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Tableau Software, Inc.

The “Private Company Valuation Report” by VC Experts is aimed at providing specific deal terms and estimated post-money valuations for the venture-backed company.
Included in the report are national, regional, and industry averages, company comparisons, investment rounds with deal terms, price per share, estimated fully diluted shares,
and valuation trends. VC Experts has compiled this intense level of data from Federal and State regulatory filings as well as strategic partners to aid in better transparency of
private company information.



Table of Contents
   Tableau Software, Inc.
      Key Management
      Investors (current and historic)
      Comparable Private Companies
      Investment Rounds
      Valuation Trends
      Methodology for Cost of Capital Benchmark
      Methodology for Valuation Ticker
      Fair Market Value per Common Share
      Filings



Tableau Software, Inc.




                                                          Created on 2013-04-04 and authorized by VCExperts.com.
                                                                   Copyright © 2013 VC Experts.com, Inc.
Tableau Software, Inc.
The company provides visual interfaces for databases. The Company provides query and analysis software to companies, offering easy-to-use software applications for fast
analytics and visualization.

   Address: 837 North 34th Street, Suite 200, Seattle WA 98103
   Geographic Region: Northwest
   Industry: Software
   SIC Codes: 7372 - Prepackaged Software (reproduction of software)
   NAICS Codes: 511210 - Software Publishers
   Legal Counsel: Cooley LLP
   Company Website: http://www.tableausoftware.com


Key Management                                           Investors (current and                                        Comparable Private
                                                         historic)                                                     Companies
   Tom Walker, CFO
   Christian Chabot, Co-Founder, CEO, Director           New Enterprise Associates, Inc.                               3D Marketing Technologies, Inc.
   Chris Stolte, Co-Founder, CDO, Director               Undisclosed Firm                                              6th Sense Analytics, Inc. (Acquired by Rally Software)
   Patrick Hanrahan, Co-Founder, Chief Scientist,                                                                      A10 Networks, Inc.
   Director                                                                                                            Above All Software, Inc.
   Ren Jurgensen, Director                                                                                             Adaptive Planning, Inc.
   Elissa Fink, CMO
   Kelly Wright, EVP, Sales
   Daniel Jewett, VP, Product Management
   Jay Peir, VP, Corporate Development
   Keenan Conder, General Counsel & Corporate
   Secretary
   Forest Baskett, Director
   Scott Sandell, Director
   Brooke Seawell, Director



Investment Data - Preferred
Investment Date                Investment Amount             Valuation                     Est. Fully Diluted Shares                 Preferred Price Per Share

 2008-08-25                    15.08                         $135,792,218                  59,297,911                                $2.29

  Round: Series B                                   National: 29%, Regional: 32%, Industry: 27%

  Direction: Up Round                               National: 55%, Regional: 40%, Industry: 56%

  Liquidation Pref.: Pari Passu                     National: 44%, Regional: 37%, Industry: 49%

  Liq. Multiple: 0 - 1x                             National: 92%, Regional: 88%, Industry: 94%

  Stock Type : Conventional Convertible             National: 44%, Regional: 37%, Industry: 47%

  Anti-Dilution: Weighted Average                   National: 92%, Regional: 92%, Industry: 94%

  Redemption: No                                    National: 56%, Regional: 66%, Industry: 56%

  Cumulative Dividends: No                          National: 74%, Regional: 76%, Industry: 80%

  Reorganization: No                                National: 96%, Regional: 98%, Industry: 96%

 2004-08-31                    5.0                           $25,163,459                   53,539,276                                $0.47

  Round: Series A                                   National: 32%, Regional: 70%, Industry: 43%

  Direction: Not Applicable                         National: 30%, Regional: 70%, Industry: 40%

  Liquidation Pref.: Not Applicable                 National: 30%, Regional: 70%, Industry: 40%

  Liq. Multiple: 0 - 1x                             National: 86%, Regional: 70%, Industry: 92%

  Stock Type : Conventional Convertible             National: 37%, Regional: 10%, Industry: 38%

  Anti-Dilution: Weighted Average                   National: 88%, Regional: 89%, Industry: 91%

  Redemption: No                                    National: 64%, Regional: 40%, Industry: 67%

  Cumulative Dividends: No                          National: 84%, Regional: 80%, Industry: 87%

  Reorganization: No                                National: 89%, Regional: 100%, Industry: 89%



Valuation Trend




                                                       Created on 2013-04-04 and authorized by VCExperts.com.
                                                                Copyright © 2013 VC Experts.com, Inc.
Valuation Trend
                                                            Valuation Trend
                                     150M



                                     125M


              Post-Money Valuation
                                     100M



                                     75M



                                     50M



                                     25M



                                      0M
                                               08/31/2004                                    08/25/2008

                                                             Post-Money Valuation
                                                                                                          Highcharts.com

Methodology for Cost of Capital Benchmark




                                            Created on 2013-04-04 and authorized by VCExperts.com.
                                                     Copyright © 2013 VC Experts.com, Inc.
Methodology for Cost of Capital Benchmark
The Cost of Capital Benchmark Chart presents a metric of the company's cost of capital based on whether the deal terms included in its recent financing rounds were "company
friendly" or "investor friendly", with comparisons to East Coast and West Coast averages. For example, if the company issues a security with a liquidation multiple of two, a
cumulative dividend, and full ratchet anti-dilution protection, while the average security issued by other companies in its region at that time had a liquidation multiple of one, no
dividend, and weighted average anti-dilution protection, the Cost of Capital Chart would likely show a higher cost of capital for that financing round in relation to regional
averages.


                             Relative Cost of Capital                               Cost of Capital Benchmark




                                                        2005   2006          2007          2008       2009         2010          2011            2012

                                                                       East Coast       West Coast    Tableau Software, Inc.
                                                                                                                                          Highcharts.com

Methodology for Valuation Ticker




                                                                      Created on 2013-04-04 and authorized by VCExperts.com.
                                                                               Copyright © 2013 VC Experts.com, Inc.
Methodology for Valuation Ticker
The Valuation Ticker Chart presents the estimated movement of the company's valuation over a year-long period since its last financing round, based on a basket of publicly
traded stocks in its industry sector. For example, if the company's valuation at the time of its last financing round was $100 million, and within a year the value of publicly traded
stocks in its industry sector have increased 30 percent, the chart will show the value of the company increasing to $130 million. Thus, the Valuation Ticker Chart provides you a
more up-to-date estimate of the company''s valuation than you would get by looking at the valuation of its last financing round alone.


                                                                                Valuation Ticker
                             160M




                             140M




                             120M


                                                                                                   Est. Post-Money Valuation: $130,160,731
                             100M




                              80M




                              60M
                                                                              From 08/25/2008 to 01/22/2010

                                                                                Tableau Software, Inc.
                                                                                                                                            Highcharts.com
Total Estimated Fully Diluted Shares as of 08/25/2008: 59,297,911


Fair Market Value per Common Share




                                                           Created on 2013-04-04 and authorized by VCExperts.com.
                                                                    Copyright © 2013 VC Experts.com, Inc.
Fair Market Value per Common Share
Filing Date             Shares                                     Price Per Share

2013-01-17              9,985,502                                  $9.300000

2012-03-28              4,257,780                                  $7.170000

2011-10-11              481,249                                    $5.920000

2008-09-12              1,040,960                                  $0.420000

2004-10-29              10,707,900                                 $0.050000


Filings




                          Created on 2013-04-04 and authorized by VCExperts.com.
                                   Copyright © 2013 VC Experts.com, Inc.
VC Experts.com, Inc. Disclaimer: The information contained herein is from sources deemed reliable; it does not, however, purport to constitute investment advice nor does VC
Experts represent that it contains all information concerning the identified Company deemed necessary or appropriate for investment decisions. VC Experts is neither a
broker/dealer nor investment adviser and has no financial interest in the Company analyzed nor in the sale or purchase of any of its securities. The information and data are for
reference purposes only and no implied or expressed warranties or assurances as to its accuracy or completeness are furnished by VC Experts. Estimates of valuation are, as
indicated, estimates based on such information as we found available, the completeness of which is neither represented or guaranteed; users for any purpose are cautioned
and required to undertake and perform their own investigations and due diligence. To the extent that the information incorporates content from specified sources of financial
information, VC Experts disclaims any responsibility for the accuracy or completeness of such content.

About VC Experts.com, Inc.: VC Experts.com provides specialized content, valuation & term sheet data on thousands of venture capital financing events, and analytics for
managing & modeling private company capital structures. Visit VCExperts.com for more information.




                                                         Created on 2013-04-04 and authorized by VCExperts.com.
                                                                  Copyright © 2013 VC Experts.com, Inc.

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Tableau Software, Inc. - Venture Capital Financing Terms & Valuations

  • 1. Tableau Software, Inc. The “Private Company Valuation Report” by VC Experts is aimed at providing specific deal terms and estimated post-money valuations for the venture-backed company. Included in the report are national, regional, and industry averages, company comparisons, investment rounds with deal terms, price per share, estimated fully diluted shares, and valuation trends. VC Experts has compiled this intense level of data from Federal and State regulatory filings as well as strategic partners to aid in better transparency of private company information. Table of Contents Tableau Software, Inc. Key Management Investors (current and historic) Comparable Private Companies Investment Rounds Valuation Trends Methodology for Cost of Capital Benchmark Methodology for Valuation Ticker Fair Market Value per Common Share Filings Tableau Software, Inc. Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 2. Tableau Software, Inc. The company provides visual interfaces for databases. The Company provides query and analysis software to companies, offering easy-to-use software applications for fast analytics and visualization. Address: 837 North 34th Street, Suite 200, Seattle WA 98103 Geographic Region: Northwest Industry: Software SIC Codes: 7372 - Prepackaged Software (reproduction of software) NAICS Codes: 511210 - Software Publishers Legal Counsel: Cooley LLP Company Website: http://www.tableausoftware.com Key Management Investors (current and Comparable Private historic) Companies Tom Walker, CFO Christian Chabot, Co-Founder, CEO, Director New Enterprise Associates, Inc. 3D Marketing Technologies, Inc. Chris Stolte, Co-Founder, CDO, Director Undisclosed Firm 6th Sense Analytics, Inc. (Acquired by Rally Software) Patrick Hanrahan, Co-Founder, Chief Scientist, A10 Networks, Inc. Director Above All Software, Inc. Ren Jurgensen, Director Adaptive Planning, Inc. Elissa Fink, CMO Kelly Wright, EVP, Sales Daniel Jewett, VP, Product Management Jay Peir, VP, Corporate Development Keenan Conder, General Counsel & Corporate Secretary Forest Baskett, Director Scott Sandell, Director Brooke Seawell, Director Investment Data - Preferred Investment Date Investment Amount Valuation Est. Fully Diluted Shares Preferred Price Per Share 2008-08-25 15.08 $135,792,218 59,297,911 $2.29 Round: Series B National: 29%, Regional: 32%, Industry: 27% Direction: Up Round National: 55%, Regional: 40%, Industry: 56% Liquidation Pref.: Pari Passu National: 44%, Regional: 37%, Industry: 49% Liq. Multiple: 0 - 1x National: 92%, Regional: 88%, Industry: 94% Stock Type : Conventional Convertible National: 44%, Regional: 37%, Industry: 47% Anti-Dilution: Weighted Average National: 92%, Regional: 92%, Industry: 94% Redemption: No National: 56%, Regional: 66%, Industry: 56% Cumulative Dividends: No National: 74%, Regional: 76%, Industry: 80% Reorganization: No National: 96%, Regional: 98%, Industry: 96% 2004-08-31 5.0 $25,163,459 53,539,276 $0.47 Round: Series A National: 32%, Regional: 70%, Industry: 43% Direction: Not Applicable National: 30%, Regional: 70%, Industry: 40% Liquidation Pref.: Not Applicable National: 30%, Regional: 70%, Industry: 40% Liq. Multiple: 0 - 1x National: 86%, Regional: 70%, Industry: 92% Stock Type : Conventional Convertible National: 37%, Regional: 10%, Industry: 38% Anti-Dilution: Weighted Average National: 88%, Regional: 89%, Industry: 91% Redemption: No National: 64%, Regional: 40%, Industry: 67% Cumulative Dividends: No National: 84%, Regional: 80%, Industry: 87% Reorganization: No National: 89%, Regional: 100%, Industry: 89% Valuation Trend Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 3. Valuation Trend Valuation Trend 150M 125M Post-Money Valuation 100M 75M 50M 25M 0M 08/31/2004 08/25/2008 Post-Money Valuation Highcharts.com Methodology for Cost of Capital Benchmark Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 4. Methodology for Cost of Capital Benchmark The Cost of Capital Benchmark Chart presents a metric of the company's cost of capital based on whether the deal terms included in its recent financing rounds were "company friendly" or "investor friendly", with comparisons to East Coast and West Coast averages. For example, if the company issues a security with a liquidation multiple of two, a cumulative dividend, and full ratchet anti-dilution protection, while the average security issued by other companies in its region at that time had a liquidation multiple of one, no dividend, and weighted average anti-dilution protection, the Cost of Capital Chart would likely show a higher cost of capital for that financing round in relation to regional averages. Relative Cost of Capital Cost of Capital Benchmark 2005 2006 2007 2008 2009 2010 2011 2012 East Coast West Coast Tableau Software, Inc. Highcharts.com Methodology for Valuation Ticker Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 5. Methodology for Valuation Ticker The Valuation Ticker Chart presents the estimated movement of the company's valuation over a year-long period since its last financing round, based on a basket of publicly traded stocks in its industry sector. For example, if the company's valuation at the time of its last financing round was $100 million, and within a year the value of publicly traded stocks in its industry sector have increased 30 percent, the chart will show the value of the company increasing to $130 million. Thus, the Valuation Ticker Chart provides you a more up-to-date estimate of the company''s valuation than you would get by looking at the valuation of its last financing round alone. Valuation Ticker 160M 140M 120M Est. Post-Money Valuation: $130,160,731 100M 80M 60M From 08/25/2008 to 01/22/2010 Tableau Software, Inc. Highcharts.com Total Estimated Fully Diluted Shares as of 08/25/2008: 59,297,911 Fair Market Value per Common Share Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 6. Fair Market Value per Common Share Filing Date Shares Price Per Share 2013-01-17 9,985,502 $9.300000 2012-03-28 4,257,780 $7.170000 2011-10-11 481,249 $5.920000 2008-09-12 1,040,960 $0.420000 2004-10-29 10,707,900 $0.050000 Filings Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.
  • 7. VC Experts.com, Inc. Disclaimer: The information contained herein is from sources deemed reliable; it does not, however, purport to constitute investment advice nor does VC Experts represent that it contains all information concerning the identified Company deemed necessary or appropriate for investment decisions. VC Experts is neither a broker/dealer nor investment adviser and has no financial interest in the Company analyzed nor in the sale or purchase of any of its securities. The information and data are for reference purposes only and no implied or expressed warranties or assurances as to its accuracy or completeness are furnished by VC Experts. Estimates of valuation are, as indicated, estimates based on such information as we found available, the completeness of which is neither represented or guaranteed; users for any purpose are cautioned and required to undertake and perform their own investigations and due diligence. To the extent that the information incorporates content from specified sources of financial information, VC Experts disclaims any responsibility for the accuracy or completeness of such content. About VC Experts.com, Inc.: VC Experts.com provides specialized content, valuation & term sheet data on thousands of venture capital financing events, and analytics for managing & modeling private company capital structures. Visit VCExperts.com for more information. Created on 2013-04-04 and authorized by VCExperts.com. Copyright © 2013 VC Experts.com, Inc.