Developing a plan to efficiently and effectively manager your Facebook page when you have limited resources and limited time.

1. Twitter & Facebook
Marketing in 15
minutes per day
NAVS Vegetarian Summerfest 2012 Presenter:
Stephanie Redcross
http://www.facebook.com/StephanieCanHelp

2. Why Are You Using Webinar Wednesday
Social Media?
1. Activism
2. Drive Traffic
3. Generate Leads
4. Build Your Own Community
5. Support A Cause
6. Build Awareness Of An Issue
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

3. NAVS Vegetarian
Posting Approach
Summerfest 2012
Frequency Of Posts:
Type Of Posts:
Awareness:
Education:
Photo:
Video:
Engagement Techniques:
Promotions:
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

4. NAVS Vegetarian
Why 15 Minutes Per Day?
Summerfest 2012
1. Create A Habit: New To Social Media not sure
where to start
2. Efficiency: Optimize Limited Time
3. The Balancing Act: Spending Too Much Time
4. Measure Results: Balance Time vs. Reward
5. Building Block: Consistent Approach For
Future Expansion
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

5. NAVS Vegetarian
The 3 C’s Of Engagement
Summerfest 2012
COMMENT Conversations and Responses
CONSUME Read Feeds, Articles, Blogs
CONTRIBUTE Post Original Content & Updates
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

6. NAVS Vegetarian
Everyday’s Not The Same
Summerfest 2012
Monday Tuesday Wednesday Thursday Friday
Scheduled Post Posting Updated Information
Contest Launch News Story Breaks
Voice Opinion Relationship Building
Addressing An Issue Engagement Campaign
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

7. COMMENT
NAVS Vegetarian
Step 1: Use Your Admin Panel
Summerfest 2012
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

8. COMMENT
NAVS Vegetarian
Step 2: Interactions & Mentions
Summerfest 2012
http://www.veganmainstream.com

9. CONSUME NAVS Vegetarian
Step 3: Read Feeds
Summerfest 2012
http://www.veganmainstream.com

10. CONSUME NAVS Vegetarian
Step 4: Google Reader
Summerfest 2012
http://www.veganmainstream.com

11. CONTRIBUTE NAVS Vegetarian
Step 4: Posting & Scheduling
Summerfest 2012
http://www.veganmainstream.com

12. NAVS Vegetarian
Key To Success
Summerfest 2012
1. Create A Social Media Plan:
2. Identify Content Sources:
3. Set Up Scheduling Tools:
4. Follow Key People:
Perfect Your Content and Style Of Post
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com

13. NAVS Vegetarian
How We Do It
Summerfest 2012
Social Media Scheduler Facebook Feed & Messages
Twitter List
Content Consolidator
Content Feed Sites
http://www.veganmainstream.com

14. Webinar Wednesday
But, I Still Have Questions?
Join Us For A Online Class
http://www.learnitlive.com/veganmainstream
http://www.veganmainstream.com

15. Appendix
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp

16. 3 Things Every Facebook
Webinar Wednesday
Strategy Should Include
Objective and Metrics: How to know if you are achieving
your goals
Call To Action: For example, Status Updates should
incorporate words like Vote; Share This; Like This
Rules and Regulations: What you will post, tone,
handling trolls and
Marketing Plan: Holiday Post; Promotions; Launch
Facebook & Twitter In 15 Minutes Per Day | June 30 2012 http://www.veganmainstream.com