1. Paperback Writer 2012
How and Why to Self-Publish
MOBI

2. Hi.
I’m Vicki.
I wrangle data.
I eat Nutella.
And I’m an author.
You can be one, too.
@vboykis

3. Before, publishing looked like this

4. Since e-books, publishing is more like this
“Ebook sales
surpass
hardcovers in
2012”
-Mashable
• “$300 million
In sales in ONE
QUARTER of
2012”

5. Want to be an author?
"Everybody is
talented,
original, and
has something
important to say."
-Brenda Ueland
(If You Want to
Write)

6. Self-publishing is like a startup: You do everything. !
Web
developer
Author Editor
Book
Accountant jacket
designer
Marketer
Project
manager
Analytics

7. My own book process:
OMGGGGGG SCOOOOOTLANDDDDDDD!

8. 4 months, 20k words
*
50 copies sold (Thanks, Mom!)

9. Technology Stack
Writing
Editing
Publishing
and Testing
Book Cover Website

10. Formatting DRM: The black hole of death

11. Amazon
Takes DAT PROFIT
65 cents  ~35 CENTS
Pulley: Paypal: DAT PROFIT
$6/month 2.9% ~80 CENTS
OF EACH SALE

12. Covers and titles matter

13. Mistakes I made
• Hrie a editar
• Not enough marketing
• No bibliography
• Testing on multiple devices

14. Final Thoughts:
Just write it.

15. Resources
Writing/Editing
• Bird by Bird by Anne Lamott
• Strunk and White
• On Writing by Stephen King
• If You Want to Write by Brenda Ueland
Epublishing
• http://www.thebookdesigner.com/!
• http://www.jakonrath.com/!
• http://causticcovercritic.blogspot.com.au/!
• Read Literary Journals: Paris Review, Morning News,!
HTMLGiant!