A draft presentation based on a lot of reading done on the topic of Personal Branding and Online Identity Management. Caution: Anything you share on the web will be read !

1. Personal Branding Draft Presentation 1 What is it ? Why do it? How to do it ?

2. What does a brand do?

3. Want Coffee ?

4. Will any coffee do ? How about now

5. Would you click ?

6. How about now

8. What about you ?

10. What is your personal brand ?

12. WHO DOESN’T ?

13. Do you have a Personal Brand ?

14. Why do you need it ? Career Known as an Expert Money Value From Peers, Stakeholders, Partners, Teams Opportunity, Employment Other Experts Challengers

15. Do you want a Brand YOU ? Or do you want to be last off the elevator?

16. How do you do it ?

19. List it out Emotional Rational This is important because these are the attributes you will use across the various tools you use From Personal Branding Blog

22. Choose your PATH YOU are YOU should be on YOU could also YOU are likely to be A CXO Company Blog, Intranet Blog, Media, Speaker Forums Be on Social Media –Facebook, Twitter Followed, quoted by Bloggers & media A leader Personal blog, Intranet Blog, Speaker Forums, Media Be on Social Media –Facebook, Twitter Followed, Quoted by Bloggers & media Middle Management Personal Blog, Comment on Blogs, Attend forums Be on Social Media –Facebook, LinkedIn Referred to by team members, peers A Professional interacting with external entities Personal Blog, Comment on Blogs, Attend Forums Be on Social Media –Facebook, LinkedIn, Twitter Followed by people of common interest A Recruitment professional Subscribe to Recruitment blogs, Comment on posts, Attend forums, Network Be on Social Media- Facebook, LinkedIn Followed by candidates

24. THINK DIGITAL

25. Today, you GOT to be ONLINE

27. BUT watch out !

28. YOU COULD GET LOST !

29. Choose with care BRAND YOU Professional networking: Update regularly. Connect with experts in your field of interest. Quality of connections matter. Get recommendations from people who matter. Professional recommendations matter, flattery doesn't. Micro-Blogging: Follow Experts in your filed of interest. Follow others who follow them. Follow friends. Nobody cares if you are sleeping or awake. Tweet matter of interest BLOG: Write on a topic of interest where you can provide your own point of view. Remember there are millions of blogs ! Social networks: Be on the largest social network. Place to connect with friends, partners, clients

30. Be Consistent

31. BE HONEST !

34. MOST IMPORTANTLY

36. Finally,

37. Google your name If your name appears as a Blog entry or against an article related to your profession or area of interest and not just your LinkedIn and Facebook profile, then you have arrived in the digital realm. If not, keep trying harder I am still trying

38. Happy branding !

40. My Attempt at a Consistent Online Brand

41. My Start Page & Website

42. My LinkedIN Profile

43. My Hobby Blog

44. My Facebook Profile

45. My twitter

46. My Slideshare

47. My Flickr