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PRESENTATION ON By: R.Veena bhargavi PGDM-RM 0911-057 Institute of piblic enterprise[IPE]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About NESTLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NESTLE-HOME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ice Cream: Dreyer’s (ice creams, frozen yogurts, frozen fruit bars) Nestle Push-Ups The Skinny Cow (ice cream treats) Pet food: Alpo Frosty Paws (dog ice cream treats) Gourmet One
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
History of maggi ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maggi as an international culinary brand ,[object Object],[object Object],[object Object],[object Object]
Maggi- INDIA ,[object Object],[object Object],[object Object],[object Object]
Maggi – PRODUCT length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PRICE : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2 minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers
 
STP of maggi SEGMENTATION: ,[object Object],[object Object]
TARGETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POSITIONING: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Marketing Mix And Stp Analysis Of

  • 1. PRESENTATION ON By: R.Veena bhargavi PGDM-RM 0911-057 Institute of piblic enterprise[IPE]
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