The document proposes using IBM's Watson technology to power a personalized BBC experience across platforms. Watson would understand users' interests based on their BBC viewing history and content interactions to provide tailored recommendations and respond to natural language questions through BBC's digital products and a toolbar plugin. This would make BBC content feel more dynamic, updated and relevant for users.

1. BBC GOES LIVE

2. turn otherwise static pages into
something that feels...
BRIEF

3. turn otherwise static pages into
something that feels...
updated dynamic relevant
BRIEF

4. connect the rest of the BBC content and
make it come alive across all platforms
for all audiences.
BRIEF

5. BBC

6. BBC

7. BBC
TRUSTED & TRADITIONAL

8. BBC

9. BBC

10. BBC

11. BBC

12. BBC

13. BBC

14. BBC

15. TARGET MARKET
MIDDLE AGED
ELDERLY
TEENAGERS

16. TARGET MARKET
KIDS
ELDERLY
TEENAGERS

17. TARGET MARKET
TAILORED FOR
THE INDIVIUAL

18. CURRENT SITUATION

19. CURRENT SITUATION
USER BBC

20. CURRENT SITUATION
USER BBC

21. PROPOSED SOLUTION
USER BBC

22. WHAT?

23. WHAT?

24. PROPOSED SOLUTION
USER BBC

25. HOW?!

26. HOW?
IBM
WATSON

27. WATSON
IBM
WATSON
UNDERSTAND NATURAL LANGUAGE
& COMPLEX SENTENCES
ACCESS TO 90% OF THE WORLD’S
DATA
PROVIDE A HIGHLY ACCURATE
RESPONSE

28. HOW?

29. HOW?

30. HOW?
WATCHES

31. HOW?
WATCHES LEARNS

32. HOW?
WATCHES LEARNS
LISTENS

33. HOW?
WATCHES LEARNS
LISTENS PROVIDES

34. USING BBC ME
BBC ME PROFILE

35. USING BBC ME
BBC ME PROFILE
FRONT END OF BBC ME

36. USING BBC ME
BBC ME PROFILE
FRONT END OF BBC ME
APP / PLUG IN

37. TOOLBAR

38. TOOLBAR - ME BUTTON

39. TOOLBAR - ME SUGGESTIONS
WEATHER FORECAST FOR
FRIDAY 13th for event - BEn’S
BBQ
yOu HaVE SuGGEStIOnS
SCROLL FOR mORE
2013 BUDGET REPORT because
you watched ‘daILy pOLItICS’
14 FRIEndS HaVE WatCHEd
‘DOWNTON ABBEY’
JAMIE OLIVER INTERVIEW
because you watched ‘JamIE’S
30 mInutE mEaLS’
12

40. TOOLBAR - ME SUGGESTIONS
WEATHER FORECAST FOR
FRIDAY 13th for event - BEn’S
BBQ
yOu HaVE SuGGEStIOnS
SCROLL FOR mORE
2013 BUDGET REPORT because
you watched ‘daILy pOLItICS’
14 FRIEndS HaVE WatCHEd
‘DOWNTON ABBEY’
JAMIE OLIVER INTERVIEW
because you watched ‘JamIE’S
30 mInutE mEaLS’
12

41. TOOLBAR - PROFILE BUTTON
12

42. 12
TOOLBAR - ASK ME BUTTON

43. 12
TOOLBAR - ASK ME
WHat Can I HELp
yOu WItH tOday?

44. 12
TOOLBAR - SETTINGS BUTTON

45. TOOLBAR - SEARCH BUTTON
12

46. TOOLBAR
12

47. COMPUTER
12

48. APP

49. APP

50. APP
WHERE NEXT?

51. APP
GOOGLE GLASS

52. 12
WHat Can I HELp
yOu WItH tOday?
‘‘GLASS TAKE A PICTURE’’

53. dynamic
updated
relevant
SUMMARY

54. THANK YOU.