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Social Media 2012 Growing Opportunities for Qualitative Researchers
- 1. Growing Opportunities for Qualitative Researchers
- 2. Spoiler Alert! Social Media Continues to Grow
- 3. Duh!
- 4. But It’s Also Continues to Evolve Social Media Digital Presence
- 5. What Does This Have To Do With Me?
- 6. What Does This Have To Do With Me? Finding information
- 7. What Does This Have To Do With Me? Find information Expanding horizons
- 8. What Does This Have To Do With Me? Find information Expand horizons Connecting with people who share your interests
- 9. What Does This Have To Do With Me? Finding information Expanding horizons Connecting with people who share your interests Tracking thoughts/journal
- 10. What Does This Have To Do With Me? Finding information Expanding horizons Connecting with people who share your interests Tracking thoughts/journal Creating your own voice
- 11. Welcome to The Social Media Landscape
- 12. SXSW 2012 Niche Marketing DataVisualization and Mind Mapping Dashboarding
- 13. Social Media Jungleland
- 14. Navigating the Territory You just have to know where you’re going!
- 15. Exploring Social Media What do you want to accomplish? What is relevant to you? What is relevant to your followers? Don’t have to be on every channel
- 16. You are Already a Great Picture You just need the right frame.
- 17. Usage Categories Professional Personality Information Twitter Pinterest Twitter LinkedIn Facebook Groups Quora Instagram Quora Blogs Foursquare YouTube Slideshare Flickr Slideshare YouTube Twitter Facebook
- 18. Professional Establish Expertise Twitter Make Connections LinkedIn Sharing information Quora Getting Work! Blogs Slideshare YouTube
- 19. Keep up on it! Staying current is a priority Experiment with different strategies
- 20. LinkedIn
- 21. Personality Create Your Own Voice Twitter Develop Your Identity Facebook Let People Know You Instagram Pinterest Foursquare Flickr
- 22. Personality You Are Not Written in Stone!
- 23. Information Give information Twitter Get information Groups Expand horizons Quora LinkedIn YouTube Slideshare Facebook
- 24. Whatever You Do Don’t Do Dreck!
- 25. You are a Publisher Think like a Magazine Editor.
- 26. Create Content That Reflects YOU. (….or what you want to be) Re-Imagine vs Re-Post
- 27. Invent-A-Researcher Name Twitter handle Area of industry focus Expert Skill Two passionate hobbies/interests/causes Five things this person likes a lot/enjoys.
- 28. Invent-A-Researcher Sally Bright @salbright Consumer financial and healthcare In-home focus groups and online groups Avid gourmet cook and Harley Davidsons Likes: dogs, jazz, magic tricks, hiking Active in groups and associations
- 29. Invent-A-Researcher How might she mix who she is into what she does? What channels might it make sense for this person to use?
- 30. Invent-A-Researcher @salbright Learning real reason why diabetes patients go off medications #diabeticfocus @salbright How to conduct effective online studies.(slideshare link) salbright 2nd day Coq Au Vin (pic)always tastes better after a great day of in home IDIs! #IDI @salbright 5 emotional reasons people save money (link to article) I just have one (pic of Harley)
- 31. Taming the Social Media Jungle
- 32. Social Media Management Tools TweetDeck Hootsuite Seesmic MarketMe Sprout Social
- 33. Social Media Management Tools Schedule posts Multiple posts at once Keep track of Information Streams Stay up on your connections/followers Follow relevant information/topics
- 34. TweetDeck
- 35. Hootsuite
- 36. Hootsuite mobile
- 37. Helpful Links The Social Media Daily (socialmediadaily.com) Twitter for Business (http://bit.ly/K9W0TO) What’s New(ish) with LinkedIn (http://slidesha.re/JtY88l ) Visual.ly (http://visual.ly/) Mashable (http://mashable.com) (Anti) Social Development (http://www.kimwoodbridge.com/) The Social Media Guide (http://thesocialmediaguide.com Argyle Social ( http://argylesocial.com/)
- 38. Can we use our collective digital presence to grow Minnesota reputation and create more opportunities for ourselves?
- 39. Let’s Get the Qual Ball Rolling Opportunity to create a Minnesota industry ecosystem?
- 40. Let’s Get the Qual Ball Rolling #QRCAMN
- 41. Q&A
Notas del editor
- How many have website? Blogs Signed up for Social Media Accounts (Twitter, FB, LinkedIn) how often do you use?
- Don’t really see qualitative researcher digital presence. Interesting because what we do is about people! There is a good deal of opportunity. Just haven’t been able to use it as well as we could.
- Wonderful exercise. Drill down. Makes you think about owning who you are. Great feedback loop.
- It’s a jungle out there!
- Think Niche Markets. Where Digital Presence comes into play.
- Just be on the channels that make sense for you.
- Create a composite.
- Don’t have to do all of these. Just pick one or two.
- Professional – LinkedIn. Just bought slideshare
- What’s your business’s persona?
- Base channel selection on how she is presenting herself.
- LinkedIn, Slideshare, Intstagram, Twitter
- How do you manage all these tools?
- Use these to keep information under control. Manage connections. Create a publishing schedule