Here at VCM we value originality and bringing fresh ideas to enhance our client’s digital and video marketing initiatives; whether it be a video production to promote a product, a multimedia web application or a spectacular 2D or 3D animation to mesmerize your audience.

1. VCM Interactive – Visual Communications & Marketing Inc.
The VCM Interactive Creative
Development Process
Email - paul@vcminteractive.com Contact No - 905.361.2977

2. VCM Interactive – Visual Communications & Marketing Inc.
Here at VCM we value originality and bringing fresh ideas to enhance our client’s digital
and video marketing initiatives; whether it be a video production to promote a product, a
multimedia web application or a spectacular 2D or 3D animation to mesmerize your
audience.
Email - paul@vcminteractive.com Contact No - 905.361.2977

3. VCM Interactive – Visual Communications & Marketing Inc.
We start by finding the message with an emotional pull that will inevitably leave an impression
on the end audience. The conceptualization process can be very involved, so we like to guide
and educate our clients through creative development. We start by breaking down the provided
information accompanied with further research to distill the message into concise sound bites
that will present a clear message. Once the story is found and broken down, we get approval
from the client before proceeding to the next step of creating detailed storyboards and
animatics. The creative process is demanding and we love to work closely with the client in
order to meet their ultimate vision.
Email - paul@vcminteractive.com Contact No - 905.361.2977

4. VCM Interactive – Visual Communications & Marketing Inc.
The storyboards and animatic’s give the client a clear idea of what the final
project will look like before production begins. This allows fine tuning of the
story development process in pre-produciton before heading into the production
phase. A well thought out pre-produciton will result in less complications in
production. Once the creative and story has been approved, VCM can begin full
production, whether it be a video production, 2D/3D animation, motion graphics
or a multimedia web application. Once production has commenced, a rough edit
or a test interface of the project is created for client approval. At this stage we
work with the client to make sure the edit and/or multimedia interface meets
their satisfaction and make changes accordingly. Brand integrity and recognition
is very important, so we are sure to incorporate and create as many supporting
branding elements that are needed ie. packaging, logo design, logo animation,
video intros/show opens, motion graphics, motion titles and menus.
Email - paul@vcminteractive.com Contact No - 905.361.2977

5. VCM Interactive – Visual Communications & Marketing Inc.
The client is kept in the loop during during all stages of production ensuring that
the client’s vision is being met and every small detail is being taken care of. As a
result, an environment of trust and understanding is created allowing the client
to be involved in the whole process.
Email - paul@vcminteractive.com Contact No - 905.361.2977

6. VCM Interactive – Visual Communications & Marketing Inc.
We believe in making sure that the client understands what each step of the
video production or multimedia development process is and how it works. We
operate in this fashion in order to make sure that the vision and message are
effectively conveyed, and most importantly the client is satisfied and receives
the best quality product on time and within budget.
Email - paul@vcminteractive.com Contact No - 905.361.2977

7. VCM Interactive – Visual Communications & Marketing Inc.
Our objective is to bring awareness and to create a positive impression in order to successfully
convey and promote the message at hand.
Email - paul@vcminteractive.com Contact No - 905.361.2977

8. VCM Interactive – Visual Communications & Marketing Inc.
http://www.vcminteractive.com/
THANKS
Email - paul@vcminteractive.com Contact No - 905.361.2977