1. 2013 ANNUAL HIGHLIGHTS REPORT
Transforming the Voice of Central Texas Tech

2. DEAR ATC MEMBERS, COMMUNITY
MEMBERS & FRIENDS,
Transformation was a key theme for ATC in 2013 and the initiatives
selected for this annual Highlights Report reflect that focus.
Regional Roadmap
The ATC Board, our members, and community stakeholders
completed a comprehensive strategic planning process to guide
ATC’s support of Central Texas tech and ATC’s evolving role.
Economic Impact Study
We introduced the 2013 Economic Study which transformed
community perception of tech’s impact on the region.
Workforce Development
Work continued on the ATC Foundation, transforming the way our
community approaches STEM and related talent challenges.
Life Sciences Development
In anticipation of coming growth, ATC accelerated our work to
strengthen and integrate the life sciences sector.
“A strategic
community
commitment
to sustain and
enhance the
benefits tech
delivers to the
region is an
absolute necessity.”
Record Numbers
It was a groundbreaking year for our market and, as the gateway to
Central Texas tech, our numbers reflect that.
Stakeholder Education
To meet increased public and private sector interest in entering
or seeking alignment with Austin tech, ATC initiated stakeholder
education on the diversity and strengths of Central Texas tech.
Leadership Development
ATC strengthened member and leadership rosters to reflect the
diverse needs and shared priorities of Central Texas tech and life
science companies.
In 2014, ATC will build on these and other initiatives, further
integrating the tech community and strengthening our region’s
growing reputation as a new model of tech opportunity, engagement,
and success.
Thanks to all of you who were part of our growing community in 2013!
And special thanks to the ATC Board under the leadership of Chair Joel
Trammell. The impact of their commitment last year will be apparent
for many years to come.
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Julie Huls
President & CEO,
Austin Technology Council

3. REGIONAL ROADMAP
Over the last year, the ATC Board, our members, and community stakeholders undertook a comprehensive
strategic planning process. This provided an extraordinary compass for the direction of Central Texas tech
and ATC’s evolving role. As a result, the first coordinated steps toward addressing regional talent, capital,
integration, and economic development priorities are mapped and underway.
Tech Talent
Develop blueprint and community to address Austin
technology talent and workforce challenges
Capital
Develop blueprint and community to improve the capital climate
Market Development
Through data collection, analysis, and education, accelerate
the tech ecosystem
Life Sciences
Integrate and strengthen the life sciences sector
Tech Brand
Develop and support Austin’s brand as a leading tech
ecosystem and model innovation community
Tech Integration
Tech integration, community inclusion, and diversity in tech
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4. ECONOMIC IMPACT STUDY
Introduced at the CEO Summit in May, ATC’s 2013 Economic Impact Study transformed community perception of tech’s impact on the region. The report revealed that a full 20% of the GRP ($21B) and 1 in 5 regional
jobs derive from tech activity. These statistics, compounded by increased global competition for resources,
make a strategic community commitment to sustain and enhance the benefits tech delivers an absolute
necessity.
“Tech’s involvement in building a strong community, not just a
strong economy, is critical to any sustainable regional future.
The investment we make today in meeting the immediate and
future needs of our community will make the difference in
Austin’s long-term health as an innovation-based economy.”
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Tom Meredith
Co-Founder & Chairman
Meritage Capital LLC

5. WORKFORCE DEVELOPMENT
The ATC Foundation continued to transform the way our community approaches STEM and related talent
challenges. 2014 will provide a new perspective and commitment to improving regional awareness of tech’s
number one challenge.
Gene Austin, CEO, Bazaarvoice, Daniel Pianko, Managing Director, University Ventures and Susanne Bowen, ATC Foundation
Chair propose new solutions to the region’s tech talent challenges at the ATC CEO Summit.
“Hiring and retaining talent
continues to be the number
one priority for tech and life
sciences. The ATC Foundation
is serving an important need
to encourage STEM education
and careers for Central Texas
students.”
Susanne Bowen
CEO
PeopleAdmin
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6. LIFE SCIENCES DEVELOPMENT
Since the life sciences community found a home with ATC 4 years ago, the sector has become an integral
part of the Central Texas tech story. Through the work of the Life Sciences Advisory Council, we are working
to identify and solve challenges facing these companies, developing shared objectives with the greater
tech community, and ensuring life sciences interest and expertise are included in relevant Central Texas
development discussions.
ATC President and CEO Julie Huls leading a CEO Series event, which serves life sciences and tech leaders.
“With the medical school clearly on track to happen, the life
sciences sector has large potential for growth and a continued
positive impact on our community. Our priorities, which are
quite similar to those identified by traditional technology
companies, need to be heard and incorporated into future
plans. ATC provides that avenue as well as a gateway we need
to the broader business community.”
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Gary Sabins
President & CEO
Renascent Medical,
Inc.

7. RECORD NUMBERS
ATC saw record numbers in 2013, with an increase across the board in membership, event participation,
revenue and more.
5,372
ATTENDEES
Over 5,000 people attended ATC events including ATC Battle of the Tech Bands, member happy hours, and policy conferences.
AT 42 ATC EVENTS
1,126
IN MENTIONS
ON FACEBOOK &
TWITTER IN THE
LAST 6 MONTHS
8,600
MEMBERS ON
EMAIL DISTRIBUTION LIST
18,350
UNIQUE WEBSITE VISITORS
742 HITS
MEDIA
225+ ATC MEMBER COMPANIES
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8. STAKEHOLDER DEVELOPMENT
The public and private sector interest in entering or seeking
alignment with Austin tech has never been greater. Articulating
the diversity and strengths of the Central Texas tech sector to
stakeholder interests was a priority in 2013. In 2014, we’ll continue
to leverage that interest toward ATC’s strategic priorities.
ATC is the preferred gateway to Central Texas tech.
“Upcoming public policy
initiatives and legislative action
will be critical to our future
success. The ATC Stakeholder
Advisory Council intends to
advance the interests of the
regional tech community
among elected officials
and other stakeholders in
Washington D.C. and Texas to
implement meaningful policy
solutions which will benefit the
entire technology industry.”
Alan Schoenbaum
SVP & General Counsel
Rackspace
From left to right: Regional tech leaders meet with U.S. Senator John Cornyn on patent reform; Congressman Lamar Smith and Cybersecurity expert, Fred
Chang discuss cybersecurity challenges; ATC Senior Advisor, Grover Bynum and Rackspace General Counsel, Alan Schoenbaum discuss innovation policy
with Congressman Michael McCaul.
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9. LEADERSHIP DEVELOPMENT
ATC’s member and leadership rosters were strengthened to reflect the diverse needs and shared priorities
of Central Texas tech and life science companies. This unprecedented coalition of regional tech leadership
enters 2014 positioned as never before.
ADVISORY COUNCILS
In addition to the ATC Board, over 60 regional tech leaders have
committed to advance ATC’s core mission, priorities and roadmap
by serving on an ATC Advisory Council:
Tech Talent
Identify opportunities to alleviate immediate and short-term workforce development gaps.
Capital
Identify opportunities to more efficiently provide access to capital to
Central Texas’ high-growth tech companies.
Life Sciences
Connect ecosystem leaders with resources that accelerate the growth
of this early-stage ecosystem.
“There’s not another
organization in Austin—or
the country—that exceeds
ATC in executive-level
engagement or tech’s
commitment to pave a path
that other markets will
emulate.”
Kevin Callahan
Co-Founder
MapMyFitness
Stakeholder
Develops awareness and validators for ATC’s core mission and initiatives. Introduces key validators to the Austin market.
TECH TALENT
ADVISORY
COUNCIL
ATC
BOARD
CAPITAL
ADVISORY
COUNCIL
MEMBER COMPANIES
ATC
FOUNDATION
LIFE
SCIENCES
ADVISORY
COUNCIL
STAKEHOLDER
ADVISORY
COUNCIL
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10. THANK YOU TO THE 2013 BOARD
The ATC Board is led by an expert and innovative group of technology and life science executives and
advocates who are committed to growing the technology sector in Central Texas. This group of leaders
and the members of the Advisory Councils represents an unparalleled and diverse coalition of influence
and vision.
Executive Committee
Chairman - Joel Trammell, CEO, Khorus
President - Julie Huls, President and CEO, ATC
Treasurer - Scott Tynes, CEO, Consero Global Solutions
Board Secretary - Milam Newby, Partner, Vinson & Elkins
Cindy WalkerPeach, PhD, Director, BioScience, Austin Technology Incubator
Dennis Howard, CIO, Visa
Board of Directors
David Altounian, Asst. Professor, Entrepreneurship, St. Edward’s University
John Arrow, Founder & Chairman of the Board, Mutual Mobile
Bill Arend, Managing Director, Oracle
Lynn Atchison, CFO, HomeAway
Rob Bridges, Managing Director, Wortham
Kevin Callahan, Co- Founder, MapMyFitness
Mark McClain, CEO, SailPoint Technologies
Joe Hewell, Managing Director, Wells Fargo Private Wealth
Gary Sabins, President & CEO, Renascent Medical, Inc.
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11. THANK YOU TO EVENT
PARTICIPANTS
Adam Lyons
Jonathan Greenberg
Miranda Ippolito
Adm. Bobby R. Inman
Joseph Kopser
Nakia
Alan Knitowski
Josh Alexander
Nathan Baumeister
Alan Schoenbaum
Josh Levine
Pat Noonan
Allen Sockwell
Joshua Baer
Paul Lammers
Ana Ward
Julie Huls
René van de Zande
Andrew Rasiej
Justin Freeman
René Yang
Betsy Neidel
Kevin Callahan
Richard Seline
Bill Arend
Lanham Napier
Rick Orr
Bill Bock
Laura Kilcrease
Rob Neville
Bob Metcalfe
Leland Lockhart
Robin Thurston
Brett Hurt
Lynn Atchison
Ross Buhrdorf
Brian Hall
Mark McClain
Senator Jerry Moran
Brian Kelsey
Martin Taylor
Senator John Cornyn
Bryan Jones
Melissa Anthony-Sinn
Shelly VanDyke
Byron Lichtenberg
Melissa Fruge
Stephanie Lucie
Cathy Fulton
Michael Raiford
Sue Snyder
Colette Laforce
Mickey Ristroph
Susanne Bowen
Congressman Lamar Smith
Mike Aeschliman
Tim O’Reilly
Congressman Michael McCaul
Mike Maples, Jr
Tom Kowalski
David Altounian
Mike McGeary
Tom Meredith
David O’Rourke
Milam Newby
Wendy Salinas
Dennis McWilliams
Derek Willis
Edwin Chien
Eric Huey
Fred Change
Gail Page
Gary Sabins
Gene Austin
Geoff Moore
Gerardo Interiano
Hugh Forrest
Jacqueline S. Martin
James Oury
Jeffrey Dachis
Jessica Scorpio
Jim Curry
Joel Trammell
John Arrow
John Kinzell
John Menchaca
John Potthoff
John Swainson
John Thornton
More than 1,100 startup employees and innovators kicked off Austin Startup Week with ATC’s Battle
of the Tech Bands. Here, Valerie Cason, Director of Sales and Marketing at ATC, thanks event judges
including SXSW Interactive’s Hugh Forrest, doStuff Media’s Adi Anand, BalconyTV’s Barbara Rappaport, Josh Baer of Capital Factory, and Jon Loyens and Justin Petro of The Midgetmen!
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12. THANK YOU TO MEMBERS
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13. ABOUT THE AUSTIN
TECHNOLOGY COUNCIL
The Austin Technology Council (ATC) is the voice of Central Texas’ diverse and thriving technology and life
sciences industries, representing 1200 technology executives, 200 companies and over 60,000 employees.
The Austin technology sector contributes $21 billion annually to the regional economy and supports 26%
of local jobs. By convening Austin’s top technology executives, ATC is leading the effort to meet the future
needs of the industry through increased access to capital, new and diverse technical talent in the region,
mentorship for emerging companies, and connectivity across the industry and with key stakeholders in
Texas and around the world.
Contact Us
412 Congress Avenue, Suite 200
Austin, Texas 78701
(512) 394-8260
interest@austintechnologycouncil.org
Connect With Us
Facebook: https://www.facebook.com/AustinTechCouncil
Twitter: @ATCouncil
LinkedIn: http://www.linkedin.com/company/austin-technology-council
www.austintechnologycouncil.org
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