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Cracking the inbound marketing code joomla!dagen 2014
- 4. @SavvyPanda
- 14. @SavvyPanda Buy Ads Print, Mail, TV Get More Distribution
- 15. @SavvyPanda Buy Ads Print, Mail, TV Get More Distribution Sell More Products
- 16. @SavvyPanda Make a Profit Buy Ads Print, Mail, TV Get More Distribution Sell More Products
- 17. @SavvyPanda Make a Profit Buy Ads Print, Mail, TV Get More Distribution Sell More Products
- 18. Buy Ads Print, Mail, TV Get Some DistributionEEeekkk! NOT SUSTAINABLE. HARD TO MEASURE.
- 20. VS Inbound MarketingOutbound Marketing A change in strategy
- 24. Attract Convert Close PromotersCustomersLeadsVisitorsStrangers The Inbound Process
- 25. Attract Convert Close Delight PromotersCustomersLeadsVisitorsStrangers The Inbound Process
- 30. Convert Premium Content Smart CTAs Landing Pages Lead Nurturing LeadsVisitors
- 33. RINGALICIOUS PlanYour Perfect Wedding Today Grab a 15% off coupon for the ring of your choice. Name Email Website URL Grab Coupon Share this coupon If you’ve ever seen the movie Bride Wars, you are well aware that May is the most desirable wedding month.We want to help you prepare the perfect May wedding by finally proposing to your loved one! Grab this 15% off coupon on any Ringalicious ring to get started.
- 37. Lead Scoring
- 40. Turning customers into advocates
- 41. Attract SEO Blogging Guest Blogging Social Media Convert Premium Content Smart CTAs Landing Pages Lead Nurturing Close Email Workflows Lead Scoring CRM Integrations Delight Social Media Email Marketing Intelligence PromotersCustomersLeadsVisitorsStrangers The Inbound Process
- 42. Strategy
- 43. Buying Cycle (Funnel) Realize problem/need EDUCATIONAL Establish Buying Criteria EvaluateVendors AWARENESS Perform Research VALIDATION SALES
- 44. Relevant Content blogs, ads, banners, PR, white papers, how-to guides ebooks, buyers guides, independent articles, events, Q&As, FAQs webinars, podcasts, 10 reasons, questions to ask, checklists testimonials, presentations, free trials/consults, competitive intel.
- 45. Relevant Content blogs, ads, banners, PR, white papers, how-to guides ebooks, buyers guides, independent articles, events, Q&As, FAQs webinars, podcasts, 10 reasons, questions to ask, checklists testimonials, presentations, free trials/consults, competitive intel. Attract Convert Close
- 46. Email Automation Day Email Topic (Ringalicious) 0 How to make the perfect wedding proposal. 3 How to judge ring quality. 7 Top 5 things to ask your jeweler. 9 How to spot suspicious diamonds. 14 Here’s a 15% off coupon. 28 How did we do? (survey)
- 47. Managing Attrition 10,000 leads 100,000 website visitors 1000 sales-qualified leads 300 customers 100% 1% 0.3% 10%
- 48. Brides Grooms
- 49. Buyer Persona, Cheap Charlie
- 50. Cheap Charlie - About BACKGROUND • Steady job, 3+ years at same company • Purchased his first car 2 years ago • large student load debt • rents an apartment DEMOGRAPHICS • Male • 28-35 years old • Income $45,000 • Urban Lifestyle
- 51. Cheap Charlie - Needs GOALS • Pay off debts (car and student loan). • Succeed at work, get promoted. • Get married, buy a home and start a family. • Start saving for retirement. ! CHALLENGES • With a lot of debt, every penny counts. • Large purchases will require financing. • Wants to propose to girlfriend, but does not know much about jewelry.
- 52. Email Automation Day Email Topic (Ringalicious) 0 How to make the perfect wedding proposal. 3 How to judge ring quality. 7 Top 5 things to ask your jeweler. 9 How to spot suspicious diamonds. 14 Here’s a 15% off coupon. 28 How did we do? (survey)
- 53. Personas Cheap Charlie Big-shot Bill Sensible Sam Repeat Robert
- 54. Brides Grooms
- 57. Attract SEO Blogging Guest Blogging Social Media Convert Premium Content Smart CTAs Landing Pages Lead Nurturing Close Email Workflows Lead Scoring CRM Integrations Delight Social Media Email Marketing Intelligence PromotersCustomersLeadsVisitorsStrangers Summary
- 58. Strategy Buying stages, personas, timing, positioning Marketing Blogging, SEO, Social, Email Culture Transparency, Helpful, Fun, Authentic
- 59. Homework Download Free eBook jInbound.com ! jinbound.com/jd14nl @VicDrover @JoomlaInbound vic@jInbound.com 855-JoomlaHelp
- 60. Homework Download Free eBook jInbound.com ! jinbound.com/jd14nl @VicDrover @JoomlaInbound vic@jInbound.com 855-JoomlaHelp