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Customer Support:
Turning your nightmare into a
growth engine
Valentina Thörner (@valedeoro)
WooCommerce Support Lead @ Automattic
vale.pro/DistanceBook
DON’T TALK TO ME
DON’T TALK TO ME
DON’T TALK TO ME
DON’T TALK TO ME
DON’T TALK TO ME
Ostrich syndrome
@valedeoro
Just a moment, ...
Of course, ...
Certainly, ...
I am sure we can...
Octopus syndrome
@valedeoro
3 realities you need to face
@valedeoro
They exist!
Hopefully.
@valedeoro
They pay you!
Let me repeat that: Ka-Ching!
@valedeoro
They have questions!
And you probably have the answer.
@valedeoro
3 decisions to make YOUR life easier
@valedeoro
Contact avenues
Less is more
● Forum support? For everyone? For paying
customers?
● Email/ticket system?
● Whatsapp/Telegram?
● Slack community?
● Facebook group?
● Twitter account?
● Livechat?
● Telephone support?
@valedeoro
Expectations
Time, energy, availability
● FRT/SLA
● Weekday/Weekend support?
● Business hours or 24/7?
● Knowledge base redirect?
● Tiered support?
@valedeoro
Request types
Not all requests are created equal
● Bugs
● Basic configurations
● Edge cases
● Customization requests
● Refunds
● Feature requests
● ...
@valedeoro
3 ways to set clients up for success
@valedeoro
Self-support
Standard answers to frequent requests
● Setup wizard
● JITM
● Email automizations
● Documentation
● ...
@valedeoro
Standardized
support
Similar answers for similar requests
● Automated answers
● Snippets
● Macros
● Forum support visible to everyone
● …
@valedeoro
Personalized
support
(Almost) unique answers for specific
questions
● Tickets
● Livechat
● (Forum)
● Messaging apps
● Phone support
● ...
@valedeoro
3 steps towards your strategy
Accept reality
>> Make a list of all requests received in the past 3 months
@valedeoro
Design your vision
>> Analyze your list, cluster the topics
>> Decide what kind of support to offer for each type of topic
@valedeoro
Guide your customer
>> Redesign your website to guide your client where they need to go
@valedeoro
Example: getting help at wp.com
@valedeoro
Guiding the customer - WordPress.com @valedeoro
Guiding the customer - WordPress.com @valedeoro
Guiding the customer - WordPress.com @valedeoro
Tl;dr
Allow your client to find the help
they need within the boundaries
that you’ve defined.
@valedeoro
Thank you!
Valentina Thörner
valentinathoerner.com
vale.pro/DistanceBook
@valedeoro

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