-Functional Teams Focus Clear bottlenecks Cooperation

16. Step 3: Organize the rest Create ONE Product Backlog Get all stakeholders to monthly meeting to work on backlog Visible communication tools Everyone should see the progress Inspect and Adapt There is nothing better than retrospectives

17. Benefits: Organize the rest Predictability Common vision (cross-department) Product quality

18. Benefits (later) Technical knowledgesharing Reduced technical dept Good technical practices: Continuous Integration Daily Builds Automated Unit tests, Functionality tests Refactoring … Full automation: Virus definition file updates releases Install package creation Translations integration Rebrands creation

19. www.adform.com Adform is an integrated online marketing platform Your partner in digital marketing

20. Publisher Web Advertiser Web Search Engine Banner Searched keyword Click Click Page Banner Page Landing Page ……. Text Ad Browsing Tracking Transactions Impressions, clicks, other transactions Impressions, clicks, other transactions Internet IN: Request or Event OUT: Content Ad Serving and Web Analytics Front End Middleware, Databases, DataWarehouses, BI Back End Management and Planning Tools, Reporting, BI Tools Partners Agencies Publishers Creative Agencies Advertisers Operators

21. Your partner in digital marketing Business model: Software as a Service Market: Denmark – Scandinavia – Europe – Asia Development: Lithuania 8 cross-functional SCRUM teams

22. Adform Evolution

23. Step 1: Scrum Pilot Agreement with management It is just a pilot… Interesting project Separate, but important! Proactive team We are not afraid of changes!

24. Benefits: Scrum Pilot Get experience Prove it fits Build knowledge

25. Step 2: Education For middle managers We must believe to drive the change For specialists Scrum will help us! For allorganization This is the way to work with us from now

26. Benefits: Education All involved All committed OK.. almost all  Faster start

27. Step 3: Rollout Scrum rollout team We will help you! Form cross-functional teams Yes, developers and testers are in one team Yes, we sit together We have synchronized sprint start/end Create 7 Product Backlogs Roadmap is spitted

28. Benefits: Rollout Priorities for new ideas Product Management emerged Gone “forever” projects

29. Benefits (later) Development plans transparency and reliability (for top management and sales) Programmers are not disturbed with constant questions/changes Often and stable releases Continues refactoring Good technical practices: Continues Integration Daily Builds Automated Unit tests Functionality tests …

31. We are NOT different

32. Respect (and trust) people… is hardAccept responsibilities… is harder

33. Some people… will leave

34. Education (external) speeds things up

35. Measure with “right” metrics

36. Prioritize improvements

37. Do retrospectives of retrospectives

38. Start NOW!

39. I am ready to be entertained with your QUESTIONS!

40. Thank you Let’s Scrum! Vaidas Adomauskas v.adomauskas@gmail.com http://scrum.agile.lt Mob. Tel.: 860038860 Facebook, Skype, LinkedIn…