Magento Imagine Conference: With Friends Like These Who Needs Revenue?
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Magento Imagine Conference: With Friends Like These Who Needs Revenue?
- 1. With Friends Like These, Who Needs Revenue? February 5th, 2011 John Eckman Sr. Director jeckman@optaros.com @jeckman
- 6. Like Me, Please! Lots of big brands take pride with the numbers of "likes" they have on their Facebook page. . . The question is, . . . What are they truly aiming for? Now that a brand has all of these people "liking" them what are they going to tell them? – Justin Archer “ ” http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143876
- 7. Consumer Decision Journey David Court et al, “The Consumer Decision Journey,” McKinsey Quarterly, June 2009 (modified)
- 8. Journey is not Just Driven by Buying Behavior “In the past, marketing . . .put . . . resources into building brand awareness and then opening wallets at the point of purchase . . But touch points have changed . . . requiring a major adjustment to realign marketers’ strategy and budgets with where consumers are actually spending their time.” Branding in a Digital Age – David C. Edelman, HBR December 2010 - http://hbr.org/search/R1012C
- 9. Strategies for Leveraging Social
- 10. Social Media Marketing Strategies for Leveraging Social http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx
- 11. Example | A&F Tracking URLs Social Media Marketing
- 12. Example | A&F Tracking URL Social Media Marketing Full URL: http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage? langId=-1 &storeId=10051 &catalogId=10901 &utm_source=facebook &utm_medium=social &utm_term=product &utm_content=ALL &utm_campaign=012811fbpromo
- 13. Tools | Google Analytics URL Builder Social Media Marketing http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
- 14. Example | Macy’s Million Dollar Makeover Social Media Marketing
- 15. Example | Macy’s Million Dollar Makeover Social Media Marketing
- 16. Example | Macy’s Million Dollar Makeover Social Media Marketing
- 17. Social Shopping Strategies for Leveraging Social http://www.flickr.com/photos/bowbrick/2268154901/
- 18. Example | Facebook Registration Social Shopping
- 19. Example | Dunkin’ Donuts UGC Social Shopping
- 20. Example | Ask a Friend Social shopping example – ask a friend (FB Connect) Social Shopping
- 21. Example | Ask a Friend Social Shopping http://www.optaros.com/blogs/facebook-connect-social-shopping-for-magento http://www.magentocommerce.com/magento-connect/Optaros,+Inc/extension/1970/facebook-connect-social-shopping
- 22. Example | Facebook Commerce Social Shopping
- 23. Example | Penny’s Store Social Shopping
- 24. Social Business Strategies for Leveraging Social http://www.flickr.com/photos/daveduarte/3420117809/
- 25. Example | Group Buying Social Business
- 26. Example | Walmart.com CrowdSaver Social Business
- 27. Example | Etsy Gift Finder Social Business
- 28. Example | Etsy Gift Finder Social Business
- 29. Example | Amazon Facebook Recommendations Social Business
- 30. Example | Embedded Retail Community Social Business
- 31. Example | Consumer-Driven Merchandizing Social Business
- 32. Example | Private Event Retail Social Business
- 33. Example | Private Event Retail Social Business
- 34. Example | Private Event Retail It's amazing to watch private sales events happen on the inside. . . there's a lot of up front work, and then at 11AM when the bell rings, the crowd goes wild. . . In all my years of retail, I have never seen customer acquisition work like this . . . - John Mulliken, CSN Stores (Joss & Main) Social Business
- 35. Strategies for Leveraging Social
- 36. Q & A John Eckman Sr. Director jeckman@optaros.com @jeckman
- 38. Our Approach 3C-designed User Scenarios built on service-oriented platforms… “Delivering compelling Content will create and engage Communities that drive Commerce transactions”
- 41. Ideation & Conceptual Design
- 43. Actionable Roadmap & Implementation Plan
- 45. Mobility Platform Development & Launch
- 46. Phase 1 – mCommerce Storefront
- 47. Phase 2 – Mobile-based business services
- 48. Phase 3 – Commerce Mobility scenarios
- 51. Ideation & Conceptual Design
- 53. Actionable Roadmap & Implementation Plan
- 55. Social Platform Development & Launch
- 56. Phase 1 – Social intelligence & sharing optimization
- 57. Phase 2 – Social shopping-based business services
- 58. Phase 3 – Social commerce platform ecosystem
- 64. Actionable Roadmap & Enablement Plan
Notas del editor
- Urban keeps pushing like even after you’ve liked ‘em.
- Post-like, the content below the fold becomes accessible
- For more on the Customer Decision Journey see In the June 2009 issue of McKinsey Quarterly, David Court and three coauthors
- Cc-by-nc-sa, http://www.flickr.com/photos/bowbrick/2268154901/
- I love that the photo itself used here is creative-commons licensed, as is the resulting collage of image and quote.