Workshop for the Sales & Marketing Society of the Mid-South on August 5, 2009: "Weaving the Social Web: How to Maximize Your Time Spent on Blogs, Facebook, Twitter, LinkedIn, and More"

1. The Sales & Marke-ng Society welcomes
you to our workshop series!
For more informa-on about the SMS, see the info
in your handout or see one of the presenters a?er
the workshop. We would love to have you join us
at our next luncheon on August 19th!

2. A workshop from:
The Sales & Marke-ng Society
of the Mid‐South
Presented by:
James HuKo, Valeo Design & Marke-ng
Joe Spake, Web 2.0 Real Estate Agent

4. • Grew almost 25% in the last 3 months
• 5 billion minutes a day
• Every 3 seconds, 4 people sign up

5. • 2008: 752% growth*
• As of March 2009: 1382% growth*
*According to Nielsen Online

6. • 2008: 184 million new blogs
• 72% of web users globally are reading them*
• A new blog is born every 2 seconds
*According to Universal McCann

11. 1. Addic-ve
2. Time consuming
3. Unforgiving

13. • Focus on the individuals
• Be sincere
• Its not all about you
• Don’t try to control it
• Everyone’s a peer

15. “Content as Marke-ng”
2 choices:
Produce or Share

17. • Your Blog
• TwiKer
• TwiKerfeed
• Ping.fm
• RSS
• Delicious
• Bookmarklets

18. • Your hub. Start conversa-ons
• Don’t have a Blog? Skip to...

19. • Your pos-ng catalyst
• TwiKer’s value + the value of TwiKer’s tools

20. • Takes any RSS feed and automa-cally posts to
TwiKer
• Step 1: Your blog to TwiKer
• Step 2: Other content to TwiKer
• Step 3: Your blog and other Content to…

21. • Social network aggregator
• What’s the mean?
– Update all your social networks at once
• Take a single post or RSS feed and send it to
any or all your social networks at once

23. • Really Simple Syndica-on
• Anywhere you see this icon, a feed is available

25. • Bookmarking with commentary
• Provides RSS feed for your bookmarks
• Great for topic items: Business news,
commentary, etc.
• Easily cut and paste for newsleKer
• Tag (add keywords) to stories

33. • Easy to navigate – J moves forward, K moves
back
• Bulk “mark as read”
• Sharing without opening target post
• Like, star, tag, email and share from post
summary
• Browse hundreds of ar-cles in minutes

39. Thanks for joining us!
For more informa-on about the SMS,
look in your handout or see one of the
presenters a?er the workshop.
We would love to have you join us at our next
luncheon on August 19th!