a look at how healthcare can get into the web 2.0 conversation.

1. Social Media for
Health 2.0:
Getting into the
conversation
Vanessa DiMauro
President
Leader Networks
www.leadernetworks.com
vdimauro@leadernetworks.com

2. Health Advocacy: Many are looking
for information and opinions online
160 million people in the U.S. have gone online for health information

(National Research Corporation, 2007)
◦ The top four online health activities conducted by U.S. residents all
involve the activity of researching: prescriptions (38% of people),
treatment options (37%), medical procedures (37%) and
disease/wellness information (31%).
34% of Americans turn to social media for health research (icrossing,

2008)
© LeaderNetworks 2008