lean startu

3. WHAT IS A STARTUP?
A human institution designed to create new products and
services under conditions of extreme uncertainty.

4. WHAT IS A LEAN STARTUP?
It makes use of lean principles to build sustainable
businesses of startups.

6. VISION
STEER
ACCELERATE

7. Test assumptions
Value hypothesis Growth hypothesis
That people will get value That your product will spread
from your product and increase in adoption

8. Launch MVP !!

9. Goal of a startup is to get
validated learning as quickly
as possible
a. Use innovation accounting
(cohort analysis and split tests to measure what you're learning)
b. Continuous and frequent experimentation with real users

10. Kanban cycle:
(backlog, in progress, built, validated)
a. Limited number in each bucket
b. Cannot move forward in process
unless get through validation
c. Design everything in mind with
validation and experimentation

11. Genchi Gembatsu
(get out of the building and interview;
see for yourself instead of relying on others' reports)

12. Build Measure Learn cycle

13. Zoom-in pivot: focus Zoom-in
on one feature of a Technology
pivot pivot
larger whole
b. Zoom out pivot:
whole product needs Zoom out
more features pivot
c. Customer segment Channel
pivot: focus on one pivot
customer segment
i. Sign LOIs Customer
segment
d. Customer need pivot:
change in
PIVOT (or pivot
understanding of real Persevere)
need
e. Platform pivot:
change from app to Engine of
platform or back growth pivot Customer
i. Like creating self- need pivot
serve model to create
similar apps
f. Business architecture
pivot: high margin/low Value
vol to low margin/high capture Platform
vol (or back) pivot pivot
Business
architecture
g. Value capture pivot:
pivot
different monetization

14. Sustaining innovation
vs.
disruptive innovation

15. Analogs and Antilogs

16. Sticky Engine of Viral Engine of
Growth Growth
ENGINES OF GROWTH
Paid Engine of
Growth

19. SUMMARY:
1. Entrepreneurs are everywhere
2. Entrepreneurship is management.
3. Validated learning
4. Build-Measure-Learn.
5. Innovation accounting.