Social media strategy: marketing plan for the sparks foundation
to reach a large audience especially students, both can apply for this internship fresher and professional.
3. INTRODUCTION
The Sparks Foundation is a brand new education
nonprofit trying to sell students hope for a successful
future. Hope that they can rise out of any situation,
regardless of where they came from. Whether it’s
from a family with less than the ideal financial
situation or a family that simply does not support
where they want to go. Either way, The Sparks
Foundation (TSF) is for you. This brand new startup
was co-founded by people who believe that every
student should have a chance at greatness, and they
have created multiple programs to help students
reach their maximum potential.
The Sparks foundation. (TSF)
4. Vision
Statement
A world of enabled and
connected little minds,
building future.
MISSION
STATEMENT
TO INSPIRE STUDENTS, HELP THEM
INNOVATE, AND LET THEM INTEGRATE TO
BUILD THE NEXT GENERATION OF
HUMANKIND.
5. Inspire
To inspire, motivate and encourage
students to learn, create and help build
a better society.
Innovate
To teach new ways of thinking, to
innovate, and solve the problems on
their own.
Integrate
To let the students integrate, and help
each other, learn from each other and
do well together.
6. HEIMAN SOFTWARE LABS | 2020
PROGRAMS OFFERED BY
THE SPARKS FOUNDATION
(TSF).
Student Scholarship Program
Student Mentorship Program
Student SOS Program
Corporate Programs
Workshops
What's Happening Now
7. The first program they have successfully put into play for about three months is their Graduate
Rotational Internship Program or GRIP. This internship program is based completely online as a part-
time internship for students to complete in the span of 3 months. GRIP offers website & apps
internships, Expert Mentors Relations, Content & Marketing, Legal & Strategy, Student Engagements,
and Finance & Risk. The first month works on individual tasks, such as writing articles and designing
posters, the second month consists of group work. The groups for the second month of the program are
based on a personality test that all interns take at the beginning of the program so that all interns are
placed into groups that will complement their strengths and weaknesses. The last month focuses on
expanding the interns’ knowledge of the area they are working in. This program has been successfully
running for a few months now, and TSF is expanding its programs to include a wider variety of students
from a variety of different backgrounds.
WHAT IS THE GRADUATE ROTATIONAL
INTERNSHIP PROGRAM?
8. Why choose the Graduate
Rotational Internship
Program?
Workshops/guidance for personality insights, LinkedIn profile building, interviews skills, further
education, etc. Paid Job Offer after 12 months.
A unique global, multicultural & rare diverse working environment is available for interns. We
are located across the world and ensure successful projects.
We are students and alumni from top colleges (IIT, IIM, NUS, Stanford, etc.) and experts from
the industry.
10. Social Media Marketing Strategies for The Sparks
Foundation
SUCCESSFUL SOCIAL MEDIA MARKETING IS EXACTLY WHAT YOU NEED
FOR YOUR BUSINESS TO GROW. IT CAN BE A DYNAMIC POWERHOUSE
THAT SOLIDIFIES BRANDING, CREATES QUALITY LEADS, AND DRIVES
SALES. OR, IT CAN BE A BIG TIME-WASTING, TASK-ORIENTED DUD. THE
KEY IS TO KNOW HOW TO STRATEGICALLY CREATE, CARRY OUT, AND
MEASURE THE OVERALL PLAN. BUSINESSES TRYING TO ACHIEVE
SUCCESSFUL SOCIAL MEDIA MARKETING MUST OVERCOME SEVERAL
COMMON CHALLENGES. CARVING OUT ENOUGH TIME, CREATING HIGH-
PERFORMING CONTENT, AND PROPERLY MEASURING THE RESULTING
METRICS ARE ALL ASPECTS. IF HANDLED INCORRECTLY, CAN TANK THE
PLAN AND LEAVE THEM WITH A BIG GOOSE EGG AS THE OUTCOME.
DON’T DO THAT!
11. A Successful Social Media Marketing Strategy:
Use the SMART goal-setting strategy to create the foundation for successful social media
marketing
SMART GOALS
12. SPECIFIC: VAGUE GOALS LIKE “GET MORE BUSINESS” DON’T HELP
COMPANIES PINPOINT THEIR OBJECTIVES AND CREATE MEASURES
OF SUCCESS. GOALS MUST NAIL DOWN EXACTLY WHAT IS EXPECTED
OF THE INITIATIVE.
MEASURABLE: BEING ABLE TO DEFINITIVELY ANSWER “YES, WE HIT
THE GOAL” OR “WE MISSED THE GOAL BY 20%” IS A GOOD GOAL
STANDARD.
ATTAINABLE: OUT-OF-REACH GOALS ARE DEMORALIZING AND
FRUSTRATING. HAVING TO STRETCH TO HIT A GOAL IS PRODUCTIVE,
BUT DON’T GO OVERBOARD WITH EXPECTATIONS.
13. TIMELY: DATES AND TIMES KEEP COMPANIES ACCOUNTABLE FOR
THEIR GOALS. STAY ON TRACK BY BREAKING UP A LARGE PROJECT
RELEVANT: A SOCIAL MEDIA MARKETING GOAL NEEDS TO TIE INTO
MARKETING’S OVERALL GOAL. IS IT TO BUILD AN AUDIENCE?
INCREASE WEBSITE TRAFFIC? STRENGTHEN BRANDING? MAKE
SURE THE GOAL RELATES TO THE BIGGER PICTURE.
14. INFLUENCER MARKETING IS ONE EFFECTIVE WAY A BUSINESS CAN
ADVERTISE TO COLLEGE STUDENTS ON SOCIAL MEDIA. MANY
COLLEGE STUDENTS VIEW INFLUENCERS AS TRUSTWORTHY
CONTENT CREATORS WHO SHARE THEIR GENUINE EXPERIENCES
WITH BRANDS THEY BELIEVE IN AND SUPPORT. THIS TYPE OF
ENGAGEMENT MARKETING, OR EXPERIENTIAL MARKETING, CAN
HAVE A MEMORABLE IMPACT ON THE AUDIENCE.
THERE ARE THREE COMMON WAYS FOR BUSINESS OWNERS TO
ADVERTISE TO COLLEGE STUDENTS ON SOCIAL MEDIA: VIDEOS,
AMBASSADORS, AND PERKS.
WHAT ARE THE BEST WAYS TO ADVERTISE TO
COLLEGE STUDENTS ON SOCIAL MEDIA?
15. THE SHORT ATTENTION SPAN OF THE YOUNGER GENERATIONS
MAKES VIDEOS A GREAT WAY TO CAPTURE THEIR ATTENTION.
PHOTOS SPEAK LOUDER THAN WORDS, BUT A VIDEO CAN SEND A
MESSAGE AT THE SAME TIME. IF YOU KEEP THEM SHORT, YOU CAN
USE VIDEOS TO YOUR ADVANTAGE WHEN ADVERTISING TO
COLLEGE STUDENTS.
THE RISE OF MOBILE DEVICES MEANS THAT WE’RE CONSTANTLY
BOMBARDED WITH MULTIMODAL MENTAL IMAGERY. IN OTHER
WORDS, VIDEOS HAVE THE POTENTIAL TO NOT ONLY CAPTURE
YOUR VISUAL SENSES BUT TO CREATE AN IMMERSIVE EXPERIENCE
WHEN DONE RIGHT.
videos
videos
16. SOCIAL MEDIA INFLUENCERS ARE A GREAT WAY TO PROMOTE YOUR
BRAND TO A WIDER AUDIENCE. INSTEAD OF TURNING TO
ESTABLISHED INFLUENCERS, YOU COULD CREATE AN AMBASSADOR
PROGRAM IN WHICH STUDENTS BECOME YOUR ADVERTISERS. GIVE
THEM INCENTIVES AND PERKS, AND IN RETURN, THEY WILL
LOYALLY ADVERTISE YOUR BRAND AS THE BEST OPTION IN ITS
NICHE.
AMBASSADORS
AMBASSADORS
AMBASSADORS
17. GIVEN THE FINANCIAL SITUATION OF MANY COLLEGE STUDENTS, THIS
DEMOGRAPHIC IS ALWAYS LOOKING FOR A GOOD DEAL. OFFERING
SPECIAL PERKS FOR STUDENTS, BESIDES YOUR USUAL FREEBIES AND
PROMOS, GIVES THEM A SENSE OF LOYALTY TO YOUR BRAND. USE
SOCIAL MEDIA TO ADVERTISE YOUR STUDENT PERKS — AND OFFER THEM
FREQUENTLY.
THE POTENTIAL BENEFITS OF USING BRAND AMBASSADORS AND
INFLUENCERS IN YOUR COLLEGE MARKETING CAMPAIGNS ARE HUGE.
THEY CAN CREATE A HASHTAG THAT’S UNIQUE TO YOUR BUSINESS,
PROMOTE A SCHOLARSHIP YOU’RE OFFERING, OR EVEN PUBLISH ADS
AND CAMPAIGNS HIGHLIGHTING STUDENT DISCOUNTS. YOU CAN LEARN
MORE ABOUT RECRUITMENT MARKETING OR ON-CAMPUS RECRUITING
TO DEVELOP A RELATIONSHIP BETWEEN YOUR BUSINESS AND LOCAL
COLLEGES OR UNIVERSITIES.
18. Which types of ads do college students pay attention to?
If you personalize your digital marketing campaigns to your target
audience, you can get insights into what they want to see more of.
College students tend to pay the most attention to ads that align with
their interests or beliefs, rather than those that highlight a product or
service that brands think students like.
“This means that the more narrowly you can identify such a factor for
the students in question and align your product with it, the more
effective this will be. “Done correctly, social media marketing can be
hugely effective for targeting college students because virtually all
college students use several social media platforms. This does, of
course, hinge on getting the message and approach right for the
students and platform in question, however.”
Focusing on the more popular social ad types can boost your business’s
social media marketing strategy. Here are three social media trends to
help your business market to college students:
19. PERSONALIZED CONTENT: IT’S BEST TO START WITH CONTENT THAT OFFERS
HIGH VALUE FOR FREE. YOU CAN CONDUCT POLLS AND SURVEYS TO GAIN
INSIGHT INTO WHAT YOUR AUDIENCE WANTS MORE OF SO YOU CAN MARKET
TO THEM EFFECTIVELY.
LIVESTREAMING: LIVESTREAMING VIDEO IS INCREASINGLY POPULAR ON
SOCIAL MEDIA PLATFORMS AND CAN SPIKE USER ENGAGEMENT AND
INTERACTION. ALLOWING COLLEGE STUDENTS TO CONNECT WITH YOUR
BUSINESS IN REAL-TIME GIVES THEM A BEHIND-THE-SCENES GLANCE AT
THEIR FAVORITE BRANDS OR NEW BUSINESSES THEY MAY BE INTERESTED
IN.
QUALITY CONTENT: ABOUT 80% OF INTERNET USERS HAVE AT LEAST ONE
SOCIAL MEDIA ACCOUNT. IF YOUR CONTENT PROVIDES VALUE OR
ENTERTAINMENT, IT WILL DRAW IN VIEWERS AND POTENTIAL CUSTOMERS.
20. HOW EFFECTIVE IS SOCIAL MEDIA MARKETING TO COLLEGE
STUDENTS?
SOCIAL MEDIA MARKETING IS BENEFICIAL FOR MANY BUSINESSES,
ESPECIALLY WHEN MARKETING TO COLLEGE STUDENTS WHO ARE GEN
XERS OR MILLENNIALS, AS SOCIAL NETWORKS ARE A BIG PART OF
THEIR LIVES.
SOCIAL MEDIA MARKETING CAN BE AN EXTREMELY EFFECTIVE WAY TO
CONNECT WITH COLLEGE STUDENTS IF YOU CAN ATTACH YOUR BRAND’S
PURPOSE WITH THE SELF-IDENTITY ECOSYSTEM OF THE STUDENT.
PRICE SAYS THAT YOUR BUSINESS MUST HAVE A STORY THAT
CONNECTS WITH THE AUDIENCE, AND THEN YOU CAN BUILD SOCIAL
ENGAGEMENT AS AN EXTENSION OF YOUR TARGET USER’S PERSONAL
BRAND. IF YOU CAN GET YOUR AUDIENCE TO CARE, ESPECIALLY YOUNG
ADULTS, YOU CAN ESTABLISH AN EMOTIONAL CONNECTION WITH THEM.
21. WHICH SOCIAL MEDIA PLATFORMS ARE THE BEST FOR
MARKETING TO COLLEGE STUDENTS?
You should consider several factors to determine your best social
media platform for marketing to college students, as it varies by
business. Some of the most popular social media platforms are
Snapchat, Instagram, YouTube, Facebook, Twitter, Pinterest, and
LinkedIn, but it’s important to pinpoint your target audience and
determine your short-term and long-term goals so you know where to
focus your efforts.
Also, think in terms of your specific audience when designing ads. For
instance, college students tend to be thrifty, so any ad regardless of
platform, that promotes a discount will attract eyeballs.
22. SOCIAL MEDIA PLAN: SUMMARY
“SOCIAL MEDIA PLATFORMS ARE EFFECTIVE — THEY
CONTINUE TO DRIVE CONVERSIONS FOR BRANDS AND
BUSINESSES OF ALL SIZES. “ADVERTISING ON PINTEREST,
FACEBOOK, INSTAGRAM, TIKTOK, TWITTER, AND YOUTUBE
IS RELATIVELY EASY. THE SECRET COMES FROM
UNDERSTANDING WHO YOU ARE AS A BRAND AND WHAT
PAIN POINTS YOUR AUDIENCE HAS.”
