Más contenido relacionado Similar a Google analytics (GA) (20) Más de NR Computer Learning Center (20) Google analytics (GA)1. © Vazi Okhandiar, 2010
Google Analytics (GA)
Vazi Okhandiar, MBA, PMP, MSCS, BSEE
Vazi.Okhandiar@SCORE114.org
vazi@nrclc.com
http://smb-technology.blogspot.com/
2. © Vazi Okhandiar, 2010
Online Searches
233,848,493 Websites December 2009
131 billion
online
searches Dec
2009
4 billion
searches
per day
175 million
per hour
• 68% Google
• 7% Yahoo
• 3% Bing
• 22% Others
2.9 million
per minute
Source: http://news.netcraft.com/archives/category/web-server-survey/ & www.techcrunch.com
3. © Vazi Okhandiar, 2010
Web Search Market Share
Feb 2010
Source: http://blog.compete.com/2010/03/29/search-still-feeling-the-love-in-february/
5. What is Web Analytics?
• AWStats
• eLogic
• Google Analytics
• ShinyStat
• SiteMeter
• StatCounter
• W3Counter
• W3Perl
• Webalizer
• Woopra
• Web analytics is a
collection, analysis and
reporting of internet data
for the purpose of
understanding and
optimizing web usage.
6. © Vazi Okhandiar, 2010
Google Analytics
• Google Analytics is a free, powerful,
flexible and easy-to-use web analytic tool
for monitoring and analyzing website
traffic and marketing effectiveness.
7. © Vazi Okhandiar, 2010
Google Analytics
Google Analytics can be used to find
•Where your website visitors are coming from?
•How long are they staying on your site?
•What are they looking at?
•Which Keyword/phrases are they using to find your site?
Google Analytics can be used for
•Predicting what’s likely to occur in the future
•Understanding customer behavior
•Improving the allocation of company resources
•Investing intelligently in marketing campaigns
8. © Vazi Okhandiar, 2010
Google Analytics Tool
• Setting up Google Analytics
• Understanding how Google Analytics works
• Introduction to Google Dashboard
– Key Performance Index (KPI)
– Monitoring Adsense
– Setting an Alert
– Customizing Report
9. © Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 1:Go to www.google.com/analytics and
click on “Access Analytics” once the account
is created.
10. © Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 2: Login using Google Account and Click on “Add a new Profile”
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3
4
2
11. © Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 3: Copy the HTML/JavaScript code
(Tracking Code) that is generated by Google
Analytics
12. © Vazi Okhandiar, 2010
Part 1: Register Your Site with
Google Analytics
Step 4: Paste the tracking code (HTML/JavaScript)
provided by the Google Analytics before the
</body> tag on all the web pages that needs to
be monitored.
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); }
catch(err) {}
</script>
13. © Vazi Okhandiar, 2010
Understanding HTML Page
<html>
<head>
….
</head>
----------------------------------------------------------
<body>
<! -- HTML to display content of a page-->
: :
</body>
</html>
16. © Vazi Okhandiar, 2010
Note
• Google Analytics should be used for trend
analysis rather than exact number
• The users should have
– JavaScript turned on their browser
– Accept cookies to identify returning customer.
17. © Vazi Okhandiar, 2010
Status changes from to when
Google Analytics starts gathering
information on the website.
Go to www.google.com/analytics and log in.
Part 3: Tracking the visitor –
After Activation
Website
Profile
18. © Vazi Okhandiar, 2010
Google Analytics -
Dashboard
Report
Navigation
Settings
Help
Help
Calendar
selection
Export (PDF, XML, CVS,
PDF)
Traffic
Source
Visitors
Trend
Site Usage
Information
Map
Overlay
Content
Overview
Visitors
Overview
19. © Vazi Okhandiar, 2010
All Traffic Sources
• All Traffic Sources
– Source
– Medium
– Campaign
– Keyword
– Ad Content
– Visitor Type
– Landing Page
Geographic
Language
Continent
Sub Continent
Region
Country/Territory
Region
City
Browser
Browser
Operating System
Screen Colors
Screen Resolution
Flash Version
Java Support
Network
Service Provider
Hostname
Connection Speed
20. © Vazi Okhandiar, 2010
Visitors: Overview
Note: 30% of Visitors
visit a website for
research
Visitors Analysis
•New vs. Returning visitor
•Average number of pageviews
per visitor
•Average Time spent on the site
•Average Bounce Rate
22. © Vazi Okhandiar, 2010
Keywords
•Keywords used to find the site
•Average time spent on the site
•Bounce Rate
23. © Vazi Okhandiar, 2010
Top Landing Page
What are the Top Landing Page?
What is the Bounce Rate on these
pages?
24. © Vazi Okhandiar, 2010
Exit Pages
When are visitor exiting the pages?
Why are people exiting from those pages?
25. © Vazi Okhandiar, 2010
Overlay
Use overlay to view the most & least
visited pages.
26. © Vazi Okhandiar, 2010
Monitor Adsense
• Content>Adsense>Overview
•Unique visitors
•Visitor Language
•AdSense revenue generated
•AdSense CTR (Click Through Rate)
•AdSense eCPM (effective cost per thousand impressions)
•AdSense Unit Impressions
•AdSense Unit Impressions/Visit
•AdSense Page Impressions
•AdSense Page Impressions/ Visit
27. © Vazi Okhandiar, 2010
Customized Reporting
Dashboards
You can put all the information
you need on a custom
dashboard & you can email to
others.
Data Export
You can export your data directly from
the Google Analytics interface into
Excel, CSV, PDF and tab delimited files.
28. © Vazi Okhandiar, 2010
Setup An Alert
You can setup Daily/Weekly/Monthly to receive report
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3
4
2 5
29. © Vazi Okhandiar, 2010
Google Analytics: Key
Performance Index (KPI)
• Visitors Analysis
– New vs Returning visitor
– Local vs International visitor
– Average number of page view per visitor
– Average Time spent on the site
– Average Bounce Rate
• Traffic Analysis
– Direct vs Indirect Traffic
– Referring Site
• Keyword Analysis
– keywords and phrases used by visitors
– Landing page based on the keyword
30. © Vazi Okhandiar, 2010
Regularly Monitor business Related KPIs
KPIs Jan Feb … Dec
Visits
Absolute Unique
Visitors
Page Views
Av Page view
Time on Site
Bounce Rate
New Visits
Local visitors
International Visitors
….
Key
Performance
Index (KPI)
to be
monitored
on monthly
basis
31. © Vazi Okhandiar, 2010
Quick Performance Measurement
KPIs Target GA
Result
Performance Weight Weighted
Average
Visits 1500 1000 0.66 0.3 0.198
Absolute Unique
Visitors
1000 700 0.7 0.2 0.14
Page Views … … … 0.1
Av Page view …
Time on Site
Bounce Rate
New Visits
Local visitors
International Visitors
…..
Grand Total 1.0
Weight is a value
between 0 an 1
assigned by
management based
on importance
Monthly result from
Google Analytics
Weighted average =
Performance x Weight
The total Weight should
equal to 1.0
Monthly Target set by
Management
Performance = GA Result
Target
Total Score is the total
Weighted Average.
Total Score
32. © Vazi Okhandiar, 2010
Summary
1. Know your business
2. Identify your keywords.
3. Develop content around your keywords.
4. Add Google Tracking code to all your pages
and content you want to track.
5. Analyze Google Analytics Report on regular
basis.
6. Fine-tune your web content based on the
analysis.
Notas del editor Click on Add a New Profile. This will bring up the Google Analytics pages.
Select Analytics Setting and then select the Create New Website Profile.
Enter the website that you want to monitor
Click on the finish button when done.
This tracking code snippet should be included in your site&apos;s pages so that it appears at the bottom of the page&apos;s HTML (or generated-HTML) structure, before the closing &lt;body&gt; tag
Time Matrics
How Time on Page and Time on Site are calucated
How Avg. Time on Page and Avg. Time on Site are calculated
About the Length of Visit Report
Content Reports
How to use and interpret the Top Content, Content by Title, and Content Drilldown reports
How to use the Top Landing Pages report
How to use and interpret the Entrance Paths report.